Lately, ad tech has been focusing a lot on ad experience, including ongoing industry debates how to advertise without damaging…
There are plenty of metrics to calculate ad revenue. Even so, ad tech is always adding more to improve its…
Just as publishers were coming to grips with the aftermath of GDPR, a bigger threat to the existence of cookies…
Google has always strived to create ad platforms where sellers and buyers can do business without getting bogged down by…
Google recently made changes to Ad Manager for running unified auctions and switched to the first-price auction model. With unified…