{"id":11102,"date":"2019-02-18T16:32:33","date_gmt":"2019-02-18T11:02:33","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=11102"},"modified":"2022-11-11T00:29:10","modified_gmt":"2022-11-10T18:59:10","slug":"audience-extension-publishers","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/audience-extension-publishers\/","title":{"rendered":"Audience Extension: Aren’t Publishers Monetizing Their Audience Yet?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Audience extension empowers publishers to monetize traffic. The working, use cases, audience extension in numbers, and everything else explained.<\/em><\/p>\n\n\n\n

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I can confidently say, publishers who are not using audience extension today, are probably leaving money on the table. Just like publishers experiment with N number of optimization techniques<\/a>, advertisers are also seeking ways to make more revenue. Audience extension is one of the methods where publishers empower advertisers (and themselves) to earn more. How? Let\u2019s talk data.<\/p>\n\n\n\n

25%<\/a> online buyers like behaviorally retargeted ads as the ads reminded them of what they were looking at previously. Retargeting is proven to boost the performance of display ads by up to 61%<\/a>. Nearly 75%<\/a> users know they\u2019re being retargeted across websites.<\/p>\n\n\n\n

Now, how would this data around retargeting make any difference to you as a publisher? Answer\u4e00audience extension. <\/p>\n\n\n\n

In this post, I will explain what audience extension is and how you, as a publisher, have been missing out on additional revenue by not using audience extension.<\/p>\n\n\n\n

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