Client-side header bidding vs server-side header bidding: Both techniques take the publisher’s inventory to demand partners. Then, how’re they different? Header bidding was introduced for publishers to reach out to…

The Interactive Advertising Bureau (IAB) has created a new standard, Sellers.json to increase the transparency and security of the programmatic ecosystem. This blog gets into nitty-gritty details of programmatic transparency…

What are cookies? They’re small pieces of information that websites store on your computer. But why does it reside in your PC, and what exactly is its purpose? Here’s a…

Ad discrepancy is an industry wide problem. However, with some preventions this issue can be minimized. Here are the causes and how to fix ad discrepancy. What Is Ad Discrepancy?…