In the Internet marketing world, CTR (click through rate) matters a lot, not only for advertisers but also for the publishers. The main role of an advertiser is to create…

Google’s Core Web Vitals scores have put site speed and user experience to the forefront for all publishers. Ask any publisher why their page loads are slow and they will mention…

As fast as the digital advertising industry is growing, it needs to be governed by certain standards so that the multitude of parties can work together in harmony. Interactive Advertising…

If you are receiving more than 5 million pageviews, the time is ripe for moving on to DoubleClick for Publishers (now Google Ad Manager). Most bloggers and online publishers understand…