Google Ad Exchange vs Google AdSense (AdX vs AdSense) is one of the most common questions asked by publishers—which one’s better and which to choose? Here we go with the…

Advertisement industry is complex. There are already a few known methods to sell and purchase ad space (inventory); more are being added to it. The complexity can be understood by…

‘Ad tag’ as a term is used a lot in the ad tech industry. Usually, it is known to be the code involved in serving the ad creative. However, that’s…

Mobile and desktop traffic is neither equal nor same. StatCounter shows that mobile accounts for 53% of global traffic, whereas the same for desktop is about 44%, hence, not equal.…