TURTLEDOVE and SPARROW are two of the web browser APIs in Google’s Privacy Sandbox and aim to serve as alternatives for third-party cookies. Back in 2020, Google announced that it…
If you are receiving more than 5 million pageviews, the time is ripe for moving on to DoubleClick for Publishers (now Google Ad Manager). Most bloggers and online publishers understand…
As fast as the digital advertising industry is growing, it needs to be governed by certain standards so that the multitude of parties can work together in harmony. Interactive Advertising…
Leaderboard ads are one of the best-performing banner ads. In order to maximize their ad revenue, publishers are always on the lookout for ad layouts/sizes that will give them high…