Finding the most suitable video player should be one of the most important parts of a publisher’s strategy for running video ads. Selecting a video player that aligns with a…

On 4th February, Chrome launched its Version 80 and with it, the SameSite cookie update. Google however, rolled back the update in April because of essential websites facing stability issues…

Ever since Google announced its plan of phasing out third-party cookies by 2022, the ad tech industry has joined hands to build alternate solutions that are more privacy-focussed and sustainable.…

DSP vs DMP has become a common search term for both the buy and sell-side. Gone are the days when advertisers could call publishers and a deal was created by…

Publishers with video ads enjoy the best average CTR out of all digital ad formats, approximated at 1.84%. Hence, video advertising has made a compelling case for itself in the…