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AdShop: A Self-Serve Ad Network Focussed on Ease of Use

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We’ve covered Infolinks in a few of our previous posts as a great standalone ad network to increase your revenue by using it alongside AdSense or other display ad networks.

Traditional banner ads have one big problem that results in big revenue losses: Many users either consciously or subconsciously ignore them because ads are usually viewed as an intrusion—this is commonly known as banner blindness.

Infolinks is an in-text ad network that gets around this problem by operating in a completely different way than display ad networks do; it dynamically hyperlinks text within your content, that, when the readers click, generates revenue for you.

Monetization Options Offered by Infolinks

Infolinks

Infolinks offers an innovative set of free to use and profitable ad units: InFold (overlay ads), InText (text links ads), InTag (tag cloud ads), InFrame (banner ads in margins and frames) and InScreen (smart interstitial ads). These formats result in better SEO, less intrusion to your users, increased relevance, and better space utilization.

They recently launched a new format called InArticle in which video and native ads reveal themselves when a user engages with the content—the ads are contextually targeted and facilitate higher engagement and more revenue.

Infolinks generate high monthly revenue for over 200,000 publishers in more than 130 countries and they work with the biggest advertisers in the world such as Facebook, Microsoft, Amazon, and Ebay.

Their platform is very simple to integrate into your site and is open to any publisher, with no setup fees and no minimum requirements for page views or visitors.

A New Kind of Advertising Network

Today, however, we’re going to briefly review Infolinks’ latest offering: AdShop, a self-serve advertising platform that serves ads on the Infolinks network.

Have you ever tried to run a small ad campaign but gave up halfway through the process because of all the hoops you have to get through to get your ad up and running?

AdShop plans to take the hassle out of that process by providing site owners, small businesses, and affiliates all across the world with an easy-to-use and clean ad creation and management console at an affordable price.

It is designed to help users quickly create, track, and manage ad campaigns without needing any expert help.

The signup process is pretty straightforward: You just have to enter your name, email and create a password.

Once you log in, you can immediately start creating your campaign with the help of a campaign creation wizard.

AdShop welcomeIn the first step, you have to name the campaign, enter a daily budget, select a bid, set the campaign duration, and select country targeting.

If you need more advanced targeting options, it allows you to do that too.

Create ad In the next step, you set up your ad creative by entering the title, description, link to the creative, and click URL.

And that’s it! At the last step, you have to enter your payment information and your campaign will go live.

All the Features You Will Ever Need

Here’s the best this about AdShop: You don’t have to commit a lot monetarily—you can start off with as little as $25 and later top up as needed.

The campaign statistics panel gives you hourly, daily, weekly, and monthly metrics such as Ad Views, Clicks, Conversions, CTR, eCPM, CPC, and Spend across campaigns, ads, and countries.

You can filter the statistics by many different parameters and get customized reports. Once you’re done, you can either directly print the report, or you can export it as a CSV, XLS, or PDF file.

Here are a few things that differentiate AdShop from other ad networks out there:

  • The UI is focussed on simplicity and ease of use for beginners, unlike most other platforms that require users to have at least some experience in ad tech.
  • The user can create campaigns/ads, manage them, and target them by country, device, keywords, categories and more—if you’re advanced user, you own all the tools.
  • Campaigns’ payment method is for clicks (CPC) and not views, so you’re paying only for users that clicked on your ad.
  • You can go live with just $25 as opposed to most other platforms where you must usually start with much higher amounts.
  • Their network is clean of fraudulent sites and they’re investing great efforts to prevent any fraud attempt automatically or manually which means each click that user is paying for is real and with higher chances of conversion.

Summing Up

If you’re looking for a quick way to get some traffic to your website or landing page and don’t want to spend days configuring your campaign… AdShop is definitely worth a try.

In the future, they plan to add more ad customization and targeting options, along with more data points in reports, but even as it is right now—it makes a compelling case.