As you may know, EU-based privacy regulation GDPR has been effective since May last year. Now, California’s own consumer privacy law, the CCPA, is also about to become effective from…
Q4, the final quarter of the year, is an interesting time for publishers and advertisers. The festive season drives higher purchase volumes, and being aware of these seasonal buying trends,…
Driving users to a website can be difficult. But keeping the users engaged and getting them to interact with a website is even more daunting. Publishers and bloggers constantly make…
Price floors let buyers in a programmatic auction know they won’t be able to buy an impression cheaper than at a certain price. So, if you set up a price…
Traditional advertising involved negotiation between publishers and advertisers where both the parties used to sit together and present their offers on the table. If the parties came to an agreement,…