Digital Out-Of-Home or DOOH Advertising present a major opportunity for marketers and publishers to reach target audiences in a specific, real-world context and optimize revenue. Digital Out-Of-Home (DOOH) advertising seems…

A Complete Guide to Yield Management for Publishers

As a publisher, understanding your target audience is vital. It’s the practice of using data to target demographics or interests in order to find the right person on the right…

Banner blindness is almost a timeless user practice where they tend to consciously or subconsciously ignore banner advertisements. It is crucial to place more emphasis on consumer habits when it…