If you’re a smart blogger, you’ll use your blog not just as a place to express ideas, drive traffic, and for affiliate income, but also as a source of lead generation. Your entire blog will become, in a sense, one massive lead magnet.
If you’re not using your blog as a lead generation source, you’re missing out on a great opportunity. After all, you’re regularly creating great content. Why not also use it as a place to connect businesses with potential customers?
Of course, this doesn’t just happen. It requires a carefully planned strategy and well-executed action. By using the right tools, you can massively increase the number of leads generated by your blog.
Here are 12 tools to increase the number of leads generated by your blog.
1. Welcome Mat From SumoMe
The Welcome Mat tool from SumoMe is a brilliant lead capture tool. When a new visitor comes to your site, they are met with a digital welcome mat, which invites them to submit their email address. In exchange, you offer the visitors something of value.
AdPushup for instance, uses the welcome mat to offer free weekly tips on blog optimization.
2. Lead Quizzes
Quizzes are all the rage these days. Whether it’s “Which Harry Potter Character Are You?” or “Who Were You In A Prior Life?”, websites are using quizzes as a way of engaging readers on a new (sometimes dumber) level.
Thanks to tools like Lead Quizzes, you can now actually capture leads through quiz creation. This is perfect for sites that have an engaged readership and who don’t want to constantly ask readers for their email address.
Don’t let visitors to your site leave before you offer them your lead magnet. OptinMonster makes it simple to give those about to leave one last chance to opt in based on exit intent technology.
OptinMonster also makes it simple to add floating bars, footer bars, and loads of other locations where you might effectively collect an email address.
The beauty of UpViral is that it incorporates a viral element into your lead generation. Through viral giveaways, contest promotions, and product launches, you can have others spread the word about your website. The more they spread the word, the more leads you generate. It’s what Michael Scott would call a win-win-win.
Turnstile was designed by the video geniuses over at Wistia. Turnstile allows smart marketers to create “gates” in front of videos, requiring individuals to exchange their email address in order to watch a specified video. This kind of tool would be incredibly useful if you’re already creating “buzzworthy” video content. The more traffic you drive to a particular video, the more email addresses you end up collecting.
LeadBoxes by LeadPages is a fantastic tool for creating “content upgrades” within blog posts. A content upgrade allows a reader to get additional, supplemental information that will upgrade what they’ve already learned from a blog post.
For example, if you’re writing a blog post called “10 Smart Ways To Market Your Blog”, the content upgrade could be a PDF checklist of the 10 steps. They get this upgrade in exchange for their email address.
Do you know where your visitors click? Do you know where they hover? Do you know where they scroll? Knowing this crucially important information allows you to place your optin boxes in the most effective places, and Mouseflow makes it possible for you to track this information. Featuring click heatmaps, movement heatmaps, scrolling heatmaps, attention heatmaps, and geo heatmaps, Mouseflow allows you to analyze the behavior of your visitors so you can plan your user interface accordingly.
Unbounce makes it possible to design beautiful, high-converting landing pages in just a few minutes. You don’t have to be a graphic designer or web designer, and, technically, you don’t even have to have a website. And as a cherry on top, Unbounce recently announced that they would begin integrating with WordPress sites. If you’re trying to build your email list through landing pages, Unbounce is a fantastic solution.
PadiAct operates on the assumption that not every visitor to your site should be confronted with an email pop-up the moment they arrive. Instead, you should be able to specifically target who receives a pop-up and why they receive it. PadiAct allows you to get laser focused, only targeting those who meet a very specific criteria. You can target repeat visitors, those who have spent more than 30 seconds on your site, and many others. It’s really a brilliant strategy.
As Ryan Levesque has shown, simple surveys are a fantastic way to generate a TON of leads. Surveys allow you to understand your readers better, which in turn allows you to create high-quality content for them. High-quality content is a necessity if you want to use your blog to generate leads. Qualaroo makes creating surveys a breeze.
OptiMonk gives you one last chance to connect with visitors to your website before they click somewhere else. Using what OptiMonk calls “Exit Intent” technology, OptiMonk is able to tell when visitors are about to leave your page. Just prior to them leaving, OptiMonk splashes another opt-in form in front of them. It’s a last-ditch effort to snag their email address.
12. Smart Bar
Created by the same geniuses who created the Welcome Mat mentioned above, Smart Bar is a beautiful CTA bar that you can place in unobtrusive places, like the top of your website. It’s perfect if you’re one of those people who have a strong aversion to all things pop-up. And with advanced display rules, A/B testing, and custom templates, it’s hard to go wrong with Smart Bar.
Your blog can be a powerful lead generation tool if you know the right strategies to execute and the right tools to utilize. Content marketing is growing at a startling rate, and those most likely to come out ahead are those who know the secret alchemy of turning content into leads. You’re sitting on a lead generating machine. Don’t let it stand idle.
This is a guest contribution by Ricky Law, a freelance writer from the UK who loves all things marketing.