You notice a sudden ad revenue drop. It’s like users don’t even exist. Strange? Is it a bug? It could be. But another possibility is “shadow-traffic.” If you’re wondering about…
Google has introduced desktop anchor ads for Adsense publishers to help monetize desktop traffic. These ads are 728 x 90 banners that appear at the edge of a user’s desktop…
Privacy continues to be a topic of discussion in the digital advertising landscape. Google has no option but to improve privacy and find alternatives to invasive ways of tracking. The…
“I think the programmatic technology world is moving so fast, but it’s still a bit like an old boy’s club. You’ve got to know who in the right organization monopolies…