Advertisers want the highest click rates and greatest return on investment possible when they run digital campaigns. How do publishers help them achieve that, and how do we provide value…
Ads are a great way to monetize online traffic for publishers. However, some hackers are out there waiting to inject their own links onto your site and redirect them to…
Header bidding is here to stay. According to Adzerk’s HBIX tracker, its adoption is now at 80% and likely to trend towards 85%+. Very few ad technologies can claim such…
Everything a user does online generates data. When collected, processed, and used correctly, the data becomes the most important asset in a publisher’s online kit. Data is paramount in understanding…
Online publishers rely heavily on digital Ad Operations for revenue generation. After all, what good is a quality website if it’s not making you any money? The introduction of programmatic…