When it comes to ads and their associated transparency, Google is on a roll (pun intended!) since 2020 began. First, there was the major announcement of third-party cookies sunsetting in…
According to a study conducted by GumGum, contextually relevant ads generated 43% more neural engagement. In fact, users recalled contextual ads 2.2x better than other ads. This year, with its…
The world will have 3.8 billion mobile users by 2021. This is a staggering number and holds the opportunity for publishers to earn additional revenue through mobile web monetization. Here…
Ad fraud is a persistent problem faced by all publishers. The ad tech industry is in fact estimated to lose $50 billion dollars to ad fraud by 2025. Therefore, publishers…