This post has been written keeping in mind large web publishers but I'm confident that it will inspire and give testing ideas to everyone. Remember, in optimization of anything, there is no one commandment that rules all; only testing and implementation. It expands on the following topics: Using viewport[footnote]In web browsers, viewport is the user's visible area … [Read more...]
3 Ways to Use Human Psychology to Make Your Blog Visitors Stay Longer
Latest statistics show that an average reader spends just 15 seconds on a website. But have you ever noticed how entering some sites is like going into a portal where you just get sucked in deeper and deeper with every click? Happily consuming all the different content provided to you along the way? Then an accidental glance at the clock makes you realize how an entire hour … [Read more...]
7 Essential WordPress Tips To Build, Promote, Monetize and Secure Your Blog
With the advent of the internet, a vast number of things became possible that were beyond even the realm of imagination before the technology became commonplace. One of these things is the ability of getting one’s thoughts and ideas to millions of people without batting an eyelid and even making money out of it. Blogging has changed the way people think and receive news or i … [Read more...]
15 Psychology Life Hacks That Every Successful Blogger Is Exploiting
Blogging can be a hard nut to crack and it is common for bloggers to become uninspired, bored and simply tired if they don’t start getting recognized or talked about for all the hard work they’re putting in. Thankfully, triggering these 15 amazing psychology life hacks, which are seated deep in the human conscious, will help you effectively handle moments when you feel like g … [Read more...]
50 Blogging Tools That Every Serious Blogger Needs
Last Updated - 21 July, 2016 If you think that blogging is only about scribbling down your thoughts and then just hoping that one day someone will come along and read them, then you're wrong. If you've decided to become a serious blogger, then you need the right tools to save time, publish more, and maximize your overall efficiency. At one point or another, all … [Read more...]
Google PageSpeed Service Shuts Down. Here’s What You Can Do About It
On August 3, Google is stopping its PageSpeed Service which was launched four years ago. The service applied optimization techniques to a website to serve it faster to a user/visitor. Devs have three months to change their DNS settings or their sites will cease to work. PageSpeed Service was designed to increase website performance automatically by compressing images and op … [Read more...]
10 Tips to Increase Website Traffic from Organic Search
Let's start simple. Do you want to increase website traffic? BAM! Yes you do. The question was rhetorical. The tips below are field tested and have stood the test of time (and Google's algorithm updates). So let's do this. 1. Make your blog and website truly search engine optimized This is the first step that you should take to make your website more Google f … [Read more...]
Google Mobile-Friendly Update: Everything You Need to Know
Folks, the Google mobile-friendly arrived on April 21. With 60% of web browsing now done through smartphones and tablets, the only justifiable business decision for Google is to optimize the web for its target user. Below you'll find the most useful resources from around the web that I've collated while the dust is settling and the expert opinions on Google's latest … [Read more...]
How Fear, Uncertainty, Doubt are Used Positively for More Readership
Disclaimer: This post has not been written to advocate the negative use of psychological manipulation but to understand how a human mental phenomena is positively used by companies in the digital marketing ecosystem. What is FUD Psychology/Tactics (Fear, Uncertainty and Doubt)? Inc. Columnist and Company Strategist Eric Holtzclaw describes traditional FUD tactics as: FUD tact … [Read more...]
Startup Marketing 101 – The Only 3 Things You Need to Start Content Marketing
So this post is the result of an email conversation I had while helping one of my entrepreneur friends. She is a Product specialist who's dabbled in PR and wanted to start her current company’s blog (she has been hired as their marketing manager) so when she asked for my advice on how to do that, naturally I obliged. The text below is 90% exact of what I sent her in the em … [Read more...]