Developing a content strategy and measuring its effectiveness is a lifetime process. Tools like Google Analytics, Hotjar, or HubSpot can make it easier. But, creating unique content often turns out to be the biggest challenge. Still, there are some tools that can help you with that. We curated this list of handy tools to help you overcome that block. 1. Turtl … [Read more...]
12 Easy UX Improvements You Need to Know About
UX has a long history... going back way beyond the digital era. Restaurants have always been concerned about User Experience, and so have museums and hotels. The chef, the curator, the innkeeper—these people have always had a vested interest in your comfort, your enjoyment… your experience. Today, however, ‘UX’ is most often applied to software applications and websites. How … [Read more...]
9 Ways to Recover the Ad Revenue You’re Losing to Ad Blockers
Global publisher revenue from online ads grew by almost 22% in 2016 to reach a total of $72.5 billion. Yet, beneath those numbers, there’s a grim statistic: Ad block usage increased by 30% in 2016, hitting 615M devices blocking ads. While display advertising is growing (it surpassed search in ad spending in 2016), publishers need to take proactive measures to protect (and g … [Read more...]
5 Proven Tips to Write Amazing PPC Ad Copy
I work with small business owners across the U.S. to help them make more money, and one of the most powerful drivers of qualified traffic to a site is through PPC ads. While PPC is an excellent way to drive targeted traffic to your site and boost sales. If you overlook the fundamental aspects of your PPC campaign, then you could find yourself spending more money than your … [Read more...]
15 Best AdSense Optimized Themes for WordPress
AdSense is probably the most common way of making money online because of the way it integrates ads into your website that are both relevant and lucrative. Now, building a website with WordPress is great, because you get to tinker with various themes to get the precise look and functionality you always wanted. There are WordPress themes that have been precisely optimized for … [Read more...]
9 Common Mistakes that Will Kill Your A/B Testing
Why do you test any change before implementing it on your website? You know that’s important if you want to improve the user experience. Plus, you don’t want to lose money. A/B tests are a golden standard in website maintenance — you can even apply it to display ads to increase your ad revenue. The only problem is that they don’t always give you precise results. That doesn’t … [Read more...]
7 Quick Tips for Building High-Converting Landing Pages
Are your sales pages leaving much to be desired? With tanking conversion rates around every corner of the web, it’s vital for marketers to create high-converting landing pages. Easier said than done, right? Wrong! Despite what you’ve been told, it really isn’t that hard to create sales and landing pages that close the sale. You just have to stop thinking so hard about it. I k … [Read more...]
How to Make Your Visitor Convert on the First Visit
Conventional marketing wisdom advises patience — website visitors are usually just “kicking tires” on the first visit, but will come back again and again, and eventually convert. Patience may be a virtue for e-commerce websites, but the data says otherwise for lead generation websites. After analyzing more than 300,000 client and agency online sales leads, we discovered so … [Read more...]
5 Reasons Your Content Promotion Plan Doesn’t Work
Content marketing is one of the best ways to market your business, second only to social media marketing. Most companies make content marketing a priority, but it doesn't work the way they expect. This is mostly because few people actually understand how to do effective content marketing. If you really think about it, both content marketing and social media marketing involve … [Read more...]
Header Bidding Tips for Higher CPMs
Note: We provide header bidding optimization services, if you use header bidding and are looking to optimize your stack, please write to us at headerbidding@adpushup.com Header bidding is a key tool for ensuring that publishers get the highest CPMs possible. In fact, U.K. publisher Trinity Mirror has seen a 17% increase across programmatic revenues since using header … [Read more...]