Publishers and ad ops professionals are always drowning in information. Behind all the reading and research, the motive is, “to make my ads work and bring me more money!” Lazy loading ads have been one of the common techniques employed to achieve this motive. Lazy loading ads are sometimes also known as Smart Loading or Just-in-Time Loading. And like many other ad tech hac … [Read more...]
Bid Caching Explained (+5 Myths About the Practice)
For marketers who practice the real-time bidding model in advertising, understanding where and why users convert is crucial. Digital advertising is based on the idea of targeting users. The ability to target is the sole criteria basis which they decipher the ad positioning and put the bid value (their money). Right people, right messaging, right time ∝ Quality C … [Read more...]