Volume or Margin – what would be your pick as a publisher selling ad inventory? If you bank on volumes to meet your monthly ad revenue target, here’s an interesting…

For a long time, publishers had been oblivious of shadow blocklists and how they can temporarily terminate programmatic buying on your website.  Even now, it’s not a well-known term but…

Ad exchanges are marketplaces where ad impressions are sold and bought. And since the mechanism is programmatic, it spares both time and discrepancies in revenue generation. However, even automated products…

Back in 2016 when Google launched the AMP project, it had one goal – better mobile web experience for users. While it was fairly successful, it came with a few…