Google recently launched web interstitial ads for both desktop and mobile. This is a significant opportunity for publishers to earn additional revenue. As of now, the ad format can be…

Brand safety has now become an important metric for advertisers. But confusion regarding brand safety and brand suitability continues to exist. If ignored, brand safety can lead to reduced revenue…

The California Attorney General has recently introduced the California Privacy Rights Act (CPRA) against the backdrop of publishers still reeling from the effects of CCPA. The ballot initiative is set…

Header bidding has witnessed a steady adoption rate after its release in 2015. Today, publishers heavily rely on it for increasing ad revenue. According to eMarketer, 79.2% of the publishers,…