Everything a user does online generates data. When collected, processed, and used correctly, the data becomes the most important asset in a publisher’s online kit. Data is paramount in understanding…
Online publishers rely heavily on digital Ad Operations for revenue generation. After all, what good is a quality website if it’s not making you any money? The introduction of programmatic…
You might be able to increase your rankings, boost your traffic, and improve your user metrics without creating new content or building new backlinks. Sounds crazy, right? It all has…
Publishers rely on traffic (both organic and paid) to boost the visibility of an advertiser’s product. Advertisers work with publishers for this exact purpose- to put their products and services…
Do you want to rank in the top 10 on Google? As you already know, Search Engine Optimization is always changing, evolving and transforming. What worked for websites in 2009…