Learn how AI can enhance your advertising efforts with personalization. Discover 10 ways to use AI for targeted ads that speak directly to your audience. As businesses continue to grow…
Wondering how to evaluate a Demand Side Platform (DSP)? Here are some key factors to consider, from pricing models and data capabilities to ad quality and customer support. Working hand…
Learn what is ad tracking, how it works, and how online businesses should track ad campaigns for optimum return of ad spend. Have you ever questioned why you keep seeing…
Pay Per Click advertising is a key component of online advertising. PPC marketing lets you place paid ads on search engines and social media. Your ads will pop up based…
Mapping through the globe (incl. cities – Dubai, Monaco, Delhi, Bangalore & Chicago), building the publishers community and gathering insights, we hosted the final event of the year in Thailand.…
Learn everything about ad trafficking and how it helps generate the highest potential profits for the publisher and the advertisers. In the field of digital marketing, new demands (and hence…
AdPushup, a global leader in the Ad Tech industry hosted its second publisher meetup in Monaco. The meetup was aimed at building a community of leaders and strengthening relationships at…
Learn everything about in-feed ads and how they help publishers increase ad revenue. What Are In-Feed Ads? In-feed advertisements, injected into an app or an eCommerce website feed, are a…
AdPushup, a leading Ad revenue optimization firm for publishers have opened the nominations for their third edition of Global Publishing Leaders. In their previous editions many leading stalwarts of the…
Out of sight, not out of mind! Have you ever found yourself playing a game inside a game? Yes! We are talking about playable ads that pop up right after…
