Invite multiple buyers and sell your inventory for a better price in a real-time auction. This was the idea behind header bidding when it was introduced in the market. After…
In the last few months, ad tech has faced a lot of backlash regarding the methods used to collect user data for displaying ads. Meanwhile, tracking prevention is ramping up, with…
27% internet users across the globe block ads. Out of which, 48% do so to avoid seeing irrelevant and intrusive ads. To solve this problem, Acceptable Ads reaches internet users…
The slow death of third-party cookies makes your first-party data more valuable. We recently reached out to Ben Ilfeld, Head of Product at VentureBeat, the leading source for transformative tech…
Outstream video advertising changed the monetization strategy for many publishers—allowing them to show video ads on non-video content. Following the trend, Google enabled outstream video ads for its partnered publishers…