Digital and programmatic advertising models have enhanced website monetization capabilities for publishers. Today, publishers can leverage solutions such as header bidding, ad refresh, ad recover to earn higher revenue. But,…
2021 was a whirlwind of a year and had its ups and down for the entire industry. What started as a reluctant but optimistic return to the workplaces and normalcy…
As fast as the digital advertising industry is growing, it needs to be governed by certain standards so that the multitude of parties can work together in harmony. Interactive Advertising…