Publishers and ad ops professionals are always drowning in information. Behind all the reading and research, the motive is, “to make my ads work and bring me more money!” Lazy loading ads have been one of the common techniques employed to achieve this motive. Lazy loading ads are sometimes also known as Smart Loading or Just-in-Time Loading. And like many other ad tech hac … [Read more...]
How to Increase Your Ad Revenue With Programmatic Private Exchanges
PMPs? Ain’t that another ad tech buzzword for those giant media groups? No, thank you. Kindly get off my lawn. Okay, so the skeptics are out and rightly so: PMPs (private marketplace or programmatic private exchanges; I’ll use the terms interchangeably throughout the post — just a heads up) have a reputation to be difficult to set up and scale. Less advertisers vying for your … [Read more...]
7 Usability Tweaks to Increase Your Ad Conversions
Research by Eisenberg Holdings show that for every $92 businesses spend on attracting customers, a meager $1 is spent on converting them. Research also shows that ad blocking is increasing by around 41 percent annually and that 54 percent of users don’t click banner ads because they don’t trust them. This explains why many businesses struggle with profitability. Their con … [Read more...]
6 Experts Weigh in on How to Increase Ad CTR
Let's talk about the one word almost all online publishers live and die by: Clickthrough rate. They obsessively track it, optimize it, and there's no bigger cause of concern than a dip in this metric. Following the best practices of Google AdSense, there's only so much you can do to set up your ad layout for a higher CTR. Luckily, there are little knows tricks of the … [Read more...]
9 Ways to Increase the Clickthrough Rates of Your Banner Ads
Banner ads were first introduced some 20 years ago and have been an inseparable part of the web ever since. However, there has been a continued decline in banner clickthrough rates, which where around 78% in 1994 and have fallen to 0.1% now. This is largely due to the fact that banners were a novelty in the past and if anything, consumers love novelty and innovation. By now, … [Read more...]
16 SEO Experts Share Their Top Tips to Increase Traffic
SEO has changed radically in the last few years. Whether your blog, website or online business is small or large, you probably rely on website traffic for sales and revenue. Most site owners know that a key component of modern SEO is creating quality content, but that’s only one part of the whole equation. We spoke to 15 industry experts and asked them about the SEO s … [Read more...]
Publisher Updates: Ad Blocking, Improve Ad Visibility, Increase CPM, and More
Publisher Updates is a fortnightly series in which we publish a selection of handpicked posts and updates of specific interest to web publishers. If you've got a tip for us, drop us a line at blogtip@adpushup.com How the Top 50 Websites Combat Adblock In this post, PubNation does a detailed analysis of the steps that top publishers are taking to recover the revenue … [Read more...]
10 Tips to Increase Website Traffic from Organic Search
Let's start simple. Do you want to increase website traffic? BAM! Yes you do. The question was rhetorical. The tips below are field tested and have stood the test of time (and Google's algorithm updates). So let's do this. 1. Make your blog and website truly search engine optimized This is the first step that you should take to make your website more Google f … [Read more...]
10 Ways You Can Easily Increase Website Traffic
User traffic is the currency of the Internet. High page views directly translate to more lead generation, increased sales, and greater influence within your industry. So then, how do you increase website traffic? Well, one way is to by outright buying the traffic from ad networks, but that’s not a particularly smart or sustainable strategy. You’ll have to spend money for eac … [Read more...]
7 Proven Techniques To Increase Your Blog Subscribers
People who run blogs on the internet typically want either of three things: They want to share their thoughts with other people. They want to promote a certain business venture through content marketing. They want to use their blog as a direct income source through on site advertisements. It has been proven that all three of these interests are met much more … [Read more...]