CPMs are among the key metrics in the ad tech industry that can help publishers evaluate their inventory. In December, 2019, AdAge estimated that the internet will own more than…

2020 was probably not the year for sports publishers as COVID-19 caused a massive, worldwide shutdown of any sports activities. For several months, sports publishers faced a tough time trying…

Women in ad tech have been making strides both in terms of bridging the gender disparity within the industry and making meaningful contributions. According to Campaign Asia, more than half…

Some time back, we wrote about the shared principles of the programmatic marketplace. One of these (and probably the most important) was Transparency. To understand this better, think of the…