Publishers and ad ops professionals are always drowning in information. Behind all the reading and research, the motive is, “to make my ads work and bring me more money!” Lazy loading ads have been one of the common techniques employed to achieve this motive. Lazy loading ads are sometimes also known as Smart Loading or Just-in-Time Loading. And like many other ad tech hac … [Read more...]
How Top Publishers Organize their Ad Stack
Not all buyers are created equal. For that matter, neither are your ad impressions. There’s more to selling your inventory than signing up with AdSense. Savvy publishers will often silo their inventory and sell it via multiple channels to get the best value for every available impression. You’ve got: Semi-automated programmatic deals: Programmatic preferred (no fill r … [Read more...]
How Publishers Can Fight Ad Block, Fraud, and Viewability Problems
Almost every digital media publication talks about how much money the advertisers and the industry lose to bot fraud. Everyone knows that marketers/advertisers only want to pay for viewable impressions (vCPM). Let's talk about the publishers for a change. Media sellers (aka publishers) are already losing massive chunks of revenue from ad blocking, both on … [Read more...]
Measuring and Increasing User Engagement for Large Web Publishers
This post has been written keeping in mind large web publishers but I'm confident that it will inspire and give testing ideas to everyone. Remember, in optimization of anything, there is no one commandment that rules all; only testing and implementation. It expands on the following topics: Using viewport[footnote]In web browsers, viewport is the user's visible area … [Read more...]
20 Useful Apps and Tools for AdSense Publishers
Google AdSense provides a simple and functional console to publishers for managing ads and viewing revenue data—but what if you could access this data even more conveniently on the move whenever you liked? This collection of mobile, desktop, and web apps will help you stay on top of your AdSesne account activity and make you a more efficient AdSense user. iPhone and Android … [Read more...]
5 Things Publishers Need to Know About Ad Blockers
If you happen to frequent this blog, you probably know that we've already covered ad blockers before in some detail here and here. But ad blocking tech is such a rapidly evolving landscape—with so many push and pull forces at play—that everything changes in a few months. So in this post, we're going to get you up to speed with some of the latest news and updates about ad b … [Read more...]
The Ultimate Guide to Monetization for Online Publishers [Always-Updated]
As display ad revenues shrink due to the rise of ad blockers and publishers try to keep their head above the water—there's a need for creating and growing alternate sources of revenue so that the negative impact caused by lost revenue is somewhat buffered by other channels. In this post, we’re going to list revenue sources you may not have yet thought about—starting with disp … [Read more...]
10 Great Blogs That All Bloggers and Web Publishers Must Follow
We all want to do good work, but sometimes making the leap from what you want to do and actually doing it consists of a big jump in knowledge. For bloggers, this means getting proficient at everything from setting up the blog to configuring its design, to improving one's writing skills, to finally shipping the content to its intended audience. Each part of the process … [Read more...]
10 Most Common SEO Mistakes That Bloggers and Publishers Make [Infographic]
A steady stream of organic traffic is one of the best things that can happen to any blogger or web publisher — once established, it requires little or no ongoing effort on your part but you still get to reap all the benefits of additional visitors. However, getting there in the first place is the challenge. The internet is overloaded with content of all forms and types im … [Read more...]
Publishers Will Now Only Be Paid for Viewable Ads [Policy Update]
Google recently announced on its AdWords blog that the Google Display Network is going 100% viewable in the coming few months. This means that going forward, publishers will be paid only for the ads that are fully viewable by the user at the time of serving. Advertisers will be paying a 30 percent premium to use this new viewable ads model. Here's the update from their … [Read more...]