Google Ad Manager is undoubtedly the world’s most popular ad server. The platform provides a host of solutions that allow publishers to increase their revenue.  Presently, Google Ad Manager is…

Advertising continues to be the most effective way through which publishers can monetize their websites. The ad tech industry has evolved swiftly in the past few years and its scope…

For a long time, the ad tech industry relied heavily on third-party data for targeting ads. Users, however, had no idea how their personal data was being used, who had…