Google, in November 2021, launched a Publisher Provided Identifiers which publishers will share with Google’s programmatic demand for better targeting, customised ads, and better advertising experience. So unlike third-party…

Below is the comprehensive guide about what is ad tech, ad tech basics and details on how they benefit both publishers and advertisers. It is estimated that ad tech…

Wondering what is an ad exchange? Or confused which ad exchange to try? We got you covered! Here is a list of best ad exchanges available for publishers. Many publishers,…

Cookie stuffing directly impacts the bottom line of a publisher. Learn everything about cookie stuffing here: Ad fraud remains a concern for adtech publishers and advertisers. The Cooking stuffing practice is…