Dive into the world of advertising deception as we introduce you to the fallacy in advertising. Gain insights into how these tactics work and learn to protect yourself from their…
If you’re looking to improve your website’s performance and ROI, contextual advertising can help! Here’s how it works and how you can get started. Have you ever encountered an advertisement…
Page Revenue per Mile, usually referred to as page RPM, is one of the metrics that provide publishers with insights about how their website is performing in terms of revenue…
Ad fraud has become a common threat in the programmatic industry, costing businesses a large amount of money annually. This article aims to provide a detailed overview of ad fraud,…
Learn what invalid traffic is and discover effective strategies to reduce it. Implement fraud detection systems, filters, and verification methods to combat fraudulent activity and safeguard the integrity of your…
Unleash the power of vCPM for publishers and supercharge your earnings. Discover how viewable ads revolutionize revenue by ensuring visibility. Maximize your revenue potential in online advertising through strategic viewability…
Stay ahead of the game with the latest programmatic advertising trends for publishers in 2023. Discover the impact of third-party cookies apocalypse, mobile dominance, data monitoring tools, and more. In…
Ad tech witnessed massive evolution in the last decade. The outcome? We got programs capable of managing most of the operational tasks. This led to the rise of programmatic advertising,…