In the last few months, ad tech has faced a lot of backlash regarding the methods used to collect user data for displaying ads. Meanwhile, tracking prevention is ramping up, with…
With publishers in the race to monetise their websites to generate higher revenue through ads, compromising with user experience, at times, becomes inevitable, resulting in users implementing ad blockers and…
With the phasing out of third party data just around the corner, it has led publishers and marketers to activate first party data (also called 1p data) to claim the…
Playable ads are the revolutionary ad formats that have taken the gaming world by storm. They are light, eye-catching and engaging with high conversion rates. Learn how they can boost…
Google is introducing new features to improve header bidding support. This can help publishers to manage the header bidding implementation. For publishers, header bidding is a quantum leap from Google’s…
Most of your users don’t care about why you need cookies; they have landed on your site to consume content and not delve into personal interaction by giving you their…
Before we begin explaining what video ad standards are, there’s one thing that you may find of interest. IAB released the Open Measurement SDK to create a common framework software…
As everyone has been raving about Google’s policy of banning third-party cookies, publishers are looking for cookieless options for data collection. But let’s begin from the beginning. What are the…
The main purpose of the gaming ad networks is to find ad spaces on the publishers’ sites or apps for advertisers or app/game developers. For most advertisers, mobile apps are…
A publisher’s website or app has the ability to leave a lasting impression on the user. The one thing that all the users from any background hate is the advertisements.…
