Let’s start simple. Do you want to increase website traffic? BAM! Yes you do. The question was rhetorical. The tips below are field tested and have stood the test of time…

Folks, the Google mobile-friendly arrived on April 21. With 60% of web browsing now done through smartphones and tablets, the only justifiable business decision for Google is to optimize the…

Disclaimer: This post has not been written to advocate the negative use of psychological manipulation but to understand how a human mental phenomena is positively used by companies in the digital marketing ecosystem. What is FUD…

So this post is the result of an email conversation I had while helping one of my entrepreneur friends. She is a Product specialist who’s dabbled in PR and wanted to…