-- SUBJECT: Google AdSense Account Disabled Hello, During a recent review of your account, we have detected invalid activity on your site that is not compliant with our program policies. ACTION TAKEN: We have disabled your Google AdSense Account. We’re limited in the amount of information we can provide about your specific violation. We understand this can be f … [Read more...]
Better Ads Standards: Why it Should Matter to Publishers
Advertising is the internet’s currency. It is through ads that users can access valuable content, for free. However, with time, users are now starting to show their dissatisfaction about disruptive and intrusive ads. According to research, nearly 91% users find ads more intrusive today than 2-3 years ago. 79% users feel they are being tracked by retargeting ads. In addition, a … [Read more...]
Manage Ads.txt: Visually Manage Your Ads.txt Files
Managing the ads.txt file is a task publishers have to deal with every now and then—and doing it manually can be cumbersome. To help publishers, we’ve launched Manage Ads.txt, a free tool that simplifies the process of creating, updating, and managing the ads.txt file. Ads.txt is a standard created by the IAB to prevent fraudulent sale of ad inventory. Publishers publicly lis … [Read more...]
GDPR Consent String: Everything A Publisher Is Trying To Find Out
It’s been almost a year since GDPR was introduced (May 25, 2018) to strengthen the data privacy of online users. To do so, GDPR rolled out two routes viz. legitimate-interest and consent. Both routes were aimed at informing users/website visitors about ‘when and how their data will be used’. The term GDPR consent string was devised just around this time. But why? In order for … [Read more...]
Increase Website Traffic: 15 Factors Affecting Website Ranking
Over 3.5 billion Google searches are made everyday and 35% of these are new search terms. No wonder that over 40% of advertiser revenue is captured only by search engine marketing. Given the immense pressure the website owners are under to rank well, SEO practitioners deal with a lot of factors affecting website ranking, everyday. Well, there are 200 of them. Good news, not … [Read more...]
Pubvendors.json: Every Aspect Publishers Need to Know and Consider
Initially, GDPR created a lot of trouble for publishers. While users finally had control of their personal data, publishers felt they had very little control over third-party vendors and partners on how user data was processed. That’s when IAB introduced pubvendors.json in support of GDPR consent framework. Between publishers and vendors, exchange of audience is a big deal. H … [Read more...]
19 Quick Tips For Publishers To Increase AdSense RPM
One of the key performance metrics publishers are often chasing is RPM. Here, the difficulty you as a publisher might feel is how fluctuating the RPM is. Someday, it might shoot sky high. And the other day, it might fall down to the ground. Prediction is not applicable here. That’s when most AdSense publishers end up asking, “How to increase AdSense RPM?” Although many of you … [Read more...]
What Is Bot Traffic: How To Identify Bot Traffic? And Then STOP It
It’s not new that publishers often complaint about their websites, ads, and campaigns not performing up-to-the-mark. They feel ‘non-human traffic’ AKA ‘bot traffic’ is one of the reasons. About 78% publishers report bot traffic on their sites, yet only 38.4% purchase traffic. Despite publishers know the reason, the problem still continues to persist as they don’t know why and … [Read more...]
Audience Extension: Aren’t Publishers Monetizing Their Audience Yet?
I can confidently say, publishers who are not using audience extension today, are probably leaving money on the table. Just like publishers experiment with N number of optimization techniques, advertisers are also seeking for ways to make more revenue. Audience extension is one of the methods where publishers empower advertisers (and themselves) to earn more. How? Let’s talk d … [Read more...]
VAST vs VPAID: What They Are, How They Work, Differences [+ More]
By 2019, video-led traffic will account for 80% of the overall Internet traffic. Likewise, nearly 36% consumers say they trust video ads. So consequently, video ads are expected to generate up to $15.4 billion total ad spend. Image source: Hubspot So how do these stats make a difference to publishers? SimpleーPublishers work for revenue, and video advertising is proven j … [Read more...]