You’re a publisher with a website that publishes about Keto and offers Keto diet plans and consultation. You know that your target audience includes 18 to 45 year olds from…

As you may know, EU-based privacy regulation GDPR has been effective since May last year. Now, California’s own consumer privacy law, the CCPA, is also about to become effective from…

For advertisers, purchasing ad impressions often works on a Cost Per Mille (CPM) model. Under this model, advertisers pay a fixed amount to purchase a thousand impressions. For instance, a…

Driving users to a website can be difficult. But keeping the users engaged and getting them to interact with a website is even more daunting. Publishers and bloggers constantly make…

In real-life auctions, the seller sets a starting bid on the item that is being auctioned. Given enough buyers, the winning bid is often higher than the true value of…