Just as publishers were coming to grips with the aftermath of GDPR, a bigger threat to the existence of cookies…
Google has always strived to create ad platforms where sellers and buyers can do business without getting bogged down by…
Google recently made changes to Ad Manager for running unified auctions and switched to the first-price auction model. With unified…
The term ‘walled garden’ was first coined by John Malone, the founder of Tele-Communication Inc., later acquired by AT&T. It…
Digital advertising is not just about an advertiser placing an ad creative on a publisher’s website. It involves platforms on…