Whenever we talk about monetization, the first name that pops up in mind is Google AdSense. While there’s nothing wrong with that—it is, after all, the world’s largest ad network. However, to sit on the assumption that AdSense can’t be outdone by any ad network isn’t wise. The ad tech industry is highly disruptive. Therefore, it wouldn’t be a stretch to say that Google has co … [Read more...]
Better Ads Standards: Why it Should Matter to Publishers
Advertising is the internet’s currency. It is through ads that users can access valuable content, for free. However, with time, users are now starting to show their dissatisfaction about disruptive and intrusive ads. According to research, nearly 91% users find ads more intrusive today than 2-3 years ago. 79% users feel they are being tracked by retargeting ads. In addition, a … [Read more...]
Manage Ads.txt: Visually Manage Your Ads.txt Files
Managing the ads.txt file is a task publishers have to deal with every now and then—and doing it manually can be cumbersome. To help publishers, we’ve launched Manage Ads.txt, a free tool that simplifies the process of creating, updating, and managing the ads.txt file. Ads.txt is a standard created by the IAB to prevent fraudulent sale of ad inventory. Publishers publicly lis … [Read more...]
Pubvendors.json: Every Aspect Publishers Need to Know and Consider
Initially, GDPR created a lot of trouble for publishers. While users finally had control of their personal data, publishers felt they had very little control over third-party vendors and partners on how user data was processed. That’s when IAB introduced pubvendors.json in support of GDPR consent framework. Between publishers and vendors, exchange of audience is a big deal. H … [Read more...]
Audience Extension: Aren’t Publishers Monetizing Their Audience Yet?
I can confidently say, publishers who are not using audience extension today, are probably leaving money on the table. Just like publishers experiment with N number of optimization techniques, advertisers are also seeking for ways to make more revenue. Audience extension is one of the methods where publishers empower advertisers (and themselves) to earn more. How? Let’s talk d … [Read more...]