According to a study conducted by GumGum, contextually relevant ads generated 43% more neural engagement. In fact, users recalled contextual ads 2.2x better than other ads. This year, with its…

It’s that time of the year again. The holiday season is upon us when publishers often see a sharp increase in website traffic. This happens largely due to consumers actively…

On 4th February, Chrome launched its Version 80 and with it, the SameSite cookie update. However, Google rolled back this update in April due to its impact on banking, e-commerce,…

CPMs are among the key metrics in the ad tech industry that can help publishers evaluate their inventory. In December, 2019, AdAge estimated that the internet will own more than…