I can confidently say, publishers who are not using audience extension today, are probably leaving money on the table. Just like publishers experiment with N number of optimization techniques, advertisers are also seeking for ways to make more revenue. Audience extension is one of the methods where publishers empower advertisers (and themselves) to earn more. How? Let’s talk d … [Read more...]
VAST vs VPAID: What They Are, How They Work, Differences [+ More]
By 2019, video-led traffic will account for 80% of the overall Internet traffic. Likewise, nearly 36% consumers say they trust video ads. So consequently, video ads are expected to generate up to $15.4 billion total ad spend. Image source: Hubspot So how do these stats make a difference to publishers? SimpleーPublishers work for revenue, and video advertising is proven j … [Read more...]
What Are Rich Media Ads: A-Z Guide For Publishers [Data + Examples]
Publishers often write to us asking, “Can you tell me what are rich media ads?” So in our response we simply say, “Rich media ads are about adding a twist of richness and creativity to boring, bland ads.” After that we dive into the explanation 83% people say, “Not all ads are bad. But I really want to filter out the obnoxious ones.” What does this mean for you? Here’s a r … [Read more...]
Ad Fill Rate: 7 Questions Publishers Ask And Everything Else, Answered
I believe you’re here wondering “Does my question about ad fill rate gets answered here?” Well I hope so. But first, facts. 2 million ー that’s the number of websites where Google displays ads. 2 million ー that’s also the number of AdSense publishers out there (running those ads and making money). Meaning, you’ve got hell lot of competition. Doesn’t matter if you’re an … [Read more...]
Yield Management: A Starter Guide for Publishers | 2019 Edition
23 out of 25 resources on yield management which I read in the last 10 days had this one common statement ー publishers dream of performing effective yield management, but somehow they’re unable to. Why? Because yield management, particularly in ad tech, is considered a more complex technique than many other optimization methods out there. Sometimes it’s also called revenue ma … [Read more...]
Ad Optimization 2019: Checklist For A Publisher’s Q1 Strategy
Ad optimization may not be a let’s-try-something-new thought for publishers, but it sure is around the corner most of the times. Even after reading probably two hundred (or thousand) pieces of content on it, the quest for more insights never ends. Why? Because let’s admit, ad optimization is not something hard or fast. Likewise, nor is it a handbook of tips-n-tricks which wi … [Read more...]
AdSense Arbitrage: What Works & What Doesn’t + 4 Facts For Publishers
The world of advertising is complex for publishers. And even more are the practices they execute in an effort to get good ROI. AdSense arbitrage is one of the practices publishers use to create a profit margin. Being from ad tech, I understand how every ad impression and every click counts for publishers. Besides that, the diligence it takes for them to sustain profitably … [Read more...]
Lazy Loading Ads: What, When, Where, Why & How (All Queries Answered)
Publishers and ad ops professionals are always drowning in information. Behind all the reading and research, the motive is, “to make my ads work and bring me more money!” Lazy loading ads have been one of the common techniques employed to achieve this motive. Lazy loading ads are sometimes also known as Smart Loading or Just-in-Time Loading. And like many other ad tech hac … [Read more...]
Bid Caching Explained (+5 Myths About the Practice)
For marketers who practice the real-time bidding model in advertising, understanding where and why users convert is crucial. Digital advertising is based on the idea of targeting users. The ability to target is the sole criteria basis which they decipher the ad positioning and put the bid value (their money). Right people, right messaging, right time ∝ Quality C … [Read more...]