Google developed Chrome in 2008—and now has 63.6% of desktop market share worldwide. Meanwhile, Apple's Safari is used by 14.59% of browser users worldwide, second only to Chrome. Why is this market domination significant? Whatever these two web giants do seriously affects how users will consume information, with long-term implications for both brands and p … [Read more...]
11 Awesome Blogging Tools You Have Never Heard of Before
Developing a content strategy and measuring its effectiveness is a lifetime process. Tools like Google Analytics, Hotjar, or HubSpot can make it easier. But, creating unique content often turns out to be the biggest challenge. Still, there are some tools that can help you with that. We curated this list of handy tools to help you overcome that block. 1. Turtl … [Read more...]
12 Easy UX Improvements You Need to Know About
UX has a long history... going back way beyond the digital era. Restaurants have always been concerned about User Experience, and so have museums and hotels. The chef, the curator, the innkeeper—these people have always had a vested interest in your comfort, your enjoyment… your experience. Today, however, ‘UX’ is most often applied to software applications and websites. How … [Read more...]
9 Ways to Recover the Ad Revenue You’re Losing to Ad Blockers
Global publisher revenue from online ads grew by almost 22% in 2016 to reach a total of $72.5 billion. Yet, beneath those numbers, there’s a grim statistic: Ad block usage increased by 30% in 2016, hitting 615M devices blocking ads. While display advertising is growing (it surpassed search in ad spending in 2016), publishers need to take proactive measures to protect (and g … [Read more...]
5 Proven Tips to Write Amazing PPC Ad Copy
I work with small business owners across the U.S. to help them make more money, and one of the most powerful drivers of qualified traffic to a site is through PPC ads. While PPC is an excellent way to drive targeted traffic to your site and boost sales. If you overlook the fundamental aspects of your PPC campaign, then you could find yourself spending more money than your … [Read more...]