Over 3.5 billion Google searches are made everyday and 35% of these are new search terms. No wonder that over 40% of advertiser revenue is captured only by search engine marketing. Given the immense pressure the website owners are under to rank well, SEO practitioners deal with a lot of factors affecting website ranking, everyday. Well, there are 200 of them. Good news, not … [Read more...]
19 Quick Tips For Publishers To Increase AdSense RPM
One of the key performance metrics publishers are often chasing is RPM. Here, the difficulty you as a publisher might feel is how fluctuating the RPM is. Someday, it might shoot sky high. And the other day, it might fall down to the ground. Prediction is not applicable here. That’s when most AdSense publishers end up asking, “How to increase AdSense RPM?” Although many of you … [Read more...]
Yield Management: A Starter Guide for Publishers | 2019 Edition
23 out of 25 resources on yield management which I read in the last 10 days had this one common statement ー publishers dream of performing effective yield management, but somehow they’re unable to. Why? Because yield management, particularly in ad tech, is considered a more complex technique than many other optimization methods out there. Sometimes it’s also called revenue ma … [Read more...]
Lazy Loading Ads: What, When, Where, Why & How (All Queries Answered)
Publishers and ad ops professionals are always drowning in information. Behind all the reading and research, the motive is, “to make my ads work and bring me more money!” Lazy loading ads have been one of the common techniques employed to achieve this motive. Lazy loading ads are sometimes also known as Smart Loading or Just-in-Time Loading. And like many other ad tech hac … [Read more...]
How to Increase Your Ad Revenue With Programmatic Private Exchanges
PMPs? Ain’t that another ad tech buzzword for those giant media groups? No, thank you. Kindly get off my lawn. Okay, so the skeptics are out and rightly so: PMPs (private marketplace or programmatic private exchanges; I’ll use the terms interchangeably throughout the post — just a heads up) have a reputation to be difficult to set up and scale. Less advertisers vying for your … [Read more...]