I can confidently say, publishers who are not using audience extension today, are probably leaving money on the table. Just like publishers experiment with N number of optimization techniques, advertisers are also seeking for ways to make more revenue. Audience extension is one of the methods where publishers empower advertisers (and themselves) to earn more. How? Let’s talk d … [Read more...]
Ad Fill Rate: 7 Questions Publishers Ask And Everything Else, Answered
I believe you’re here wondering “Does my question about ad fill rate gets answered here?” Well I hope so. But first, facts. 2 million ー that’s the number of websites where Google displays ads. 2 million ー that’s also the number of AdSense publishers out there (running those ads and making money). Meaning, you’ve got hell lot of competition. Doesn’t matter if you’re an … [Read more...]
Ad Optimization 2019: Checklist For A Publisher’s Q1 Strategy
Ad optimization may not be a let’s-try-something-new thought for publishers, but it sure is around the corner most of the times. Even after reading probably two hundred (or thousand) pieces of content on it, the quest for more insights never ends. Why? Because let’s admit, ad optimization is not something hard or fast. Likewise, nor is it a handbook of tips-n-tricks which wi … [Read more...]
Lazy Loading Ads: What, When, Where, Why & How (All Queries Answered)
Publishers and ad ops professionals are always drowning in information. Behind all the reading and research, the motive is, “to make my ads work and bring me more money!” Lazy loading ads have been one of the common techniques employed to achieve this motive. Lazy loading ads are sometimes also known as Smart Loading or Just-in-Time Loading. And like many other ad tech hac … [Read more...]
How Top Publishers Organize their Ad Stack
Not all buyers are created equal. For that matter, neither are your ad impressions. There’s more to selling your inventory than signing up with AdSense. Savvy publishers will often silo their inventory and sell it via multiple channels to get the best value for every available impression. You’ve got: Semi-automated programmatic deals: Programmatic preferred (no fill r … [Read more...]
How Publishers Can Fight Ad Block, Fraud, and Viewability Problems
Almost every digital media publication talks about how much money the advertisers and the industry lose to bot fraud. Everyone knows that marketers/advertisers only want to pay for viewable impressions (vCPM). Let's talk about the publishers for a change. Media sellers (aka publishers) are already losing massive chunks of revenue from ad blocking, both on … [Read more...]
Measuring and Increasing User Engagement for Large Web Publishers
This post has been written keeping in mind large web publishers but I'm confident that it will inspire and give testing ideas to everyone. Remember, in optimization of anything, there is no one commandment that rules all; only testing and implementation. It expands on the following topics: Using viewport[footnote]In web browsers, viewport is the user's visible area … [Read more...]
20 Useful Apps and Tools for AdSense Publishers
Google AdSense provides a simple and functional console to publishers for managing ads and viewing revenue data—but what if you could access this data even more conveniently on the move whenever you liked? This collection of mobile, desktop, and web apps will help you stay on top of your AdSesne account activity and make you a more efficient AdSense user. iPhone and Android … [Read more...]
5 Things Publishers Need to Know About Ad Blockers
If you happen to frequent this blog, you probably know that we've already covered ad blockers before in some detail here and here. But ad blocking tech is such a rapidly evolving landscape—with so many push and pull forces at play—that everything changes in a few months. So in this post, we're going to get you up to speed with some of the latest news and updates about ad b … [Read more...]
The Ultimate Guide to Monetization for Online Publishers [Always-Updated]
As display ad revenues shrink due to the rise of ad blockers and publishers try to keep their head above the water—there's a need for creating and growing alternate sources of revenue so that the negative impact caused by lost revenue is somewhat buffered by other channels. In this post, we’re going to list revenue sources you may not have yet thought about—starting with disp … [Read more...]