IAB’s Project Rearc is a possible solution to the 3P cookies apocalypse. The project would create a new framework for online advertising that is more privacy-centric. The Interactive Advertising Bureau…

If you’re looking to improve your website’s performance and ROI, contextual advertising can help! Here’s how it works and how you can get started. Have you ever encountered an advertisement…

Customer data platforms (CDP) are a relatively new technology in the ad tech industry. They will now play an important role in helping publishers gain more insights about their consumers. …

On 4th February, Chrome launched its Version 80 and with it, the SameSite cookie update. However, Google rolled back this update in April due to its impact on banking, e-commerce,…