The number of people using smartphones for searching content online has increased significantly in the past few years. According to CNBC, about 3.7 billion people (72.6%) will be accessing the…

User experience is one of the key aspects for a website to dominate the search engine result pages. Gone are the days when publishers could rank their webpages based on…

User data is probably web publishers’ greatest resource. When we think in terms of behavioural targeting, user data is indispensable. However, its collection is now more difficult than ever. Browsers…

IAB came up with Transparency and Consent Framework in March 2018. Its aim was to give businesses in the ad tech industry a standardized idea of the General Data Protection…