Google has always strived to create ad platforms where sellers and buyers can do business without getting bogged down by…
Google recently made changes to Ad Manager for running unified auctions and switched to the first-price auction model. With unified…
As a publisher, you may not be able to look at your website as an average user anymore. However, take…
The term ‘walled garden’ was first coined by John Malone, the founder of Tele-Communication Inc., later acquired by AT&T. It…
DFP allows publishers to run header bidding using Prebid.js. For the uninitiated, Prebid is an open-source header bidding wrapper and…