Google blocked 2.7 billion low quality ads in 2019. Low quality ads negatively impact publisher’s revenue. These can be irritating and drive users away from your site resulting in revenue…
Creating sports content may seem easy on paper, but rapidly covering sports events along with providing valuable content to users is a tough task. Add revenue optimization into the mix…
Ever since Google announced its plan of phasing out third-party cookies by 2022, the ad tech industry has joined hands to build alternate solutions that are more privacy-focussed and sustainable.…
Publishers with video ads enjoy the best average CTR out of all digital ad formats, approximated at 1.84%. Hence, video advertising has made a compelling case for itself in the…
Ad monetization is virtually redundant without receiving adequate traffic on your website. This is where building strategies for referral traffic can prove pivotal in earning revenue. Referral traffic opens up…
Past few months have been tough for digital publishers. Starting with the January slump, cookie demise, and now with Coronavirus outbreak, 2020 isn’t failing to present challenges. Nations across the…
We all can agree — ad ops personnel spend most of their time working on reports. For some individuals, generating and evaluating ad reports are a part of their daily…
As a publisher, you must already be familiar with some of the basic functionalities of Google Ad Manager- world’s most popular ad serving platform. By combining DoubleClick for Publishers (DFP)…
Video SSPs have become pivotal in increasing publisher revenue by streamlining the methods and processes for selling video ads. Dedicated exclusively to a publisher’s inventory, video SSPs help them in…