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App Monetization by AdPushup The App Monetization solution by AdPushup simplifies revenue growth for indie developers and app studios. Monetize without SDK chaos—just clean APIs, high-speed auctions, and zero setup hassle. Just add a single
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Media Monetisation and More with Elio Simeone, Jetcost
In this episode of Publishing Out Loud, we are speaking to the Media Monetization Head of the Meta business unit of lastminute.com group, Elio Simeone. Jetcost, the main brand, is one of Europe’s leading travel metasearch platforms. He shares his insights on the importance of ad tech in the world of travel. He also gives his two cents about the changing landscape of monetization, especially with Google’s mandate of using a Google-certified CMP and phasing out cookies.
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Changing Landscapes: Down to The Wire
In this episode of Publishing Out Loud, we bring you a fun but comprehensive conversation with the ‘Product & Business Head’ of one of India’s more successful reader-funded initiatives, The Wire – Mr Mithun Kidambi.
In this ever-growing ‘News & Media’ industry, The Wire has taken its place as a trusted and authentic news portal on the internet. Its editorially and financially independent journalism has struck a chord with the masses, unlike any other platform thus far.
Today, Mithun brings that same candor and transparency to discuss everything from factors shaping the future of news publications to how we are currently living through the transitions in social media.
Bold Over with Susanne
In this episode of Publishing Out Loud, we bring you an all-embracing conversation with Susanne Sperling, the Chief Commercial Officer at Bold.dk. Here, Susanne shares her views and insights about the ever-changing dynamics of programmatic, metrics for digital growth, viewability-based CPMs, things that worked out for Bold.dk without cookies and so much more. She even sheds light on how knowing your audience better can result in contextual targeting and increased revenues.
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The Expanse of Monetisation, Metaverse & More
In this episode, we bring you an all-encompassing conversation with Saurabh Shukla, the Manager of Programmatic Sales and Digital Partnerships at Bayut, OLX, and Dubbizle. Saurabh shares his views and insights about the DART mission, transitioning from the news and media industry to classified, his previous startup, and so much more. He even sheds light on how advertising strategies and product experiences work in different sectors.
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How Advertisers Can Leverage SSPs to Optimise their Ad Monetisation Efforts
In this episode, we spoke about how advertisers can drive an effective ROI based on two key factors: transparency and addressability with Sean Burke, who is the senior director for advertising solutions at PubMatic. In light of the rising concerns surrounding cookie deprecation, leveraging SSPs to drive better results for the buy-side may be the answer to optimized digital advertising efforts.
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How Does Ad Relevance Affect Consumer Behaviours?
Brett Robinson is the senior vice president of ad operations at National Public Media, an NPR subsidiary. In this episode, we spoke about how podcast advertising has developed and grown to be one of the most effective tools for publishers to drive brand awareness and grow their audience, though in its initial days, podcast listening and performance were challenging to measure.
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Acing First Party Data & Subscriptions
In this episode, we spoke about some of the changes that occurred in the publishing industries during the pandemic and post-pandemic era and how conversations around the political landscape and social change movements really forced publishers to think about the kind of content they produce and what and where they advertise.
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