{"id":20975,"date":"2021-10-01T12:53:17","date_gmt":"2021-10-01T07:23:17","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=20975"},"modified":"2022-09-02T13:57:38","modified_gmt":"2022-09-02T08:27:38","slug":"gumgum-review-factsheet-overview-pros-and-cons","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/gumgum-review-factsheet-overview-pros-and-cons\/","title":{"rendered":"GumGum Review: Factsheet, Overview, Pros, and Cons","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/gumgum-review-factsheet-overview-pros-and-cons\/#GumGum_Review_Factsheet\" >GumGum Review Factsheet:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/gumgum-review-factsheet-overview-pros-and-cons\/#GumGum_Overview\" >GumGum Overview:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/gumgum-review-factsheet-overview-pros-and-cons\/#GumGum_Review_Key_Features\" >GumGum Review: Key Features<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/gumgum-review-factsheet-overview-pros-and-cons\/#%E2%80%8B%E2%80%8B1_Contextual_Intelligence\" >\u200b\u200b1. Contextual Intelligence:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/gumgum-review-factsheet-overview-pros-and-cons\/#2_Server-to-server\" >2. Server-to-server<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/gumgum-review-factsheet-overview-pros-and-cons\/#3_Header_bidding_Integration\" >3. Header bidding Integration&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/gumgum-review-factsheet-overview-pros-and-cons\/#4_Easy_to_implement\" >4. Easy to implement<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adpushup.com\/blog\/gumgum-review-factsheet-overview-pros-and-cons\/#5_Dedicated_Account_Manager\" >5. Dedicated Account Manager<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.adpushup.com\/blog\/gumgum-review-factsheet-overview-pros-and-cons\/#6_247_Support\" >6. 24\/7 Support&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.adpushup.com\/blog\/gumgum-review-factsheet-overview-pros-and-cons\/#GumGum_Review_Types_of_Ads\" >GumGum Review: Types of Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.adpushup.com\/blog\/gumgum-review-factsheet-overview-pros-and-cons\/#1_Display_ads\" >1. Display ads:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.adpushup.com\/blog\/gumgum-review-factsheet-overview-pros-and-cons\/#2_Video_Ads\" >2. Video Ads:&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.adpushup.com\/blog\/gumgum-review-factsheet-overview-pros-and-cons\/#3_Interactive_Ads\" >3. Interactive Ads:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.adpushup.com\/blog\/gumgum-review-factsheet-overview-pros-and-cons\/#4_Custom_ad_tech\" >4. Custom ad tech:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.adpushup.com\/blog\/gumgum-review-factsheet-overview-pros-and-cons\/#5_In-article_ads\" >5. In-article ads:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.adpushup.com\/blog\/gumgum-review-factsheet-overview-pros-and-cons\/#GumGum_Review_Advantages\" >GumGum Review: Advantages&nbsp;&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.adpushup.com\/blog\/gumgum-review-factsheet-overview-pros-and-cons\/#GumGum_Review_Disadvantages\" >GumGum Review: Disadvantages<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.adpushup.com\/blog\/gumgum-review-factsheet-overview-pros-and-cons\/#How_to_get_started_on_GumGum\" >How to get started on GumGum:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.adpushup.com\/blog\/gumgum-review-factsheet-overview-pros-and-cons\/#GumGum_Review_Conclusion\" >GumGum Review Conclusion:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.adpushup.com\/blog\/gumgum-review-factsheet-overview-pros-and-cons\/#AdPushup_vs_GumGum_review\" >AdPushup vs GumGum review:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.adpushup.com\/blog\/gumgum-review-factsheet-overview-pros-and-cons\/#Frequently_Asked_Questions\" >Frequently Asked Questions:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.adpushup.com\/blog\/gumgum-review-factsheet-overview-pros-and-cons\/#1_What_is_GumGum\" >1. What is GumGum?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.adpushup.com\/blog\/gumgum-review-factsheet-overview-pros-and-cons\/#2_Is_GumGum_a_DSP\" >2. Is GumGum a DSP?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.adpushup.com\/blog\/gumgum-review-factsheet-overview-pros-and-cons\/#3_Can_Publishers_use_GumGum_with_AdSense\" >3. Can Publishers use GumGum with AdSense?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-gumgum-review-factsheet\"><span class=\"ez-toc-section\" id=\"GumGum_Review_Factsheet\"><\/span><strong>GumGum Review Factsheet:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li><strong>Founded in<\/strong>: 2008<\/li><li><strong>Supported model<\/strong>: CPM&nbsp;<\/li><li><strong>Payment method<\/strong>: Paypal and Wire Transfer<\/li><li><strong>Minimum payment threshold<\/strong>: Minimum payout is $50.&nbsp;<\/li><li><strong>Payment duration<\/strong>: The payment duration is 60 days, which means if your account balance reaches $50 at the end of December then you will get paid in February last.<\/li><li><strong>Supported language<\/strong>: English&nbsp;<\/li><li><strong>Reporting<\/strong>: GumGum\u2019s publisher dashboard is easy to use and has basic reporting features.&nbsp;<\/li><li><strong>Number of publishers<\/strong>: GumGum Advertising has integrations with more than 2,000 premium publishers.<\/li><li><strong>Website<\/strong>: https:\/\/gumgum.com\/<\/li><li><strong>Employee count<\/strong>: 300<\/li><\/ul>\n\n\n\n<h2 id=\"h-gumgum-overview\"><span class=\"ez-toc-section\" id=\"GumGum_Overview\"><\/span><strong>GumGum Overview:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>GumGum is an ad tech company specializing in contextual intelligence. The company leverages on their machine learning expertise for extracting value from digital content.&nbsp;<\/p>\n\n\n\n<p>GumGum offers a full suite of future-proof ad tech solutions to advertisers. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Verity\u2122, GumGum\u2019s contextual advertising engine, comprehends the meaning of text, images and videos, allowing marketers to precisely place ads where people are most engaged.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>GumGum\u2019s advertising solution delivers accuracy, performance, and industry leading efficiency. It also combines brand safety intelligence and contextual targeting with high-impact ad formats.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Essentially, GumGum is a leader of in-image advertising. Through their state-of-the-art in-image advertising, the company helps the publishers benefit from their creative images and generate higher revenues.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>GumGum is a CPM ad network. Publishers are paid for each view. Hence, traffic to pages with images are counted.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-gumgum-review-key-features\"><span class=\"ez-toc-section\" id=\"GumGum_Review_Key_Features\"><\/span><strong>GumGum Review: Key Features<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here\u2019s some of the best features of GumGum ad network:<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"%E2%80%8B%E2%80%8B1_Contextual_Intelligence\"><\/span>\u200b\u200b1. Contextual Intelligence:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>GuuGum helps publishers drive more revenue through their sophisticated contextual engine, called Verity. Verity is a machine learning platform that understands text, images, videos, and helps publishers customize their content for niche audiences.&nbsp;<\/p>\n\n\n\n<p>Publishers can curate content packages, ensure brand safety, automates tagging, and preserve inventory using this tool.&nbsp;<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"2_Server-to-server\"><\/span>2. Server-to-server<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Publishers can connect directly to GumGum\u2019s unique, premium demand for custom and display inventory, through OpenRTB, Prebid S2S, or Amazon TAM\/UAM.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"3_Header_bidding_Integration\"><\/span>3. Header bidding Integration&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.adpushup.com\/blog\/how-to-find-the-right-header-bidding-partner\/\">Header bidding<\/a> integration is available via Index Exchange or PreBid adapters.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"4_Easy_to_implement\"><\/span>4. Easy to implement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Get clear, easy to use instructions directly from our solutions engineering team.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"5_Dedicated_Account_Manager\"><\/span>5. Dedicated Account Manager<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Publishers on GumGum get to partner with exclusive account managers and experts who help them build new strategies, understand key trends, and boost revenue.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"6_247_Support\"><\/span>6. 24\/7 Support&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>GumGum is known for their 24\/7 customer service. Their team works in three different continents, so they\u2019re always available to address customer queries.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"font-size:21px\"><strong>Also Read:&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fbecef;font-size:21px\">1. <a href=\"https:\/\/www.adpushup.com\/blog\/sovrn-review-factsheet-overview-pros-and-cons\/\"><strong>Sovrn Review: Factsheet, Overview, Pros and Cons<\/strong><\/a><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fbecef;font-size:21px\">2. <a href=\"https:\/\/www.adpushup.com\/blog\/popcash-review-factsheet-overview-payment-pros-and-cons\/\"><strong>Popcash Review: Factsheet, Overview, Payment, Pros, and Cons<\/strong><\/a><\/p>\n\n\n\n<h2 id=\"h-gumgum-review-types-of-ads\"><span class=\"ez-toc-section\" id=\"GumGum_Review_Types_of_Ads\"><\/span><strong>GumGum Review: Types of Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"1_Display_ads\"><\/span>1. Display ads:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>GumGum\u2019s <a href=\"https:\/\/www.adpushup.com\/blog\/native-ads-vs-display-ads\/\">display ad<\/a> solutions offer a combination of engaging, conversion-focused, and high impact formats that align with your brand&#8217;s goals. Here\u2019s some of the GumGum\u2019s most popular display ad formats:<\/p>\n\n\n\n<ul><li>In-screen expandable<\/li><li>In-image canvas<\/li><li>In-image expandable&nbsp;<\/li><li>In-screen frame<\/li><li>In-screen expandable corner&nbsp;<\/li><li>GumGum display&nbsp;<\/li><li>GumGum standard&nbsp;<\/li><\/ul>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"2_Video_Ads\"><\/span>2. Video Ads:&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>GumGum offers highly visible and engaging out-stream videos including:<\/p>\n\n\n\n<ul><li>In-screen expandable video<\/li><li>In-image canvas video&nbsp;<\/li><\/ul>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"3_Interactive_Ads\"><\/span>3. Interactive Ads:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>GumGum ad units are interactive functions to any of our core units when looking to achieve additional engagement:<\/p>\n\n\n\n<ul><li>Scroll<\/li><li>Scratch<\/li><li>Flick\/Click through&nbsp;<\/li><li>Swipe&nbsp;<\/li><li>360 Video or Image&nbsp;<\/li><li>Map Functionality&nbsp;<\/li><li>Countdown<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"4_Custom_ad_tech\"><\/span>4. Custom ad tech:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Publishers can also leverage GumGum&#8217;s intelligent technology to create <a href=\"https:\/\/www.adpushup.com\/blog\/15-demand-partners-for-optimizing-your-header-bidding-campaign\/\">ad campaigns <\/a>that are engaging, interactive, and memorable:<\/p>\n\n\n\n<ul><li>Image recognition&nbsp;<\/li><li>Colour recognition&nbsp;<\/li><\/ul>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"5_In-article_ads\"><\/span>5. In-article ads:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>GumGum supports multi-frame in-article ads that drive user views within contextually relevant content through:<\/p>\n\n\n\n<ul><li>In-article shoppable ads<\/li><li>In-article video ads<\/li><\/ul>\n\n\n\n<h2 id=\"h-gumgum-review-advantages\"><span class=\"ez-toc-section\" id=\"GumGum_Review_Advantages\"><\/span><strong>GumGum Review: Advantages&nbsp;&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>GumGum offers following advantages to the publishers :<\/p>\n\n\n\n<ul><li>GumGum has the global reach of 550 million and 200B+ impressions<\/li><li>GumGum ads don\u2019t load until content comes into view. This ensures an excellent viewability rate.&nbsp;<\/li><li>Viewers spend 2X more time viewing GumGum ads as compared to the standard display ads.<\/li><li>GumGum ads are compatible with Google Adsense, which means, publishers can use both these ad networks on the same webpage.<\/li><li>GumGum ads are only displayed when there are images on that page. Since these ads are displayed within the image, they don\u2019t take up much area of your site.&nbsp;<\/li><li>Best part about GumGum is that ads are not intrusive, and they don\u2019t disrupt user experience.&nbsp;<\/li><\/ul>\n\n\n\n<p style=\"font-size:21px\"><strong>Also Read:<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fdf0f3;font-size:21px\"><a href=\"https:\/\/www.adpushup.com\/blog\/adsterra-review-factsheet-overview-payment-pros-and-cons\/\"><strong>Adsterra Review: Factsheet, Overview, Payment, Pros, and Cons<\/strong><\/a><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fdf0f3;font-size:21px\"><a href=\"https:\/\/www.adpushup.com\/blog\/taboola-review-factsheet-features-pros-and-cons\/\"><strong>Taboola Review: Factsheet, Features, Pros, and Cons<\/strong><\/a><\/p>\n\n\n\n<h2 id=\"h-gumgum-review-disadvantages\"><span class=\"ez-toc-section\" id=\"GumGum_Review_Disadvantages\"><\/span><strong>GumGum Review: Disadvantages<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>GumGum is a promising advertising network, but it has few drawbacks as well:&nbsp;<\/p>\n\n\n\n<ul><li>GumGum offers only <a href=\"https:\/\/www.adpushup.com\/blog\/cpm-ad-networks\/\">CPM<\/a>. There is no CPC, which means publishers need very good traffic to be successful.<\/li><li>Their primary focus is on USA traffic. Hence, if you have traffic from countries other than the USA, they might not work well.<\/li><li>GumGum ads support pages with images. Hence, the traffic should be on your pages with images (not the overall traffic).<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"font-size:21px\"><strong>Also Read:<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fdedf1;font-size:21px\">1. <a href=\"https:\/\/www.adpushup.com\/blog\/outbrain-review-factsheet-solutions-pros-and-cons\/\"><strong>Outbrain Review: Factsheet, Solutions, Pros, and Cons<\/strong><\/a><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fdedf1;font-size:21px\">2. <a href=\"https:\/\/www.adpushup.com\/blog\/infolinks-review-factsheet-overview-pros-and-cons\/\"><strong>Infolinks Review: Factsheet, Overview, Pros, and Cons<\/strong><\/a><\/p>\n\n\n\n<h2 id=\"h-how-to-get-started-on-gumgum\"><span class=\"ez-toc-section\" id=\"How_to_get_started_on_GumGum\"><\/span><strong>How to get started on GumGum:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The signup and approval process is easy on GumGum. Advertisers and publishers can apply by signing up on their website and seeking approval. GumGum also approved small websites with fewer content and few images earlier.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"font-size:21px\"><strong>Also Read:&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ffebf0;font-size:21px\">1. <a href=\"https:\/\/www.adpushup.com\/blog\/admaven-review-factsheet-overview-pros-and-cons\/\"><strong>AdMaven Review: Factsheet, Overview, Pros, and Cons<\/strong><\/a><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ffebf0;font-size:21px\">2. <a href=\"https:\/\/www.adpushup.com\/blog\/smartyads-review-factsheet-overview-pros-and-cons\/\"><strong>SmartyAds Review: Factsheet, Overview, Pros, and Cons<\/strong><\/a><\/p>\n\n\n\n<h2 id=\"h-gumgum-review-conclusion\"><span class=\"ez-toc-section\" id=\"GumGum_Review_Conclusion\"><\/span><strong>GumGum Review Conclusion:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>GumGum is a powerful advertising network. However, it\u2019s not suitable for all publishers. It will be suitable for sites that have image-dominated websites and also have a significant amount of traffic from the USA. In all other cases it is not worth using it.<\/p>\n\n\n\n<h2 id=\"h-adpushup-vs-gumgum-review\"><span class=\"ez-toc-section\" id=\"AdPushup_vs_GumGum_review\"><\/span><strong>AdPushup vs GumGum review:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>AdPushup is a full-stack ad revenue optimization platform for publishers. The features include ad layout optimization, header bidding implementation, automated A\/B testing, and adblock recovery.<\/p>\n\n\n\n<p>The ad ops team at AdPushup takes care of all the heavy lifting of tasks related to operations and inventory management. Additionally, they have demand-partnership with top-tier ad networks and exchanges such as Google AdX, AppNexus, Rubicon, and OpenX, among others.<\/p>\n\n\n\n<p>AdPushup is a Google Certified Publishing Partner and trusted by 300+ publishers including CNET, Deccan Chronicle, NDTV, and more.<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter is-style-stripes\"><table><tbody><tr><td><strong>Features<\/strong><\/td><td><strong>AdPushup<\/strong><\/td><td><strong>GumGum<\/strong><\/td><\/tr><tr><td>Google Certified Publishing Partner<\/td><td>\u2714\ufe0f<\/td><td>\u274c<\/td><\/tr><tr><td>A\/B testing for all ad types (not just in-line images)<\/td><td>\u2714\ufe0f<\/td><td>\u274c<\/td><\/tr><tr><td>AdBlock Monetization (Pro-user &amp; ad reinsertion technology)<\/td><td>\u2714\ufe0f<\/td><td>\u274c<\/td><\/tr><tr><td>Automated Layout Optimization With ML<\/td><td>\u2714\ufe0f<\/td><td>\u274c<\/td><\/tr><tr><td>Advanced Solutions (control over HB auctions, bid caching, unified bidding module)<\/td><td>\u2714\ufe0f<\/td><td>\u274c<\/td><\/tr><tr><td>Adrefresh Solution<\/td><td>\u2714\ufe0f<\/td><td>\u274c<\/td><\/tr><tr><td>Advanced Unified Reporting (9 dimensions and 8 filters)<\/td><td>\u2714\ufe0f<\/td><td>\u274c<\/td><\/tr><tr><td>Video ads<\/td><td>\u2714\ufe0f<\/td><td>\u2714\ufe0f<\/td><\/tr><\/tbody><\/table><figcaption>AdPushup vs GumGum review<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fff9e7;font-size:17px\">* The review was done in October 2021, on the basis of information available on AdPushup and GumGum&#8217;s official website. If there are irregularities, get in touch with the author. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>On an average, AdPushup offers a 40% revenue uplift for their publishing partners. Simply put, Adpushup assures Managed Demand, Adblock Recovery, and Greater Revenue.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/hubs.ly\/H0Jt_JZ0\">Get on a call<\/a> with AdPushup to understand the potential of your inventory.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"font-size:21px\"><strong>Also Read:<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fef0f3;font-size:21px\">1. <a href=\"https:\/\/www.adpushup.com\/blog\/media-net-review-pros-and-cons\/\"><strong>Media.net Review: Factsheet, Overview, Pros and Cons<\/strong><\/a><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fef0f3;font-size:21px\">2. <a href=\"https:\/\/www.adpushup.com\/blog\/revcontent-review-factsheet-features-pros-and-cons\/\"><strong>Revcontent Review: Factsheet, Features, Pros, and Cons<\/strong><\/a><\/p>\n\n\n\n<h2 id=\"h-frequently-asked-questions\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span><strong>Frequently Asked Questions:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"1_What_is_GumGum\"><\/span>1. What is GumGum?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>GumGum is an in-image ad network. It\u2019s contextual advertising engine comprehends the meaning of text, images and videos, allowing marketers to precisely place ads where people are most engaged.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"2_Is_GumGum_a_DSP\"><\/span>2. Is GumGum a DSP?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Yes, GumGum is a leading Demand Side Platform (DSP) in advertising technology.&nbsp;<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"3_Can_Publishers_use_GumGum_with_AdSense\"><\/span>3. Can Publishers use GumGum with AdSense?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>GumGum ads are compatible with Google Adsense, which means, publishers can use both these ad networks on the same webpage.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>GumGum Review Factsheet: Founded in: 2008 Supported model: CPM&nbsp; Payment method: Paypal and Wire Transfer Minimum payment threshold: Minimum payout is $50.&nbsp; Payment duration: The payment duration is 60 days, which means if your account balance reaches $50 at the end of December then you will get paid in February last. Supported language: English&nbsp; Reporting:<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":20976,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[7080],"tags":[6472],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GumGum Review: Factsheet, Overview, Pros, and Cons | Adpushup<\/title>\n<meta name=\"description\" content=\"GumGum review: It offers contextual image advertising that allow marketers to precisely place ads where people are most engaged.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/gumgum-review-factsheet-overview-pros-and-cons\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"GumGum Review: Factsheet, Overview, Pros, and Cons | Adpushup\" \/>\n<meta name=\"twitter:description\" content=\"GumGum review: It offers contextual image advertising that allow marketers to precisely place ads where people are most engaged.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/10\/83262790-95AD-4024-90B9-9FFABCF8E6E4.jpeg\" \/>\n<meta name=\"twitter:creator\" content=\"@adpushup\" \/>\n<meta name=\"twitter:site\" content=\"@adpushup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shubham Grover\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\",\"name\":\"AdPushup\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/adpushup\/\",\"https:\/\/www.facebook.com\/AdPushup\/\",\"https:\/\/twitter.com\/adpushup\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"width\":3294,\"height\":893,\"caption\":\"AdPushup\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"name\":\"AdPushup Blog\",\"description\":\"A\/B Testing, Monetization &amp; 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