You may have learned about CPM, but then you got confused when you found out about eCPM. That’s the case with a lot of publishers. eCPM or Effective CPM is another key metric used to measure the ad revenue. But before getting to it, let’s recap the basics first. Understanding CPM CPM or Cost Per Thousand Impressions is the amount advertisers are willing to pay for every th … [Read more...]
Are Expandable Ads Right for You? (Benefits + Security Concerns)
Expandable ads promise high CTR, better viewability and user engagement by showing larger-sized ads containing image, text, video, and rich media content. According to a study, expandable ads encourage 0.16% users to click on ads in comparison to banner ads where this number is 0.10%. And we all know that advertisers have an affinity for high viewability inventory. But is the … [Read more...]
vCPM: Why Publishers Need to Take This Metric Seriously
In 2015, Google announced that publishers will be paid for only viewable ads on their web pages. That means, no matter how many ad units you place on your web page, the earnings will depend on the ads that are actually seen by the visitors. But how would anyone know whether an ad is seen by the user or not? Simple, by observing the user interaction with the web page. But, … [Read more...]
The Top Mobile Ad Sizes and Formats to Increase Ad Revenue
There are currently 4.68 billion mobile users around the globe. These are users from different geographical locations, of different ages, and status (financial and socioeconomic). This creates a huge pool of users and an opportunity for publishers to bring them to their website and show relevant ads. Moreover, 70% of world internet usage is on mobile devices. And each … [Read more...]
What is a Prebid Adapter? (+5 Popular Adapters for Publishers)
We have previously discussed header bidding and prebid.js in-depth along with how they work in detail. The general consensus in the publisher community now is that setting up header bidding can be complex but it's worth it—and it's true. After discussing the header bidding wrapper, a container that organizes partners and sets rules for auction, it’s time we get to adapters, its … [Read more...]