Q4, the final quarter of the year, is an interesting time for publishers and advertisers. The festive season drives higher…
Driving users to a website can be difficult. But keeping the users engaged and getting them to interact with a…
Price floors let buyers in a programmatic auction know they won’t be able to buy an impression cheaper than at…
Traditional advertising involved negotiation between publishers and advertisers where both the parties used to sit together and present their offers…
There is no rulebook to answer which ad practices drive the maximum revenue. So, in order to test, publishers switch…