The novel Coronavirus (COVID-19) is affecting publisher revenues worldwide. What are the key factors driving this decline? How are publishers responding? Find out in our report. Bonus: 6 ways to safeguard your revenue.
Digiday calls it a “money-printing machine”… but why? Learn what ad refresh is, how it can help you grow your ad revenue without harming user experience, pitfalls to avoid, and how much revenue uplift to expect.
Header bidding technology has been a strong driver of publisher revenues for the last few years, behind the scenes, a header bidding wrapper is what orchestrates the auctions. In this guide, we dive into the key features