As a publisher, you must already be familiar with some of the basic functionalities of Google Ad Manager- world’s most popular ad serving platform. By combining DoubleClick for Publishers (DFP)…
Chrome is set to start blocking intrusive ads in short-form videos from August 5th, 2020. Google will be implementing this update in accordance with the Better Ads Standards. Improving user…
On 11th March, 2020, the World Health Organization officially announced Coronavirus (COVID-19) to have reached pandemic status. Though the direct effects of the disease pertain to people’s health and well-being,…
Customer data platforms (CDP) are a relatively new technology in the ad tech industry. They will now play an important role in helping publishers gain more insights about their consumers. …
Video SSPs have become pivotal in increasing publisher revenue by streamlining the methods and processes for selling video ads. Dedicated exclusively to a publisher’s inventory, video SSPs help them in…