For advertisers, purchasing ad impressions often works on a Cost Per Mille (CPM) model. Under this model, advertisers pay a…
Driving users to a website can be difficult. But keeping the users engaged and getting them to interact with a…
In real-life auctions, the seller sets a starting bid on the item that is being auctioned. Given enough buyers, the…
Did you know that an average publisher’s viewability rate is 50.2%? This means that the remaining 49.8% of ads are…
Advertisers are always looking for the best space to display their ads. Publishers fulfill these needs by selling their ad…