2020 has been a tough year for publishers, irrespective of geography. The optimism with which they began this year came plummeting down once COVID-19 hit across the world. Now the…

We recently wrote about how publishers can optimize their Q4 revenue by following some tips that work for everyone. However, since Q4 is spread across three months, we wanted to…

It’s that time of the year again. The holiday season is upon us when publishers often see a sharp increase in website traffic. This happens largely due to consumers actively…

Ad exchanges are marketplaces where ad impressions are sold and bought. And since the mechanism is programmatic, it spares both time and discrepancies in revenue generation. However, even automated products…