TURTLEDOVE and SPARROW are web browser APIs in the Privacy Sandbox and aim to enhance cosumer privacy while allowing advertisers to target users. TURTLEDOVE and SPARROW are two of the…
Leaderboard ads are one of the best-performing banner ads. In order to maximize their ad revenue, publishers are always on the lookout for ad layouts/sizes that will give them high…
Ever since Google announced that it is going to phase out third-party cookies which are already blocked by Apple’s Safari ITP and Mozilla’s Enhanced Tracking Prevention, the ad tech industry…
It is difficult to imagine programmatic marketing, behavioral targeting, and affiliate marketing in the ad tech ecosystem without web browser cookies. But, as the focus towards user privacy is increasing,…
Header bidding has picked up steam over the years. As per eMarketer, 72.9% of the 1000 most popular sites used header bidding in March 2019. Publishers globally enjoy the benefits…
Mobile-first design is key to publishers earning more than their competitors since the number of smartphone users in the world are constantly increasing. The number of people using smartphones for…
Core web vitals will now form the most important metrics through which Google will assess how a publisher’s website is performing. User experience is one of the key aspects for…
IAB came up with Transparency and Consent Framework in March 2018. Its aim was to give businesses in the ad tech industry a standardized idea of the General Data Protection…
Google is committed to improving search results for all internet users. Almost everyday, one or more algorithm updates are rolled out from the company’s end that normally have negligible impact…