Bot traffic or non-human traffic is yet another addition to the entire ad fraud nexus. Publishers often complain about their websites, ads, and campaigns not performing as expected. They feel…

One of the key performance metrics publishers are often chasing is RPM (revenue per mile). Here, a major difficulty publishers face is the fluctuating nature of RPM as a metric.…

The complexity in the ad tech industry is only increasing with time. Publishers have to constantly look for newer alternatives to effectively monetize their websites. This can be because of…

You’re a publisher with a website that publishes about Keto and offers Keto diet plans and consultation. You know that your target audience includes 18 to 45 year olds from…