Contrary to popular opinion, keyword research is not dead. Instead, it will continue to thrive as long as people use search as a primary form of seeking information online. Approximately,…
Last year, Google rebranded DoubleClick for Publishers and DoubleClick Ad Exchange to streamline ad delivery and monetization into a single umbrella product. And now we have Google Ad Manager, a…
DFP passback tag calls out to multiple ad networks, if the primary ad network is unable to fill up for an available impression. Here’s how to create one. Publisher can…
In real-life auctions, the seller sets a starting bid on the item that is being auctioned. Given enough buyers, the winning bid is often higher than the true value of…
Bid caching was in the news recently because of unfair practices being employed by some of the major ad tech players. But what exactly is it? Bid caching is the…
Header bidding is the go-to monetization solution for most publishers with decent traffic on their sites. After the waterfall method, header bidding and its server-side version brought much-needed control and…
Advertisers are always looking for the best space to display their ads. Publishers fulfill these needs by selling their ad inventory through multiple channels including header bidding, programmatic guaranteed, private…
DFP allows publishers to run header bidding using Prebid.js. For the uninitiated, Prebid is an open-source header bidding wrapper and DFP is an ad server by Google that is now…
According to AMP dev blog, over 25 million websites around the world are using Google’s Accelerated Mobile Pages (AMP) to speed up their webpages on the mobile web. AMP drastically…