{"id":22099,"date":"2022-06-22T13:10:00","date_gmt":"2022-06-22T07:40:00","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=22099"},"modified":"2022-09-02T14:39:29","modified_gmt":"2022-09-02T09:09:29","slug":"key-value-targeting","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/key-value-targeting\/","title":{"rendered":"Key-Value Targeting Parameters For Ad Publishers","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Google Ad Manager offers an advanced feature i.e. key-value targeting that allows you to place ads where you want in a more granular way. Key-value pairs define custom targeting parameters within Google\u2019s ad server. <\/p>\n\n\n\n

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With the help of key values, you can serve targeted ads on a particular page, publishers can also serve ads on a specific ad slot via DFP key-value targeting. To enable KVP targeting or tracking, publishers need to go into DFP, then Inventory tab and choose Key-values to create Key-Value Pairs.<\/p>\n\n\n\n

 Key-value pairs are custom targeting tags that can be attached to ad units in GAM which pass additional information to the ad server for each ad request. Key-value pairs consist of two elements; a key (such as \u201cnumbers\u201d) and a value (\u201c1-100\u201d). <\/p>\n\n\n\n

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After setting up key-value tags in GAM, if a line item targets a specific key-value pair the ad server will only place that line item on publisher inventory that includes said key-value in the ad request.<\/p>\n\n\n\n

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