This is a guest contribution by Robert Morris, a professional content writer, and marketer, who is now working freelance. Follow Robert on Google+
As a marketer, you spend a big chunk of your time trying to device the best go-to-market strategy for your product or service. Odds are, a lot of your marketing efforts are focused on digital marketing and sales, as they should be.
With few exceptions, your potential customers are on social media and actively involved in seeking out blogs and online resources. You need to reach these people. But that process is not as simple as having a Facebook or Twitter profile. You need to find leads, attract them with quality content, and convert them into sales.
Having a steady stream of qualified leads is the single most effective way to improve your sales. But how do you find these leads? These content tools will help you attract qualified leads and convert them to paying customers.
Headlines are the single most important factor in your post’s success. Over 89% of all material that is posted online is shared less than 100 times total! That’s terrible! If you’re trying to bring in leads and increase your sales, you need a lot more than 100 people to be interested in your content.
CoSchedule evaluates your headline to determine whether or not people will be interested in the information. You type in the headline, and CoSchedule gives you a score between 1-100. The higher the score, the better the headline. It tells you if your words are common, uncommon, emotional, or powerful.
In this example, the headline “10 Best Ways to Improve Your Sales Copy,” received a 71%. CoSchedule also explains why the score was 71%. 26% of the words in the headline are considered “common,” and none of the words elicit any emotion. However, the headline is redeemed with the 28% of words that fall into the “powerful” category.
ThingLink is a simple website that allows you to modify photos and embed links back to your social media accounts, YouTube videos, or websites. Why are photos so important?
Posts with photos are viewed a whopping 94% more frequently than those without photos. Obviously, if you want to attract more qualified leads and increase your sales, it’s important that your content is viewed as often as possible. On Facebook, posts with photos are shared 37% more often than those without images.
You spend a lot of time writing sales copy. If not, you spend a lot of money hiring professional copywriters. Either way, you want to be sure that you’re posting it in the right place to get the most qualified leads. By using Buzzsumo, you will be able to learn which platforms are going to be the most responsive to your article and content.
In the screenshot above, you can see that sales copy performs far better on Facebook than on any other social media site. You can use this information to focus your marketing efforts on Facebook alone.
Sure, there may be some advantage to posting on Twitter as well. You might get a few extra conversions. But the time you would spend posting, analyzing, and responding to tweets, etc. might not be worth it when you have such a saturated market on Facebook.
Canva makes it easy to add photos to every article you ever post. You decide what style of design you want; then, you add links to any sites where you want to draw your readers. Not only does the photo itself increase your leads and sales, but the direct viewers back to your main pages.
Ninja Essays has a team of professional writers who can make your sales copy sound both conversational and enticing. Not everyone is cut out to write sales copy.
If you’re not naturally inclined to write for sales, hiring a professional could be the smartest thing you do for your business. The professional writing will draw in more qualified leads, which will increase your conversions and sales.
Quick Sprout evaluates your URL and tells you pertinent SEO data. For a fee, the site offers insight and advice to increase the traffic to your page. The implications of this on your leads and sales are tremendous. The better your SEO practices, the more often your website will be seen in search results. And the more often it’s seen, the most potential customers you will have in your website traffic.
You type in the URL, and Quick Sprout quickly generates the results. You’ll even get a comparative analysis of your competitors’ websites.
Hootsuite is a social media monitoring website that makes it easier for business owners to posts and analyze the traffic on all of their social media profiles from one website.
You create a profile, link all of your pages, and set up your home page with whichever newsfeeds you want to see. The site lets you schedule all of your posts. This doesn’t have a direct impact on your leads or sales, but the time you save checking all of your profiles individually adds up.
Instead of spending hours each week logging into the various platforms, posting, and responding, you can spend one hour each week scheduling your posts and one or two hours responding.
65% of us are visual learners. So, it makes sense to tap into that part of your readers’ brains. You already know that posts with pictures are viewed 94% more often than those without pictures. But did you know that adding a product explainer video can increase your leads by up to 33%?! Animoto will help you build a beautiful video by offering a wide selection of styles, songs, and customization options.
Don’t let the strange name fool you. Followerwonk has the power to drastically increase your leads and improve your overall sales. The website analyzes your Twitter followers and identifies which people are the most important to target.
It essentially evaluates the users’ data to determine if they are ready to buy, or if they’re just browsing. It singles out the “hot” leads and identifies new influencers in your niche so you can connect with them.
By focusing your marketing efforts on only those people who are actively interested in your product, you’ll be able to improve your conversions. And you’re not neglecting the rest of your audience. They’re still following you on Twitter, and they will eventually become “hot” leads as well. At which time, Followerwonk will point them out.
Quora is a question and answer website that has exploded in popularity in the last year. You create a profile, answer users questions in a meaningful way, and provide links to guide them back to your website. If you spend the time to seek out questions that directly relate to your service, product, or industry, you might end up with a lot of traffic back to your site from anyone who looks up that question.
In this example, an event company in Los Angeles wrote a thoughtful response to someone looking for ideas on what to do in LA. The company linked back to their own LA events page. You can leverage Quora in a similar way to gain more leads and bring them to your website.
You can use these tools to learn to find more leads, attract them with excellent content and positioning, and ultimately convert them into sales. You can also find better ways to engage your readers and improve your SEO practices.
Ultimately, though, all the tools in the world are useless if you don’t use them properly. Choose one or two of these to get you started, and begin experimenting with the website. Once you feel comfortable with those tools, add in a few more. If you can incorporate all 10 of them into your digital marketing strategy, then that’s fantastic! But even using just some of them will drastically improve your online presence and your bottom line. And hopefully, they’ll save you some valuable time you can spend working directly with customers or on any of the other many components of your business.