You must have learned about CPM. But, you got confused when you found out about eCPM. That’s the case with a lot of publishers.eCPM or Effective CPM is another key…

Google launched the Accelerated Mobile Pages (AMP) Project in 2015 with the aim of creating a mobile-first web environment. Learn more: How AMP Ads are Boosting Ad Revenue for Publishers…

Ad discrepancy, or conflicts between publishers and advertisers because of data mismatch, is more complex than you think. Measurement of impressions is not as easy as putting a mathematical formula…

Google Ad Exchange vs Google AdSense (AdX vs AdSense) is one of the most common questions asked by publishers—which one’s better and which to choose? Here we go with the…