{"id":13659,"date":"2025-04-01T14:08:39","date_gmt":"2025-04-01T08:38:39","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=13659"},"modified":"2025-07-16T17:19:13","modified_gmt":"2025-07-16T11:49:13","slug":"understanding-qcpm","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/understanding-qcpm\/","title":{"rendered":"Understanding qCPM: The Metric That\u2019s Driving Quality in Programmatic","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

For advertisers, purchasing ad impressions often works on a Cost Per Mille (CPM) model. Under this model, advertisers pay a fixed amount to purchase a thousand impressions. For instance, a website that covers personal technology might sell 2,50,000 leaderboard impressions at an $18 CPM\u2014for the advertiser, this brings the total ad spend to $4500. Clearly, the CPM model is focussed on quantity rather than quality. But why does it matter?<\/em><\/p>\n\n\n\n

The CPM model has been around for a while, but advertisers are now shifting their priorities from the quantity to the quality of impressions served. The CPM metric only gives advertisers information about the cost of serving a thousand impressions. It does not account for any other checks and balances, such as whether or not the inventory provides a brand-safe environment.<\/p>\n\n\n\n

Advertisers want more control over where and how their ads are being served, to fulfill this need, the buy-side is slowly moving over to a newer version of CPM, called the qCPM. Recently, the industry has also seen vCPM rising as an alternative to CPM<\/a>\u4e00 a metric that helps advertisers pay only for impressions that are counted as viewable.<\/p>\n\n\n\n

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