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Most publishers start their monetization journey with AdSense. It lets them create ad units, place them on their websites and see dollars roll in. As web traffic starts to grow,…
Mobile and desktop traffic is neither equal nor same. StatCounter shows that mobile accounts for 53% of global traffic, whereas the same for desktop is about 44%, hence, not equal.…
Studies show seeing slow ads is one of the reasons for users to install ad blockers. It has been reported by Google that fast ads are good for publishers’ revenue…
After experiencing a fruitful festive season around November and December, publishers have to deal with January revenue drop. In this month, publishers across the globe experience a straight revenue drop.…