Learn about the advantages and impact of Google MCM (Multiple Customer Management) in this informative blog. Discover how it can enhance customer relationships, streamline processes, and boost business growth. The…
Ad tags are snippets of codes placed by publishers on their sites for ad serving. What more an ad tag can do? How it helps with targeting? Get answers here.…
Explore the key differences between direct deals and programmatic deals in advertising, including pricing, level of control, and the role of automation. Find out which approach may be best for…
Embarking on the journey of monetization often starts with Google AdSense for many publishers. As their web traffic grows, publishers naturally seek to expand their horizons, which is where Google…
Find the 28 best Supply Side Platforms for publishers in 2024. These platforms are the best to monetize your digital advertising. During a survey carried out in the second half of 2021 among…
As a publisher, your ad inventory pricing strategy can make or break your revenue optimization efforts. To get the most out of your ad inventory, you must know how to…
Ad tech loves its three-letter acronyms, and one of the most commonly heard ones is SSP, short for supply side platform. So, what are supply-side platforms? Who uses them? And…
Discover the top 9 AdSense ads violations that you might unknowingly be committing, and ensure your compliance to avoid any penalties or issues with your ad placements. In the world…
Two common approaches to ad serving are Header bidding and Waterfall. In this blog post, we have explained header bidding vs waterfall and provided recommendations on which one may be…