A study by OpenX showed there was a 48% average increase in the yield of publishers using Exchange Bidding. This study calculated its result basis the revenue generated by publishers in a span of 12 months. Exchange bidding service has been available for DFP publishers since April 2018. However, there are still some publishers who feel delusional about exchange bidding. … [Read more...]
What Is Deal ID? What Are The Pros And Cons Of It?
If you work in ad tech, you must have heard the term “Deal ID”. However, most people (even from the ad industry) don’t really know what deal ID is and why it’s used in programmatic ads. Let’s change that. Suppose, an advertiser gets a chance to bid on inventory before it becomes available for open bidding. In order to close the deal, the publisher’s inventory should match the … [Read more...]
Programmatic Direct: 5 Questions (And Answers) Before Starting With It
Advertisement industry is complex. There are already a few known methods to sell and purchase ad space (inventory); and more are being added to it. The complexity can be understood by the fact that each method includes numerous units (such as ad exchange, ad networks, supply-side platforms and demand-side platforms). When these units work together, things start falling in … [Read more...]
Does Ad Balance Actually Work and Improve Revenue in AdSense?
AdSense Ad Balance A new feature by AdSense, Ad Balance created a lot of buzz as Google introduced it. In January 2018, we finally got AdSense Ad Balance, which came along with an experiment option, details of which will be discussed later as you read. The default settings of AdSense allow 100% ads to be displayed on your webpage. Using Ad Balance, you can reduce this … [Read more...]
Ad Injection: Everything You Need to Know to Fight This Ad Fraud Tactic
What is Ad Injection In 2015, a report by Google addressed the rise in ad injection complaints from users. According to the report over 100,000 Chrome users faced network errors, performance problems, and other issues; all because of ad injection. “Unwanted ad injectors aren’t part of a healthy ads ecosystem. They’re part of an environment where bad practices hurt users, a … [Read more...]
AdSense Automatic Payment Pending: What To Do Next?
AdSense Automatic Payment Pending November 2018, Google put out an official announcement addressing “Automatic Payment Pending” for Google AdSense users. Publishers were panicking as they were unable to understand the reason for their pending payments. AdSense was flooded with the email asking about payout delay. To which Google responded: Some of you might have noticed th … [Read more...]
Ads.txt: How to Create, Update, & Implement Ads.txt Against Ad Fraud
Many recent reports have indicated a rise in fraudulent traffic on number of ads. Both publishers and advertisers are suffering due to fake impressions. According to AdExchanger, ad industry is losing as much as $6 billion every year and the numbers are rising as you are reading this. Other than publishers and advertisers, there is a very complex advertising ecosystem … [Read more...]
DFP Safe Frames: What They Are and How to Use Them
DFP Safe Frame Safe Frames allow enhanced delivery of ads and precise measurement of impressions using the API-enabled iFrame technology. It is considered to be a safe method for serving ads that protects both publishers and users. In more technical terms, Safe Frame provides an open line of communication between publisher’s content and advertiser’s code. This facilitates … [Read more...]
AdSense Backup Ads: How You Can Get Started With Them, ASAP
AdSense Backup Ad By using Google AdSense, you allow Google to display ads on your website. These ads are displayed in the form of image, video, text, and other interactive media type depending on advertisers’ requirements. Whenever these ads get impressions or clicks on your website, you get paid as per the terms signed with Google AdSense. While setting up a Google A … [Read more...]