Google is committed to improving search results for all internet users. Almost everyday, one or more algorithm updates are rolled out from the company’s end that normally have negligible impact…
Macros, as developers would know, are a small sequence of characters that expand into a big block of code. The character sequences or strings invoke a pre-defined code. While not…
Transparency issues in digital advertising aren’t entirely new. Big advertisers like Unilever have already made enough noise about the opacity around the dollar spent on digital advertising. While the advertisers…
We invited Rebecca Murray from CNN to talk about brand safety and how publishers can make sure that advertisers don’t mark their inventory as brand unsafe. Brand safety has now…
The California Attorney General recently passed the California Privacy Rights Act (CPRA). Here’s everything that publishers should know about it. The California Attorney General has recently introduced the California Privacy…
Volume or Margin – what would be your pick as a publisher selling ad inventory? If you bank on volumes to meet your monthly ad revenue target, here’s an interesting…
For a long time, publishers had been oblivious of shadow blocklists and how they can temporarily terminate programmatic buying on your website. Even now, it’s not a well-known term but…
Ad exchanges are marketplaces where ad impressions are sold and bought. And since the mechanism is programmatic, it spares both time and discrepancies in revenue generation. However, even automated products…
Google recently launched the Ads Transparency Spotlight extension that explicitly shows the information on ads displayed on any web page. When it comes to ads and their associated transparency, Google…