Today, the ad tech industry is brimming with various solutions to increase revenue for both publishers and advertisers. Ad refresh, one such solution, is considered advantageous by a lot of…

Playable ads are the revolutionary ad formats that have taken the gaming world by storm. They are light, eye-catching and engaging with high conversion rates. Learn how they can boost…

Learn how ads impact core web vitals and what publishers can do to mitigate the impact of ads on Google Core Web Vitals. User experience quality optimisation is the key…

Google is introducing new features to improve header bidding support. These updates make it easier for publishers to manage the header bidding implementation. For publishers, header bidding is a quantum…