A number of factors affect revenue generation from websites and placement of ads is one of those factors. When it comes to creating ad placements, publishers have numerous options to…

After experiencing a fruitful festive season around November and December, publishers have to deal with January revenue drop. In this month, publishers across the globe experience fluctuations in revenue, often…

Publishers partner with supply-side platforms to manage their inventory and get the best value for their ad units. Similarly, advertisers partner with demand-side platforms to help them find the right…

Ad industry is losing as much as $44 billion to ad fraud every year and the numbers are rising as you are reading this. The complex demand and supply chain…