Not all buyers are created equal. For that matter, neither are your ad impressions. There’s more to selling your inventory than signing up with AdSense. Savvy publishers will often silo their inventory and sell it via multiple channels to get the best value for every available impression. You’ve got: Semi-automated programmatic deals: Programmatic preferred (no fill r … [Read more...]
How Publishers Can Fight Ad Block, Fraud, and Viewability Problems
Almost every digital media publication talks about how much money the advertisers and the industry lose to bot fraud. Everyone knows that marketers/advertisers only want to pay for viewable impressions (vCPM). Let's talk about the publishers for a change. Media sellers (aka publishers) are already losing massive chunks of revenue from ad blocking, both on … [Read more...]
Measuring and Increasing User Engagement for Large Web Publishers
This post has been written keeping in mind large web publishers but I'm confident that it will inspire and give testing ideas to everyone. Remember, in optimization of anything, there is no one commandment that rules all; only testing and implementation. It expands on the following topics: Using viewport[footnote]In web browsers, viewport is the user's visible area … [Read more...]
20 Useful Apps and Tools for AdSense Publishers
Google AdSense provides a simple and functional console to publishers for managing ads and viewing revenue data—but what if you could access this data even more conveniently on the move whenever you liked? This collection of mobile, desktop, and web apps will help you stay on top of your AdSesne account activity and make you a more efficient AdSense user. iPhone and Android … [Read more...]
5 Things Publishers Need to Know About Ad Blockers
If you happen to frequent this blog, you probably know that we've already covered ad blockers before in some detail here and here. But ad blocking tech is such a rapidly evolving landscape—with so many push and pull forces at play—that everything changes in a few months. So in this post, we're going to get you up to speed with some of the latest news and updates about ad b … [Read more...]