You notice a sudden ad revenue drop. It’s like users don’t even exist. Strange? Is it a bug? It could be. But another possibility is “shadow-traffic.” If you’re wondering about…
AdPushup has launched a new AMP component: AMPlify! In December 2020, AdPushup became an AMP-approved RTC (real-time config) vendor. This approval allowed us to help our publishers maximize their ad…
‘Ad tag’ as a term is used a lot in the ad tech industry. Usually, it is known to be the code involved in serving the ad creative. However, that’s…
Privacy continues to be a topic of discussion in the digital advertising landscape. Google has no option but to improve privacy and find alternatives to invasive ways of tracking. The…