In the last few months, ad tech has faced a lot of backlash regarding the methods used to collect user data for displaying ads. Meanwhile, tracking prevention is ramping up, with…
How do you think Google chooses the right buyer for your inventory based on type, ad size, and deal for the impressions? The answer is using line items. If you…
Customer data platforms (CDP) are a relatively new technology in the ad tech industry. They will now play an important role in helping publishers gain more insights about their consumers. …
As you probably know, following Safari’s and Mozilla’s lead, Chrome is also deprecating third-party cookies. Sure, it may take two years, but for publishers who rely on cookie-based tracking for…
By 2021, 80% of internet traffic will be represented by video, as predicted by Cisco. Likewise, ad tech video ad spend is predicted to reach US$37 billion in 2020 and…