Publishers often write to us asking, “Can you tell me what are rich media ads?”. So in our response, we simply say, “Rich media ads are about adding a twist…
I believe you’re here wondering “Does my question about ad fill rate gets answered here?” Well I hope so. But first, facts. 2 million ー that’s the number of websites…
According to Google, 53% of mobile users leave a website that takes longer than 3 seconds to load. And hence, Google will soon start labeling slow websites. Another research found…
Bot traffic or non-human traffic is yet another addition to the entire ad fraud nexus. Publishers often complain about their websites, ads, and campaigns not performing as expected. They feel…