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About
Sophie Toth
Sophie Toth is Programmatic & Ad Tech Lead at Euronews Global. She is also the co-founder of The Women in Programmatic Network.
Euronews is an international news media, providing European perspective to a worldwide audience through 12 cross-platform editions. Sophie handles programmatic and ad technology strategy. She believes in constantly evaluating the effectiveness of the programmatic ad stack. It helps her ensure that it meets the needs of the business in terms of sellthrough, ad yield, and cost.
Sophie's efforts at Euronews for the past five years have helped her gain an in-depth knowledge of the programmatic ecosystem. Keeping up to date with new ad tech functionality and recognizing potential opportunities come naturally to her.
AdPushup is a revenue optimization platform that helps publishers increase their ad revenue using automated A/B testing, header bidding, innovative ad formats, and adblock recovery. We are a Google Certified Publishing Partner (GCPP) and backed by Microsoft Ventures.