Studies show seeing slow ads is one of the reasons for users to install ad blockers. It has been reported by Google that fast ads are good for publishers’ revenue…

Suppose you have 5 ad units on a webpage and need to run auctions for each of them. Going by standard procedures, 5 bid requests will be generated for each…

For advertisers, purchasing ad impressions often works on a Cost Per Mille (CPM) model. Under this model, advertisers pay a fixed amount to purchase a thousand impressions. For instance, a…

We already have ads.txt to authenticate sellers of web-based ad inventory. But what about the app-based inventory? On March 13th, IAB released the final version of app-ads.txt for mobile apps…

Lately, ad tech has been focusing a lot on ad experience, including ongoing industry debates how to advertise without damaging user experience. Everyone knows that bad ad experiences leads to…