{"id":21094,"date":"2021-11-02T10:57:00","date_gmt":"2021-11-02T05:27:00","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=21094"},"modified":"2022-09-02T16:30:40","modified_gmt":"2022-09-02T11:00:40","slug":"uponit-review-blockthrough-factsheet-overview-pros-and-cons","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/","title":{"rendered":"PageFair Review (Blockthrough): Factsheet, Overview, Pros, and Cons","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#Uponit_Review_Factsheet\" >Uponit Review Factsheet:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#Uponit_Review_Overview\" >Uponit Review Overview:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#Uponit_Review_Key_Features\" >Uponit Review: Key Features<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#%E2%80%8B%E2%80%8B1_Recover_ad_block_revenue\" >\u200b\u200b1. Recover ad block revenue:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#Uponit_Review_Advantages\" >Uponit Review: Advantages&nbsp;&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#Uponit_Review_Disadvantages\" >Uponit Review: Disadvantages<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#How_to_get_started_on_Uponit\" >How to get started on Uponit:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#Uponit_Review_Conclusion\" >Uponit Review Conclusion:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#AdPushup_vs_Uponit_review\" >AdPushup vs Uponit review:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#Frequently_Asked_Questions\" >Frequently Asked Questions:<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-uponit-review-factsheet\"><span class=\"ez-toc-section\" id=\"Uponit_Review_Factsheet\"><\/span><strong>Uponit Review Factsheet:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>Founded in: 2015<\/li><li>Supported model: CPM&nbsp;<\/li><li>Payment method: Paypal and Wire Transfer<\/li><li>Supported language: English&nbsp;<\/li><li>Reporting: Uponit\u2019s publisher dashboard is easy to use and has basic reporting features.&nbsp;<\/li><li>Specialties: Bypassing Adblock, Technology, Adtech Cyber, and Ad recovery<\/li><li>Website: https:\/\/blockthrough.com\/<\/li><li>Employee count: 10-25<\/li><\/ul>\n\n\n\n<h2 id=\"h-uponit-review-overview\"><span class=\"ez-toc-section\" id=\"Uponit_Review_Overview\"><\/span><strong>Uponit Review Overview:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Uponit (n0w blockthrough) is a sophisticated ad recovery platform today. This ad tech platform is designed to protect publishers&#8217;\u200b <a href=\"https:\/\/www.adpushup.com\/blog\/history-of-online-advertising-infographic\/\">online ad<\/a> business by restoring their blocked ad inventory.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Using machine learning technologies, blockthrough helps publishers analyse and restore their blocked ad inventory and also communicate with their ad blocking audience.&nbsp;<\/p>\n\n\n\n<p>Ad Blocking, triggered by users who find ads heavy, irrelevant, intrusive, or simply unsafe puts online publishers at great financial loss.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Blockthrough understands the dilemma of both publishers and internet users. \u200bIt balances between users\u2019 right to seamless browsing experience and publishers\u2019 right to monetize their online business.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Uponit\u2019s <a href=\"https:\/\/www.adpushup.com\/blog\/adpushup-insider-recovering-ad-revenue-with-adblock-recovery\/\">ad recovery<\/a> solution ensures fair play between publishers and website users by removing outside interference and providing non-intrusive and interactive ad delivery experience.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-uponit-review-key-features\"><span class=\"ez-toc-section\" id=\"Uponit_Review_Key_Features\"><\/span><strong>Uponit Review: Key Features<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here\u2019s some of the best features of Uponit ad network:<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"%E2%80%8B%E2%80%8B1_Recover_ad_block_revenue\"><\/span>\u200b\u200b1. Recover ad block revenue:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Most sites have adblock rates of 10-40%. This means, publishers and website owners are leaving significant money on the table. Blockthrough helps publishers recover revenue through their blocked inventory. Furthermore, there\u2019s no upfront costs or setup fee for this.&nbsp;<\/p>\n\n\n\n<h4>2. Deliver better ad experiences:<\/h4>\n\n\n\n<p>Blockthrough ensures delivery of better ad experiences. For example, ads are only served to opted-in users, and users always have an option to opt out of ads at any time.&nbsp;<\/p>\n\n\n\n<h4>3. All ads comply with acceptable&nbsp; ads standards&nbsp;&nbsp;&nbsp;<\/h4>\n\n\n\n<p>Whether that be ad placement, size, or distinction, blockthrough takes care of all compliance requirements of both <a href=\"https:\/\/acceptableads.com\/standard\/\">acceptable ads<\/a> and <a href=\"https:\/\/www.betterads.org\/standards\/\">better ads<\/a>. This ensures that ads do not disrupt the natural reading flow or user experience.&nbsp;<\/p>\n\n\n\n<h4>4. Minimal dev work required:&nbsp;<\/h4>\n\n\n\n<p>Getting started is easy on blockthrough. The platform requires minimal dev work, which means you don\u2019t need to have technical experience. Furthermore, you can always bank on blockthrough\u2019s clear, easy to use instructions provided by their technical team.<\/p>\n\n\n\n<h4>5. Ad Recovery calculator:&nbsp;<\/h4>\n\n\n\n<p>With blockthrough, you can find out exactly how much revenue your website is losing to ad blocking. Most publishers have an ad blocking rate of&nbsp; 10-40%, depending on industry vertical,&nbsp; traffic geo, ad density, and other factors.&nbsp;<\/p>\n\n\n\n<h4>6. AdBlock Analytics&nbsp;<\/h4>\n\n\n\n<p id=\"h-blockthrough-also-offers-a-robust-adblock-analytics-platform-for-publishers-where-they-can-accurately-measure-the-adblock-rate-quantify-their-revenue-recovery-opportunity-and-initiate-the-set-up-for-adblock-recovery\">Blockthrough also offers a robust adblock analytics platform for publishers where they can accurately measure the adblock rate, quantify their <a href=\"https:\/\/www.adpushup.com\/blog\/adpushup-insider-recovering-ad-revenue-with-adblock-recovery\/\">revenue recovery<\/a> opportunity, and initiate the set up for adblock recovery.&nbsp;<\/p>\n\n\n\n<h4>7. Dedicated Account Manager<\/h4>\n\n\n\n<p>Publishers on Uponit get to partner with exclusive account managers and experts who help them build new strategies, understand key trends, and <a href=\"https:\/\/www.adpushup.com\/blog\/how-amp-ads-are-boosting-publisher-revenue\/\">boost revenue<\/a>.<\/p>\n\n\n\n<h4>8. 24\/7 Support&nbsp;<\/h4>\n\n\n\n<p>Uponit is known for their 24\/7 customer service. Their team works in three different continents, so they\u2019re always available to address customer queries.<\/p>\n\n\n\n<p style=\"font-size:21px\"><strong>Also Read:&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fff0f4;font-size:21px\">1. <a href=\"https:\/\/www.adpushup.com\/blog\/sovrn-review-factsheet-overview-pros-and-cons\/\"><strong>Sovrn Review: Factsheet, Overview, Pros and Cons<\/strong><\/a><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fff0f4;font-size:21px\">2. <a href=\"https:\/\/www.adpushup.com\/blog\/popcash-review-factsheet-overview-payment-pros-and-cons\/\"><strong>Popcash Review: Factsheet, Overview, Payment, Pros, and Cons<\/strong><\/a><\/p>\n\n\n\n<h2 id=\"h-uponit-review-advantages\"><span class=\"ez-toc-section\" id=\"Uponit_Review_Advantages\"><\/span><strong>Uponit Review: Advantages&nbsp;&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Uponit offers following advantages to the publishers :<\/p>\n\n\n\n<ul><li>Blockthrough&nbsp; adheres to the Acceptable Ads standard, ensuring the ads are user-friendly and non-obstructive.<\/li><li>Since blockthrough complies with <em>Acceptable Ads<\/em> guidelines for ad serving, there is no UX impact from the ads being served.<\/li><li>Uponit ads don\u2019t load until content comes into view. This ensures an excellent viewability rate.&nbsp;<\/li><li>Website users have the last say on whether they want to view ads or not. This ensures publishers are not showing ads to anyone on your website.<\/li><\/ul>\n\n\n\n<p style=\"font-size:21px\"><strong>Also Read:<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ffeff3;font-size:21px\"><a href=\"https:\/\/www.adpushup.com\/blog\/adsterra-review-factsheet-overview-payment-pros-and-cons\/\"><strong>Adsterra Review: Factsheet, Overview, Payment, Pros, and Cons<\/strong><\/a><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ffeff3;font-size:21px\"><a href=\"https:\/\/www.adpushup.com\/blog\/taboola-review-factsheet-features-pros-and-cons\/\"><strong>Taboola Review: Factsheet, Features, Pros, and Cons<\/strong><\/a><\/p>\n\n\n\n<h2 id=\"h-uponit-review-disadvantages\"><span class=\"ez-toc-section\" id=\"Uponit_Review_Disadvantages\"><\/span><strong>Uponit Review: Disadvantages<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Uponit is a promising ad recovery platform, but it has few drawbacks as well:&nbsp;<\/p>\n\n\n\n<ul><li>Uponit ads are not compatible with Google Adsense, which means, publishers cannot use both these ad networks on the same webpage.<\/li><li>Their primary focus is on the adblocked traffic. Hence, it is not for publishers who do not have significant ad blocked traffic and want to simply bank on regular traffic.<\/li><\/ul>\n\n\n\n<p style=\"font-size:21px\"><strong>Also Read:<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f8f0f2;font-size:21px\">1. <a href=\"https:\/\/www.adpushup.com\/blog\/outbrain-review-factsheet-solutions-pros-and-cons\/\"><strong>Outbrain Review: Factsheet, Solutions, Pros, and Cons<\/strong><\/a><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f8f0f2;font-size:21px\">2. <a href=\"https:\/\/www.adpushup.com\/blog\/infolinks-review-factsheet-overview-pros-and-cons\/\"><strong>Infolinks Review: Factsheet, Overview, Pros, and Cons<\/strong><\/a><\/p>\n\n\n\n<h2 id=\"h-how-to-get-started-on-uponit\"><span class=\"ez-toc-section\" id=\"How_to_get_started_on_Uponit\"><\/span><strong>How to get started on Uponit:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The signup and approval process is easy on Uponit. Publishers can apply by signing up on their website and seeking approval. Uponit also approved small websites with fewer content and adblocked traffic.<\/p>\n\n\n\n<p style=\"font-size:21px\"><strong>Also Read:&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fff8fa;font-size:21px\">1. <a href=\"https:\/\/www.adpushup.com\/blog\/admaven-review-factsheet-overview-pros-and-cons\/\"><strong>AdMaven Review: Factsheet, Overview, Pros, and Cons<\/strong><\/a><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fff8fa;font-size:21px\">2. <a href=\"https:\/\/www.adpushup.com\/blog\/smartyads-review-factsheet-overview-pros-and-cons\/\"><strong>SmartyAds Review: Factsheet, Overview, Pros, and Cons<\/strong><\/a><\/p>\n\n\n\n<h2 id=\"h-uponit-review-conclusion\"><span class=\"ez-toc-section\" id=\"Uponit_Review_Conclusion\"><\/span><strong>Uponit Review Conclusion:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Uponit is a powerful advertising network. However, it\u2019s not suitable for all publishers. It will be suitable for sites that have a significant amount of adblocked traffic. In all other cases it is not worth using it.<\/p>\n\n\n\n<h2 id=\"h-adpushup-vs-uponit-review\"><span class=\"ez-toc-section\" id=\"AdPushup_vs_Uponit_review\"><\/span><strong>AdPushup vs Uponit review:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>AdPushup is a full-stack ad revenue optimization platform for publishers. The features include ad layout optimization, header bidding implementation, automated A\/B testing, and adblock recovery.<\/p>\n\n\n\n<p>The ad ops team at AdPushup takes care of all the heavy lifting of tasks related to operations and inventory management. Additionally, they have demand-partnership with top-tier ad networks and exchanges such as Google AdX, AppNexus, Rubicon, and OpenX, among others.<\/p>\n\n\n\n<p>AdPushup is a Google Certified Publishing Partner and trusted by 300+ publishers including CNET, Deccan Chronicle, NDTV, and more.<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter is-style-stripes\"><table><tbody><tr><td><strong>Features<\/strong><\/td><td><strong>AdPushup<\/strong><\/td><td><strong>Uponit<\/strong><\/td><\/tr><tr><td>Google Certified Publishing Partner<\/td><td>\u2714\ufe0f<\/td><td>\u274c<\/td><\/tr><tr><td>A\/B testing for all ad types (not just in-line images)<\/td><td>\u2714\ufe0f<\/td><td>\u274c<\/td><\/tr><tr><td>AdBlock Monetization (Pro-user &amp; ad reinsertion technology)<\/td><td>\u2714\ufe0f<\/td><td>\u2714\ufe0f<\/td><\/tr><tr><td>Automated Layout Optimization With ML<\/td><td>\u2714\ufe0f<\/td><td>\u274c<\/td><\/tr><tr><td>Advanced Solutions (control over HB auctions, bid caching, unified bidding module)<\/td><td>\u2714\ufe0f<\/td><td>\u274c<\/td><\/tr><tr><td>Adrefresh Solution<\/td><td>\u2714\ufe0f<\/td><td>\u274c<\/td><\/tr><tr><td>Advanced Unified Reporting (9 dimensions and 8 filters)<\/td><td>\u2714\ufe0f<\/td><td>\u274c<\/td><\/tr><tr><td>Video ads<\/td><td>\u2714\ufe0f<\/td><td>\u274c<\/td><\/tr><\/tbody><\/table><figcaption>AdPushup vs Uponit review<\/figcaption><\/figure>\n\n\n\n<p>On an average, AdPushup offers a 40% revenue uplift for their publishing partners. Simply put, Adpushup assures Managed Demand, Adblock Recovery, and Greater Revenue.<\/p>\n\n\n\n<p><a href=\"https:\/\/hubs.ly\/H0Jt_JZ0\">Get on a call<\/a> with AdPushup to understand the potential of your inventory.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"font-size:21px\"><strong>Also Read:<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fff8fa;font-size:21px\">1. <a href=\"https:\/\/www.adpushup.com\/blog\/media-net-review-pros-and-cons\/\"><strong>Media.net Review: Factsheet, Overview, Pros and Cons<\/strong><\/a><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fff8fa;font-size:21px\">2. <a href=\"https:\/\/www.adpushup.com\/blog\/revcontent-review-factsheet-features-pros-and-cons\/\"><strong>Revcontent Review: Factsheet, Features, Pros, and Cons<\/strong><\/a><\/p>\n\n\n\n<h2 id=\"h-frequently-asked-questions\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span><strong>Frequently Asked Questions:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1635225295335\"><strong class=\"schema-faq-question\"><li>What is Uponit?<\/li><\/strong> <p class=\"schema-faq-answer\">Uponit (n0w blockthrough) is a sophisticated ad recovery platform today. This ad tech platform is designed to protect publishers&#8217;\u200b online ad business by restoring their blocked ad inventory.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1635225306365\"><strong class=\"schema-faq-question\"><li>What is adblock recovery?<\/li><\/strong> <p class=\"schema-faq-answer\">A lot of internet users have started installing ad blockers on their computer to avoid dealing with intrusive, heavy, and malware containing ads. Blockthrough\u2019s adblock recovery solution allows publishers to serve light-spec ads that ensure better UX standards, and serve ads only to opted-in users.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1635225320093\"><strong class=\"schema-faq-question\"><li>How much does blockthrough charge?<\/li><\/strong> <p class=\"schema-faq-answer\">There is no recurring or fixed charges for using blockthrough\u2019s technology. They instead work with publishers and retain a percentage of the recovered revenue as their technology fees.<\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Uponit Review Factsheet: Founded in: 2015 Supported model: CPM&nbsp; Payment method: Paypal and Wire Transfer Supported language: English&nbsp; Reporting: Uponit\u2019s publisher dashboard is easy to use and has basic reporting features.&nbsp; Specialties: Bypassing Adblock, Technology, Adtech Cyber, and Ad recovery Website: https:\/\/blockthrough.com\/ Employee count: 10-25 Uponit Review Overview: Uponit (n0w blockthrough) is a sophisticated ad<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":21095,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[7080],"tags":[6472],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PageFair Review (Blockthrough): Factsheet, Overview, Pros, and Cons.<\/title>\n<meta name=\"description\" content=\"Uponit review: Known as blockthrough, it is an ad recovery platform that protects publishers&#039;\u200b revenue by restoring their blocked ad inventory.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"PageFair Review (Blockthrough): Factsheet, Overview, Pros, and Cons.\" \/>\n<meta name=\"twitter:description\" content=\"Uponit review: Known as blockthrough, it is an ad recovery platform that protects publishers&#039;\u200b revenue by restoring their blocked ad inventory.\u00a0\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/10\/842B81A8-214E-4FC1-A5B5-B422C98563C7.jpeg\" \/>\n<meta name=\"twitter:creator\" content=\"@adpushup\" \/>\n<meta name=\"twitter:site\" content=\"@adpushup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shubham Grover\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\",\"name\":\"AdPushup\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/adpushup\/\",\"https:\/\/www.facebook.com\/AdPushup\/\",\"https:\/\/twitter.com\/adpushup\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"width\":3294,\"height\":893,\"caption\":\"AdPushup\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"name\":\"AdPushup Blog\",\"description\":\"A\/B Testing, Monetization &amp; Ad Optimization\",\"publisher\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adpushup.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#primaryimage\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/10\/842B81A8-214E-4FC1-A5B5-B422C98563C7.jpeg\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/10\/842B81A8-214E-4FC1-A5B5-B422C98563C7.jpeg\",\"width\":1437,\"height\":834,\"caption\":\"upon review\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#webpage\",\"url\":\"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/\",\"name\":\"PageFair Review (Blockthrough): Factsheet, Overview, Pros, and Cons.\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#primaryimage\"},\"datePublished\":\"2021-11-02T05:27:00+00:00\",\"dateModified\":\"2022-09-02T11:00:40+00:00\",\"description\":\"Uponit review: Known as blockthrough, it is an ad recovery platform that protects publishers'\u200b revenue by restoring their blocked ad inventory.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#faq-question-1635225295335\"},{\"@id\":\"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#faq-question-1635225306365\"},{\"@id\":\"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#faq-question-1635225320093\"}],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"blog\",\"item\":\"https:\/\/www.adpushup.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ad Network\",\"item\":\"https:\/\/www.adpushup.com\/blog\/category\/ad-network\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"PageFair Review (Blockthrough): Factsheet, Overview, Pros, and Cons\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/person\/8dbbe9397dddf4ab1d858603e751f897\"},\"headline\":\"PageFair Review (Blockthrough): Factsheet, Overview, Pros, and Cons\",\"datePublished\":\"2021-11-02T05:27:00+00:00\",\"dateModified\":\"2022-09-02T11:00:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#webpage\"},\"wordCount\":1127,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/10\/842B81A8-214E-4FC1-A5B5-B422C98563C7.jpeg\",\"keywords\":[\"review\"],\"articleSection\":[\"Ad Network\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/person\/8dbbe9397dddf4ab1d858603e751f897\",\"name\":\"Shubham Grover\",\"description\":\"Shubham is a digital marketer with rich experience working in the advertisement technology industry. He has vast experience in the programmatic industry, driving business strategy and scaling functions including but not limited to growth and marketing, Operations, process optimization, and Sales.\",\"url\":\"https:\/\/www.adpushup.com\/blog\/author\/shubham\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#faq-question-1635225295335\",\"position\":1,\"url\":\"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#faq-question-1635225295335\",\"name\":\"\u2022 What is Uponit?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Uponit (n0w blockthrough) is a sophisticated ad recovery platform today. This ad tech platform is designed to protect publishers'\u200b online ad business by restoring their blocked ad inventory.\u00a0\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#faq-question-1635225306365\",\"position\":2,\"url\":\"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#faq-question-1635225306365\",\"name\":\"\u2022 What is adblock recovery?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A lot of internet users have started installing ad blockers on their computer to avoid dealing with intrusive, heavy, and malware containing ads. Blockthrough\u2019s adblock recovery solution allows publishers to serve light-spec ads that ensure better UX standards, and serve ads only to opted-in users.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#faq-question-1635225320093\",\"position\":3,\"url\":\"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#faq-question-1635225320093\",\"name\":\"\u2022 How much does blockthrough charge?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"There is no recurring or fixed charges for using blockthrough\u2019s technology. They instead work with publishers and retain a percentage of the recovered revenue as their technology fees.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"PageFair Review (Blockthrough): Factsheet, Overview, Pros, and Cons.","description":"Uponit review: Known as blockthrough, it is an ad recovery platform that protects publishers'\u200b revenue by restoring their blocked ad inventory.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/","twitter_card":"summary","twitter_title":"PageFair Review (Blockthrough): Factsheet, Overview, Pros, and Cons.","twitter_description":"Uponit review: Known as blockthrough, it is an ad recovery platform that protects publishers'\u200b revenue by restoring their blocked ad inventory.\u00a0","twitter_image":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/10\/842B81A8-214E-4FC1-A5B5-B422C98563C7.jpeg","twitter_creator":"@adpushup","twitter_site":"@adpushup","twitter_misc":{"Written by":"Shubham Grover","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.adpushup.com\/blog\/#organization","name":"AdPushup","url":"https:\/\/www.adpushup.com\/blog\/","sameAs":["https:\/\/www.linkedin.com\/company\/adpushup\/","https:\/\/www.facebook.com\/AdPushup\/","https:\/\/twitter.com\/adpushup"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png","contentUrl":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png","width":3294,"height":893,"caption":"AdPushup"},"image":{"@id":"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.adpushup.com\/blog\/#website","url":"https:\/\/www.adpushup.com\/blog\/","name":"AdPushup Blog","description":"A\/B Testing, Monetization &amp; Ad Optimization","publisher":{"@id":"https:\/\/www.adpushup.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adpushup.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#primaryimage","url":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/10\/842B81A8-214E-4FC1-A5B5-B422C98563C7.jpeg","contentUrl":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/10\/842B81A8-214E-4FC1-A5B5-B422C98563C7.jpeg","width":1437,"height":834,"caption":"upon review"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#webpage","url":"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/","name":"PageFair Review (Blockthrough): Factsheet, Overview, Pros, and Cons.","isPartOf":{"@id":"https:\/\/www.adpushup.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#primaryimage"},"datePublished":"2021-11-02T05:27:00+00:00","dateModified":"2022-09-02T11:00:40+00:00","description":"Uponit review: Known as blockthrough, it is an ad recovery platform that protects publishers'\u200b revenue by restoring their blocked ad inventory.\u00a0","breadcrumb":{"@id":"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#faq-question-1635225295335"},{"@id":"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#faq-question-1635225306365"},{"@id":"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#faq-question-1635225320093"}],"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"blog","item":"https:\/\/www.adpushup.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Ad Network","item":"https:\/\/www.adpushup.com\/blog\/category\/ad-network\/"},{"@type":"ListItem","position":3,"name":"PageFair Review (Blockthrough): Factsheet, Overview, Pros, and Cons"}]},{"@type":"Article","@id":"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#article","isPartOf":{"@id":"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#webpage"},"author":{"@id":"https:\/\/www.adpushup.com\/blog\/#\/schema\/person\/8dbbe9397dddf4ab1d858603e751f897"},"headline":"PageFair Review (Blockthrough): Factsheet, Overview, Pros, and Cons","datePublished":"2021-11-02T05:27:00+00:00","dateModified":"2022-09-02T11:00:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#webpage"},"wordCount":1127,"commentCount":0,"publisher":{"@id":"https:\/\/www.adpushup.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/10\/842B81A8-214E-4FC1-A5B5-B422C98563C7.jpeg","keywords":["review"],"articleSection":["Ad Network"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.adpushup.com\/blog\/#\/schema\/person\/8dbbe9397dddf4ab1d858603e751f897","name":"Shubham Grover","description":"Shubham is a digital marketer with rich experience working in the advertisement technology industry. He has vast experience in the programmatic industry, driving business strategy and scaling functions including but not limited to growth and marketing, Operations, process optimization, and Sales.","url":"https:\/\/www.adpushup.com\/blog\/author\/shubham\/"},{"@type":"Question","@id":"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#faq-question-1635225295335","position":1,"url":"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#faq-question-1635225295335","name":"\u2022 What is Uponit?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Uponit (n0w blockthrough) is a sophisticated ad recovery platform today. This ad tech platform is designed to protect publishers'\u200b online ad business by restoring their blocked ad inventory.\u00a0","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#faq-question-1635225306365","position":2,"url":"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#faq-question-1635225306365","name":"\u2022 What is adblock recovery?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A lot of internet users have started installing ad blockers on their computer to avoid dealing with intrusive, heavy, and malware containing ads. Blockthrough\u2019s adblock recovery solution allows publishers to serve light-spec ads that ensure better UX standards, and serve ads only to opted-in users.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#faq-question-1635225320093","position":3,"url":"https:\/\/www.adpushup.com\/blog\/uponit-review-blockthrough-factsheet-overview-pros-and-cons\/#faq-question-1635225320093","name":"\u2022 How much does blockthrough charge?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"There is no recurring or fixed charges for using blockthrough\u2019s technology. They instead work with publishers and retain a percentage of the recovered revenue as their technology fees.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/21094"}],"collection":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/comments?post=21094"}],"version-history":[{"count":4,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/21094\/revisions"}],"predecessor-version":[{"id":23405,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/21094\/revisions\/23405"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/media\/21095"}],"wp:attachment":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/media?parent=21094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/categories?post=21094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/tags?post=21094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}