Advertising is the backbone of any consumer-oriented business. It helps drive sales and keep brands afloat. And with the rapid development of internet technology and the rise of online advertising,…

Analyzing the website can help publishers to understand their target audience and behaviour so that the website can be optimized with the customer journey to suit the special interests and…

During a survey carried out in the second half of 2021 among U.S. publishers, it was found that they used on average 5.4 supply-side platforms (SSP). The number has been…

If you’re from the digital advertising ecosystem, you must have heard of ‘Better Ads’ and the ‘Acceptable Ads’. Both are standard terms in the ad-tech industry. Both are especially critical…