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About
Mats Lidgren
Mats Lidgren is the Yield Manager at Flightradar24. It tracks the positions of aircraft in real-time and turns that data into engaging consumer and business applications.
A seasoned programmatic professional, Mats has been instrumental in maximizing digital ad revenue for Flightradar24. He leads from the front while identifying monetization opportunities and analyzing programmatic revenue trends. As a hands-on leader, he also vets potential programmatic partners himself.
Interestingly, Mats began his career as a Graphic Designer. Working with Metro Sverige for almost 20 years, he quit as the Head of Ad sales and operations. He is an IAB-certified ad operations specialist.
AdPushup is a revenue optimization platform that helps publishers increase their ad revenue using automated A/B testing, header bidding, innovative ad formats, and adblock recovery. We are a Google Certified Publishing Partner (GCPP) and backed by Microsoft Ventures.