Why do some people convert on a website while others don’t? The science of conversion optimization is psychology. By understanding what motivates someone to take action, you can design a…
A/B testing has quickly turned into a fundamental method used by marketers to optimize landing pages to improve conversions. Rather than relying on the gut-feel and conventional wisdom, A/B testing lets…
As you probably already know, Scrooge McDuck is a cartoon character which was created by Carl Barks in 1947. He also happens to be the richest person in the Disney universe who…
First a little background, we’re making an A/B testing application for publishers to enable them to optimize their ad revenues. While, recruiting users for the launch was a little difficult…
Of late, the significance of using testing and optimization to improve conversions has increased manifold, however, the use of recently developed A/B testing tools has been mostly monochromatic [1]. The…
What Supply Side Platforms are, how they work and a list of the top Supply Side Platforms, with advantages and disadvantages of each solution listed. Supply side platforms are tools…
Increasing traffic is one of the biggest challenges for anyone who has a blog, website or online business. Whether you are trying to sell products, build a mailing list or…
We recently did a detailed post on the History of Online Advertising and also covered some upcoming technologies in the same article. The piece did pretty well and brought us…
When monetizing your website using Google AdSense, the obvious goal is to have the best click through rate (CTR) possible, without breaking any program policies. As a webmaster, you owe…
