Throughout the course of real-time bidding, the publisher’s inventory is openly available to various demand partners to bid on. This…
Publisher can end up with unfilled impression even when working with multiple ad networks. This happens because of an unmet…
After the massive adoption of ads.txt, IAB is ready with another tech release to combat ad fraud in the digital…
Lately, ad tech has been focusing a lot on ad experience, including ongoing industry debates how to advertise without damaging…
DFP can be a bit tricky to get started for publishers. It requires not just technical know-how but also the…