The AMP (Accelerated Mobile Pages) Project is an open-source initiative by Google that makes web pages’ loading fast and user friendly. It strips down all unnecessary JavaScript and CSS to…

Running an online news website is a tricky business. From delivering a fresh story with accuracy to keeping it interesting for readers — news publishers put a lot of effort…

Amazon holds the third rank, after Google and Facebook, on the list of digital advertising platforms by market share. It is predicted to gain 9.7% of the US advertising market…

Cookie as a term has become ubiquitous ever since GDPR came into effect. But have you ever wondered what cookies are and what they do? Cookies are essentially pieces of…

A report released by Google in 2014 showed that 56% of internet ads were not seen by users. With this knowledge, advertisers became skeptical of buying inventory without asking a…