{"id":21103,"date":"2021-10-29T12:03:00","date_gmt":"2021-10-29T06:33:00","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=21103"},"modified":"2024-06-21T22:51:15","modified_gmt":"2024-06-21T17:21:15","slug":"admiral-review-factsheet-features-pros-and-cons","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/admiral-review-factsheet-features-pros-and-cons\/","title":{"rendered":"Admiral Review: Factsheet, Features, Pros, and Cons","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#efe5ff\"><em>Admiral is the Visitor Relationship Management Company that helps publishers grow Visitor Relationships and Revenue<\/em><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/admiral-review-factsheet-features-pros-and-cons\/#_Factsheet\" >&nbsp;&nbsp;Factsheet<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/admiral-review-factsheet-features-pros-and-cons\/#Admiral_Overview\" >Admiral Overview<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/admiral-review-factsheet-features-pros-and-cons\/#Features\" >Features<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/admiral-review-factsheet-features-pros-and-cons\/#Pros_and_Cons_of_Admiral\" >Pros and Cons of Admiral<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/admiral-review-factsheet-features-pros-and-cons\/#Pros\" >Pros<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/admiral-review-factsheet-features-pros-and-cons\/#Cons\" >Cons<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/admiral-review-factsheet-features-pros-and-cons\/#How_to_Get_Started\" >How to Get Started<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adpushup.com\/blog\/admiral-review-factsheet-features-pros-and-cons\/#AdPushup_vs_Admiral\" >AdPushup vs. Admiral<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.adpushup.com\/blog\/admiral-review-factsheet-features-pros-and-cons\/#AdPushup\" >AdPushup<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-factsheet\"><span class=\"ez-toc-section\" id=\"_Factsheet\"><\/span><strong>&nbsp;&nbsp;Factsheet<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li><strong>Founded in:<\/strong> 2013<\/li><li><strong>Supported model:<\/strong> CPC, CPM<\/li><li><strong>Payment method:<\/strong> ACH transfer, Wire transfer, and PayPal&nbsp;<\/li><li><strong>Payment terms:<\/strong> Net-50<\/li><li><strong>Minimum payment threshold:<\/strong> $100&nbsp;<\/li><li><strong>Supported language:<\/strong> Any language<\/li><li><strong>Reporting:<\/strong> Adblock analytics<\/li><li><strong>Live publishers:<\/strong> 4,858 (as per <a href=\"https:\/\/www.similartech.com\/technologies\/revcontent\">Similar Tech<\/a>)<\/li><li><strong>Website:<\/strong> https:\/\/www.getadmiral.com\/<\/li><li><strong>Employee count:<\/strong> 25-40 employees<\/li><\/ul>\n\n\n\n<h2 id=\"h-admiral-overview\"><span class=\"ez-toc-section\" id=\"Admiral_Overview\"><\/span><strong>Admiral Overview<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Admiral is The Visitor Relationship Management (VRM) company that helps websites establish strong relationships with their visitor, and in turn, drive diversified revenue and growing ARPU. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Admiral&#8217;s key offerings and highlights include:<\/p>\n\n\n\n<ul><li>Adblock analytics <\/li><li>Adblock recovery<\/li><li>GDPR consent<\/li><li>Mail subscribers<\/li><li>Social subscribers<\/li><li>Paid subscribers\/members<\/li><li>Highly configurable engagement <\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Admiral&#8217;s VRM platform is simple install (with a single tag), and assures providing quick revenue growth to the publishers. The platform also has industry-leading customer service for paid members. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The VRM platform helps website operators execute on every single relationship and revenue goals, and also unlock multiplier effect across revenue yield curve. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>With Adblock recovery solutions, publishers can see how their website is performing, conduct Adblock detection, and review dialled-in analytics. Admiral\u2019s anti-block feature and advanced Adblock analytics dashboard shows information about block rates, revenue losses, and much more. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Admiral has also been applauded for offering enhanced support and optimized solutions for effective audience engagement.<\/p>\n\n\n\n<h2 id=\"h-features\"><span class=\"ez-toc-section\" id=\"Features\"><\/span><strong>Features<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-how-to wp-block-yoast-how-to-block\"><p class=\"schema-how-to-description\">Admiral prides itself on offering high-quality services to both publishers and advertisers. Their offerings are quite distinct and aim to provide publishers with exclusive monetization solutions.\u00a0<\/p> <ol class=\"schema-how-to-steps\"><li class=\"schema-how-to-step\" id=\"how-to-step-1667724609498\"><strong class=\"schema-how-to-step-name\"><strong>Revenue uplift is guaranteed:<\/strong><\/strong> <p class=\"schema-how-to-step-text\">Admiral promises 20% <a href=\"https:\/\/www.adpushup.com\/blog\/cpm-ad-networks\/\">CPM<\/a> revenue increase. In addition to this, they claim to monetize traffic at over 20% higher rates than any other competitors.\u00a0<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1667724777542\"><strong class=\"schema-how-to-step-name\"><strong>Unique, first party demand:<\/strong><\/strong> <p class=\"schema-how-to-step-text\">A noteworthy thing about Admiral is that they offer monetization opportunities that aren\u2019t dependent on <a href=\"https:\/\/www.adpushup.com\/blog\/types-of-cookies\/\">cookies<\/a>. They further offer <a href=\"https:\/\/www.adpushup.com\/blog\/how-first-party-data-will-drive-user-engagement-and-revenue-in-a-post-cookie-world\/\">first party<\/a> demand, which means that revenue reaches publishers directly from the advertiser.\u00a0<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1667724792316\"><strong class=\"schema-how-to-step-name\"><strong>Content recommendation technology that is lighter and faster:<\/strong><\/strong> <p class=\"schema-how-to-step-text\">Admiral claim that their widgets perform about 60% faster than other ad networks offering the same ad formats.\u00a0<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1667724818524\"><strong class=\"schema-how-to-step-name\"><strong>Granular <\/strong><a href=\"https:\/\/www.adpushup.com\/blog\/what-is-brand-safety-why-is-it-important-for-publishers\/\"><strong>brand safety<\/strong><\/a><strong>:<\/strong><\/strong> <p class=\"schema-how-to-step-text\">Admiral provides publishers with granular control over content in order to provide enhanced user experience to their audiences. Publishers can block content by brand, site, keyword, image, and category.\u00a0<\/p> <\/li><\/ol><\/div>\n\n\n\n<h2 id=\"h-pros-and-cons-of-admiral\"><span class=\"ez-toc-section\" id=\"Pros_and_Cons_of_Admiral\"><\/span><strong>Pros and Cons of Admiral<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"h-pros\"><span class=\"ez-toc-section\" id=\"Pros\"><\/span><strong>Pros<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul><li>High-quality content and <a href=\"https:\/\/www.adpushup.com\/blog\/what-causes-sudden-traffic-decline-and-how-to-fix-it\/\">traffic<\/a><\/li><li>High paying advertisers<\/li><li>An ideal <a href=\"https:\/\/www.adpushup.com\/blog\/the-new-rules-of-mobile-web-monetization\/\">mobile web monetization<\/a> platform<\/li><li>Best rates in the industry<\/li><li>Good support team and system<\/li><li>Customizable widgets<\/li><li>Referral program is available<\/li><li>Publishers have full control over the ads on their website<\/li><li>Multiple payment options<\/li><\/ul>\n\n\n\n<h3 id=\"h-cons\"><span class=\"ez-toc-section\" id=\"Cons\"><\/span><strong>Cons<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul><li>High<a href=\"https:\/\/www.adpushup.com\/blog\/identify-bot-traffic\/\"> traffic<\/a> requirements<\/li><li>Small publishers cannot leverage this ad network<\/li><\/ul>\n\n\n\n<h2 id=\"h-how-to-get-started\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started\"><\/span><strong>How to Get Started<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To get started with Admiral, publishers have to fill out a form. You will need to provide information about your site and traffic.<\/p>\n\n\n\n<p>You can also sign up as both a Publisher and an Advertiser. If your website doesn\u2019t get approved and you can\u2019t work with Admiral as a publisher, you can still go for operating as a advertiser with this ad network.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>After this, publishers have to create their account and contact information.&nbsp;<\/p>\n\n\n\n<p>If your site gets approved, Admiral\u2019s team will reach out to you and gather some more information about the kind of placements you want. You will then receive codes from their team. After this, you just need to put the codes on your site and you\u2019re ready to monetize your website.<\/p>\n\n\n\n<h2 id=\"h-adpushup-vs-admiral\"><span class=\"ez-toc-section\" id=\"AdPushup_vs_Admiral\"><\/span><strong>AdPushup vs. Admiral<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table alignwide is-style-stripes\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Parameters<\/strong><\/td><td><strong>Admiral<\/strong><\/td><td><strong>AdPushup<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Default JS-based integration<\/td><td>\u2714\ufe0f<\/td><td>\u2714\ufe0f<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Native content recommendation<\/td><td>\u2714\ufe0f<\/td><td>\u2714\ufe0f<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Dedicated account manager<\/td><td>\u2714\ufe0f<\/td><td>\u2714\ufe0f<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">AdBlock monetization<\/td><td>\u274c<\/td><td>\u2714\ufe0f<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Ad mediation with 30+ networks<\/td><td>\u274c<\/td><td>\u2714\ufe0f<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Ad network agnostic<\/td><td>\u274c<\/td><td>\u2714\ufe0f<\/td><\/tr><\/tbody><\/table><figcaption>AdPushup vs Admiral<\/figcaption><\/figure>\n\n\n\n<h2 id=\"h-adpushup\"><span class=\"ez-toc-section\" id=\"AdPushup\"><\/span><a href=\"https:\/\/hubs.ly\/H0Jt_JZ0\"><strong>AdPushup<\/strong><\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Managed Demand. <a href=\"https:\/\/www.adpushup.com\/blog\/adpushup-insider-recovering-ad-revenue-with-adblock-recovery\/\">Adblock Recovery<\/a>. Greater Revenue.<\/p>\n\n\n\n<p>AdPushup is a full-stack ad revenue optimization platform for publishers. The features include ad layout optimization, header bidding implementation, automated A\/B testing, and adblock recovery.<\/p>\n\n\n\n<p>The ad ops team at AdPushup takes care of all the heavy lifting of tasks related to operations and inventory management. Additionally, they have demand-partnership with top-tier ad networks and exchanges such as Google AdX, AppNexus, Rubicon, and OpenX, among others.<\/p>\n\n\n\n<p>AdPushup is a Google Certified Publishing Partner and trusted by 300+ publishers including CNET, Deccan Chronicle, NDTV, and more.<\/p>\n\n\n\n<p>On an average, AdPushup offers a 40% revenue uplift for their publishing partners. <a href=\"https:\/\/hubs.ly\/H0Jt_JZ0\">Get on a call<\/a> with AdPushup to understand the potential of your inventory.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#fff1f5;font-size:20px\"><strong>Also Read<\/strong>:<strong> <a href=\"https:\/\/www.adpushup.com\/blog\/adrecover-vs-admiral-choose-the-right-adblock-recovery-solution\/\" target=\"_blank\" rel=\"noreferrer noopener\">AdRecover &#8211; An Alternative to Admiral<\/a><\/strong><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Admiral is the Visitor Relationship Management Company that helps publishers grow Visitor Relationships and Revenue &nbsp;&nbsp;Factsheet Founded in: 2013 Supported model: CPC, CPM Payment method: ACH transfer, Wire transfer, and PayPal&nbsp; Payment terms: Net-50 Minimum payment threshold: $100&nbsp; Supported language: Any language Reporting: Adblock analytics Live publishers: 4,858 (as per Similar Tech) Website: https:\/\/www.getadmiral.com\/ Employee<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":21104,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[7080],"tags":[6472],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Admiral Review: Factsheet, Features, Pros, and Cons|Adpushup<\/title>\n<meta name=\"description\" content=\"Admiral is the Visitor Relationship Management Company that helps publishers grow Visitor Relationships and Revenue\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/admiral-review-factsheet-features-pros-and-cons\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Admiral Review: Factsheet, Features, Pros, and Cons|Adpushup\" \/>\n<meta name=\"twitter:description\" content=\"Admiral is the Visitor Relationship Management Company that helps publishers grow Visitor Relationships and Revenue\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/11\/2B87CBDA-65A2-48EA-82FC-3F1367FA4E5C.jpeg\" \/>\n<meta name=\"twitter:creator\" content=\"@adpushup\" \/>\n<meta name=\"twitter:site\" content=\"@adpushup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shubham Grover\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\",\"name\":\"AdPushup\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/adpushup\/\",\"https:\/\/www.facebook.com\/AdPushup\/\",\"https:\/\/twitter.com\/adpushup\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"width\":3294,\"height\":893,\"caption\":\"AdPushup\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"name\":\"AdPushup Blog\",\"description\":\"A\/B Testing, Monetization &amp; 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