About

Macauley Lowe

Macaulay Lowe heads programmatic at LADBible group. Primary targeting youth, LADBible has a readership of 10 bn more content views than Vice and MailOnline - owned by the Daily Mail's publisher - combined.

Starting his journey with LADBible as a Programmatic Executive back in 2016, Macaulay has been a part of a remarkable growth journey. In the past five years, the company has more than doubled its readership. Given the wide following that it already enjoyed, a 100 percent growth is no mean feat. The revenue also has grown at 35 percent annually for four years in a row. Picture that!

Heading programmatic at such a scale isn't everybody's cup of tea. And Macaulay sure has worked his magic in six years with LADBible.

AdPushup is a revenue optimization platform that helps publishers increase their ad revenue using automated A/B testing, header bidding, innovative ad formats, and adblock recovery. We are a Google Certified Publishing Partner (GCPP) and backed by Microsoft Ventures.

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