Past few months have been tough for digital publishers. Starting with the January slump, cookie demise, and now with Coronavirus outbreak, 2020 isn’t failing to present challenges. Nations across the…
On 11th March, 2020, the World Health Organization officially announced Coronavirus (COVID-19) to have reached pandemic status. Though the direct effects of the disease pertain to people’s health and well-being,…
On January 14th, Google announced its plans of phasing-out third-party cookies within 2 years. Google has already started this process with their SameSite attribute update that rolls out on 4th…
As you may know, EU-based privacy regulation GDPR has been effective since May last year. Now, California’s own consumer privacy law, the CCPA, is also about to become effective from…
Q4, the final quarter of the year, is an interesting time for publishers and advertisers. The festive season drives higher purchase volumes, and being aware of these seasonal buying trends,…