Amazon holds the third rank, after Google and Facebook, on the list of digital advertising platforms by market share. It is predicted to gain 9.7% of the US advertising market…

Cookie as a term has become ubiquitous ever since GDPR came into effect. But have you ever wondered what cookies are and what they do? Cookies are essentially pieces of…

A report released by Google in 2014 showed that 56% of internet ads were not seen by users. With this knowledge, advertisers became skeptical of buying inventory without asking a…

After the outstanding success of Prebid.js, a client-side header bidding wrapper, Prebid launched its server-side solution. With third-party cookies leaving the market, Prebid Server might just be the solution we…

DSP vs DMP has become a common search term for both the buy and sell-side. Gone are the days when advertisers could call publishers and a deal was created by…