‘Ad tag’ as a term is used a lot in the ad tech industry. Usually, it is known to be the code involved in serving the ad creative. However, that’s…

Mobile and desktop traffic is neither equal nor same. StatCounter shows that mobile accounts for 53% of global traffic, whereas the same for desktop is about 44%, hence, not equal.…

You must have learned about CPM. But, you got confused when you found out about eCPM. That’s the case with a lot of publishers.eCPM or Effective CPM is another key…

Factsheet Founded in: 2014Supported model: CPMPayment method: PayPal, Wire Transfer, ACH, Check, and eCheckPayment terms: NET-45Minimum payment threshold: $25Supported language: EnglishReporting: Real-time dashboardLive publishers: 692,556 (as per Similar Tech)Minimum traffic:…