Pay Per Click advertising is a key component of online advertising. PPC marketing lets you place paid ads on search engines and social media. Your ads will pop up based…

Out of sight, not out of mind! Have you ever found yourself playing a game inside a game? Yes! We are talking about playable ads that pop up right after…

Digital and programmatic advertising models have enhanced website monetization capabilities for publishers. Today, publishers can leverage solutions such as header bidding, ad refresh, ad recover to earn higher revenue. But,…

Learn about Agency Trading Desks, their pros and cons, key features, and how ATDs work. Brands have grown independent of agencies and their managed services due to the emergence of…

In-app advertising, also referred to as mobile app advertising, is a giant leap by brands and publishers to generate maximum revenue. According to Statista, approximately $318 billion US dollars was…

Customer data platforms (CDP) are a relatively new technology in the ad tech industry. They will now play an important role in helping publishers gain more insights about their consumers. …

Google, in November 2021, launched a Publisher Provided Identifiers which publishers will share with Google’s programmatic demand for better targeting, customised ads, and better advertising experience. So unlike third-party…

Average Revenue Per Visitor (ARPV) is a one-for-all metric that has been successfully used by publishers to deal with dying third-party data, increasing ad blocks and to increase ad revenue.…

Improving ad relevance is crucial since it results in overall campaign improvement — better ad position, higher Quality Score, and lower cost-per-click. Ads that are relevant get 3x the user…

In the last few months, ad tech has faced a lot of backlash regarding the methods used to collect user data for displaying ads. Meanwhile, tracking prevention is ramping up, with…