John Larder

John Larder works as the Head of Audience Data and Analytics, Future Media at BBC. He is a professional with over 15 years of experience.

Before joining BBC, he worked with reputed organizations such as Barclays and Telegraph Media. He is known for his ability to bring the disparate, and often incomplete, strands of analytics to life with commercially actionable insights.

At BBC, he is responsible for understanding the audience of BBC Digital - one of the largest publishers in the world.

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