DSP vs DMP has become a common search term for both the buy and sell-side. Gone are the days when advertisers could call publishers and a deal was created by…

Google Ad Manager is a complete platform to organize and deliver ads on web, mobile, and app inventory. It combines the resources from DoubleClick for Publishers (DFP) and DoubleClick Ad…

In the programmatic universe, technology is created as per the industry demand. This is the reason why waterfall setup was deprecated and header bidding was introduced. Eventually, we started competing…

Google is committed to improving search results for all internet users. Almost everyday, one or more algorithm updates are rolled out from the company’s end that normally have negligible impact…

We have already covered the benefits of video advertising and how it can help publishers in improving their website monetization strategy. But on the technical side, serving video ads wouldn’t…