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Digital and programmatic advertising models have enhanced website monetization capabilities for publishers. Today, publishers can leverage solutions such as header bidding, ad refresh, ad recover to earn higher revenue. But,…
Price floors have been an important concept in the ad tech industry even before real-time bidding emerged. By setting a price floor, publishers can define the quantitative value of their…
Ever since Google announced that it is going to phase out third-party cookies which are already blocked by Apple’s Safari ITP and Mozilla’s Enhanced Tracking Prevention, the ad tech industry…