Stay ahead of the game with the latest programmatic advertising trends for publishers in 2023. Discover the impact of third-party cookies apocalypse, mobile dominance, data monitoring tools, and more. In…
Ad tech witnessed massive evolution in the last decade. The outcome? We got programs capable of managing most of the operational tasks. This led to the rise of programmatic advertising,…
Are you tired of shifting through endless programmatic advertising platforms only to end up confused and frustrated? Do you want to make your next ad campaign a success without wasting…
Looking to maximize your programmatic video ad revenue? Check out these 10 tips on programmatic video advertising that can help you increase your earnings and improve your overall ad strategy.…
Look at the seven best Examples of Programmatic Advertising campaigns that deserve your attention. Programmatic advertising has become increasingly popular for businesses to reach their target audiences online. By leveraging…
Programmatic video is an important piece of the programmatic advertising puzzle and offers brands unprecedented access to video audiences. Here’s what you need to know about programmatic video. Programmatic video…
Publishers looking to increase their ad revenue should know about the differences between Real-Time Bidding and Programmatic Direct. If you are a marketer looking forward to running an online ad…
Do you know North America accounted for nearly three-quarters of the global programmatic spending, and programmatic ad spending in the United States stood at 167 billion U.S. dollars in 2021?…
