There’s no doubt about it, WordPress is an incredible CMS (content management system) that’s used by many web publishers, bloggers, businesses, and other content creators. WordPress has made creating and maintaining websites easy with templates and plugins alike. You may have wondered though, “I use an excellent template and my website looks amazing! But why do I still have s … [Read more...]
Bid Caching Explained (+5 Myths About the Practice)
For marketers who practice the real-time bidding model in advertising, understanding where and why users convert is crucial. Digital advertising is based on the idea of targeting users. The ability to target is the sole criteria basis which they decipher the ad positioning and put the bid value (their money). Right people, right messaging, right time ∝ Quality C … [Read more...]
How To Grow Your Email List & Revenue Using Popups The Right Way
In today’s digital world, leveraging the traffic that comes to your site is one of the biggest keys to business success. If you profit from hosting ads on your site, it’s especially important to leverage the traffic that you work so hard to receive. A whopping 98% of visitors to your site will leave without taking action – that means you’re pouring time and money into driving … [Read more...]
Google, Apple, and the New Ad-Free Web
Google developed Chrome in 2008—and now has 63.6% of desktop market share worldwide. Meanwhile, Apple's Safari is used by 14.59% of browser users worldwide, second only to Chrome. Why is this market domination significant? Whatever these two web giants do seriously affects how users will consume information, with long-term implications for both brands and p … [Read more...]
11 Awesome Blogging Tools You Have Never Heard of Before
Developing a content strategy and measuring its effectiveness is a lifetime process. Tools like Google Analytics, Hotjar, or HubSpot can make it easier. But, creating unique content often turns out to be the biggest challenge. Still, there are some tools that can help you with that. We curated this list of handy tools to help you overcome that block. 1. Turtl … [Read more...]
12 Easy UX Improvements You Need to Know About
UX has a long history... going back way beyond the digital era. Restaurants have always been concerned about User Experience, and so have museums and hotels. The chef, the curator, the innkeeper—these people have always had a vested interest in your comfort, your enjoyment… your experience. Today, however, ‘UX’ is most often applied to software applications and websites. How … [Read more...]
9 Ways to Recover the Ad Revenue You’re Losing to Ad Blockers
Global publisher revenue from online ads grew by almost 22% in 2016 to reach a total of $72.5 billion. Yet, beneath those numbers, there’s a grim statistic: Ad block usage increased by 30% in 2016, hitting 615M devices blocking ads. While display advertising is growing (it surpassed search in ad spending in 2016), publishers need to take proactive measures to protect (and g … [Read more...]
5 Proven Tips to Write Amazing PPC Ad Copy
I work with small business owners across the U.S. to help them make more money, and one of the most powerful drivers of qualified traffic to a site is through PPC ads. While PPC is an excellent way to drive targeted traffic to your site and boost sales. If you overlook the fundamental aspects of your PPC campaign, then you could find yourself spending more money than your … [Read more...]
15 Best AdSense Optimized Themes for WordPress
AdSense is probably the most common way of making money online because of the way it integrates ads into your website that are both relevant and lucrative. Now, building a website with WordPress is great, because you get to tinker with various themes to get the precise look and functionality you always wanted. There are WordPress themes that have been precisely optimized for … [Read more...]
9 Common Mistakes that Will Kill Your A/B Testing
Why do you test any change before implementing it on your website? You know that’s important if you want to improve the user experience. Plus, you don’t want to lose money. A/B tests are a golden standard in website maintenance — you can even apply it to display ads to increase your ad revenue. The only problem is that they don’t always give you precise results. That doesn’t … [Read more...]