Ad industry is losing as much as $44 billion to ad fraud every year and the numbers are rising as you are reading this. The complex demand and supply chain…

The metric you use to measure your ad revenue tells whether you are growing or not. If you look at the wrong one, you might not get the whole picture…

Back in 2016 when Google launched the AMP project, it had one goal – better mobile web experience for users. While it was fairly successful, it came with a few…

Google’s reporting is unbeatable. Be it Google Ad Manager, Analytics, Webmaster, Google knows exactly what their users would expect from their reports. For the same reason, the company launched a…