PMPs? Ain’t that another ad tech buzzword for those giant media groups? No, thank you. Kindly get off my lawn. Okay, so the skeptics are out and rightly so: PMPs (private marketplace or programmatic private exchanges; I’ll use the terms interchangeably throughout the post — just a heads up) have a reputation to be difficult to set up and scale. Less advertisers vying for your … [Read more...]
7 Usability Tweaks to Increase Your Ad Conversions
Research by Eisenberg Holdings show that for every $92 businesses spend on attracting customers, a meager $1 is spent on converting them. Research also shows that ad blocking is increasing by around 41 percent annually and that 54 percent of users don’t click banner ads because they don’t trust them. This explains why many businesses struggle with profitability. Their con … [Read more...]
6 Simple Things You Can Do to Increase Your Ad CTR
Let's talk about the one word almost all online publishers live and die by: Clickthrough rate. They obsessively track it, optimize it, and there's no bigger cause of concern than a dip in this metric. Following the best practices of Google AdSense, there's only so much you can do to set up your ad layout for a higher CTR. Luckily, there are little knows tricks of the … [Read more...]
9 Ways to Increase the Clickthrough Rates of Your Banner Ads
Banner ads were first introduced some 20 years ago and have been an inseparable part of the web ever since. However, there has been a continued decline in banner clickthrough rates, which where around 78% in 1994 and have fallen to 0.1% now. This is largely due to the fact that banners were a novelty in the past and if anything, consumers love novelty and innovation. By now, … [Read more...]
15 SEO Experts Share Their Top Tips to Increase Traffic
SEO has changed radically in the last few years. Whether your blog, website or online business is small or large, you probably rely on website traffic for sales and revenue. Most site owners know that a key component of modern SEO is creating quality content, but that’s only one part of the whole equation. We spoke to 15 industry experts and asked them about the SEO s … [Read more...]