It is difficult to imagine programmatic marketing, behavioral targeting, and affiliate marketing in the ad tech ecosystem without web browser cookies. But, as the focus towards user privacy is increasing,…

‘What are cookies?’- this question has become ubiquitous ever since GDPR came into effect. Cookies have been of great importance in the ad tech industry since the advent of digital…

Google has officially delayed the deprecation of third-party cookies. The search engine will now support cookies till late 2023.  On June 24th, 2021, Google shared an “updated timeline for Privacy…

User data is probably web publishers’ greatest resource. When we think in terms of behavioural targeting, user data (browser fingerprinting) is indispensable. However, its collection is now more difficult than…