Suppose you have 5 ad units on a webpage and need to run auctions for each of them. Going by…
For advertisers, purchasing ad impressions often works on a Cost Per Mille (CPM) model. Under this model, advertisers pay a…
We already have ads.txt to authenticate sellers of web-based ad inventory. But what about the app-based inventory? On March 13th,…
Lately, ad tech has been focusing a lot on ad experience, including ongoing industry debates how to advertise without damaging…
There are plenty of metrics to calculate ad revenue. Even so, ad tech is always adding more to improve its…