{"id":22105,"date":"2022-07-14T13:47:00","date_gmt":"2022-07-14T08:17:00","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=22105"},"modified":"2025-11-07T15:50:30","modified_gmt":"2025-11-07T10:20:30","slug":"amp-ads-ctv-cookieless-solutions-for-improved-programmatic-advertising","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/amp-ads-ctv-cookieless-solutions-for-improved-programmatic-advertising\/","title":{"rendered":"AMP Ads, CTV, &#038; Cookieless Solutions For Improved Programmatic Advertising","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>Programmatic advertising is a continually evolving and changing technology, and new trends are constantly emerging. Anchor Ads and Connected TV are new, hyper-relevant targeting methods set to give advertisers and publishers a new way to find customers and boost revenue.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>For example, AMP stands for Accelerated Mobile Pages, without AMP, mobile users can expect pages to load slower, and this isn\u2019t sustainable for users or publishers.<\/p>\n\n\n\n<p>According to the last update on April 2022, if you\u2019re using Auto ads for AMP, anchor ads will start to appear on your sites. The change will apply to all sites that have Auto ads for AMP enabled in your AdSense account.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Anchor ads stick to the edge of the user\u2019s screen and are easily dismissible. These ads mainly serve on mobile but can appear on desktop too. They appear at the top of the user\u2019s screen unless we determine that this would negatively affect the user experience, in which case we show them at the bottom.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>When shown at the top, anchor ads only appear after the user has scrolled down far enough, so that they never cover your site\u2019s branding or navigation. If you don\u2019t want to show anchor ads you can turn this option off<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/amp-ads-ctv-cookieless-solutions-for-improved-programmatic-advertising\/#What_is_the_Significance_of_Using_AMP_Ads_Connected_TV\" >What is the Significance of Using AMP Ads &amp; Connected TV?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/amp-ads-ctv-cookieless-solutions-for-improved-programmatic-advertising\/#Cookieless_Solutions_for_User_Data_Privacy\" >Cookieless Solutions for User Data Privacy<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/amp-ads-ctv-cookieless-solutions-for-improved-programmatic-advertising\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/amp-ads-ctv-cookieless-solutions-for-improved-programmatic-advertising\/#FAQ\" >FAQ<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-what-is-the-significance-of-using-amp-ads-connected-tv\"><span class=\"ez-toc-section\" id=\"What_is_the_Significance_of_Using_AMP_Ads_Connected_TV\"><\/span>What is the Significance of Using AMP Ads &amp; Connected TV?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>Higher viewability and also higher click-through rates.<\/li><li>AMP ads load faster because the ads have reduced file size and are requested earlier in the page-rendering process.<\/li><li>They provide a better webpage index which is a ranking factor in Google\u2019s mobile and desktop indexes.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>The use of Connected TV or CTV ads are rising in popularity. During 2020-2021, CTV ad spending increased by 40.6% to 59.9%. <a href=\"https:\/\/www.insiderintelligence.com\/insights\/ctv-fastest-growing-channel-digital-advertising\/\">According to eMarketer<\/a>, the CTV trend will continue to rise and nearly hit $30 billion by 2024.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>That said, there are several factors that advertisers need to consider. With CTV programmatic advertising, advertisers have access to multiple devices, streaming services, consoles, smart devices, and other platforms. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>More importantly, each of these has its own requirements and capabilities, so advertisers need to consider their options extremely carefully to take advantage of Connected TV and its advertising potential.<\/p>\n\n\n\n<h2 id=\"h-cookieless-solutions-for-user-data-privacy\"><span class=\"ez-toc-section\" id=\"Cookieless_Solutions_for_User_Data_Privacy\"><\/span>Cookieless Solutions for User Data Privacy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Protection of user data and the emphasis on user privacy has been a growing trend over the last few years. Consequently, many platforms are changing how users are targeted to protect their ad privacy. Even search giant, Google, is planning to phase out third-party cookies. However, as Google has delayed the phasing out of third-party cookies to 2023, they\u2019re still a key component in many programmatic advertising strategies.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul><li>87% of users want advertisers to ensure their ads don\u2019t appear on inappropriate, offensive, violent, or similar content.<\/li><\/ul>\n\n\n\n<ul><li>66% feel that it\u2019s the advertiser\u2019s responsibility to ensure their ads don\u2019t appear on such sites or content. Another 59% and 42% attribute the responsibility to the ad tech provider and website owner, respectively.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>That said, it\u2019s clear that cookies will eventually be gone for good. Advertisers and publishers should embrace alternative targeting solutions to protect their traffic and revenue. Several new technologies are under development as platforms, ad providers, and search engines look for new ways to show users relevant ads.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>In short, users demand that everyone in the programmatic advertising ecosystem needs to be held accountable. Publishers and advertisers must prioritize the safety of their users, vetting ads, sites, and content to ensure ads reach the correct audience without offending the people or negatively affecting a brand\u2019s reputation.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Publishers and advertisers need to work with reputable providers who thoroughly vet both the sites of their publishers and the ads of their partners.<\/p>\n\n\n\n<h2 id=\"h-conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now is a critical time for advertisers and publishers to take action and adapt their programmatic advertising strategies. It\u2019s vital to consider existing and future trends to craft a compelling strategy. More importantly, working with a capable, experienced, and future-ready ad tech services provider and partner can make a significant difference, allowing you to unlock hidden opportunities and boost your revenue.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1657785719369\"><strong class=\"schema-faq-question\">Use of AMP Ads in 2022?<\/strong> <p class=\"schema-faq-answer\">According to the stats, AMP still accounts for 70% of the ad content in the U.S. and U.K. as of February 22, 2022. This clarifies that\u00a0AMP is still there in 2022.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1657785744061\"><strong class=\"schema-faq-question\">How Connected TV Advertising works?<\/strong> <p class=\"schema-faq-answer\">Connected TV Advertising allows companies to reach &amp; target their audience on smart TVs and OTT devices.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1657785850594\"><strong class=\"schema-faq-question\">What is a Cookieless Future?<\/strong> <p class=\"schema-faq-answer\">The cookieless future is\u00a0about shifting the digital landscape to the following:<br\/>Collect First-Party Data.<br\/>Value To Remain Relevant.<br\/>Self-Identification.<\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Programmatic advertising is a continually evolving and changing technology, and new trends are constantly emerging. Anchor Ads and Connected TV are new, hyper-relevant targeting methods set to give advertisers and publishers a new way to find customers and boost revenue. For example, AMP stands for Accelerated Mobile Pages, without AMP, mobile users can expect pages<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":22106,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6440],"tags":[10696,10695,10697,10683,10694],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AMP Ads, CTV, &amp; Cookieless Solutions For Improved Programmatic Advertising<\/title>\n<meta name=\"description\" content=\"Programmatic Advertising Trends 2022. The Programmatic CTV ads, Amp ads, and Cookie less solutions allows you to reach a vast amount of people through the power of retargeting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/amp-ads-ctv-cookieless-solutions-for-improved-programmatic-advertising\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"AMP Ads, CTV, &amp; Cookieless Solutions For Improved Programmatic Advertising\" \/>\n<meta name=\"twitter:description\" content=\"Programmatic Advertising Trends 2022. The Programmatic CTV ads, Amp ads, and Cookie less solutions allows you to reach a vast amount of people through the power of retargeting.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/07\/undraw_Progress_overview_re_tvcl-1.png\" \/>\n<meta name=\"twitter:creator\" content=\"@adpushup\" \/>\n<meta name=\"twitter:site\" content=\"@adpushup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shubham Grover\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\",\"name\":\"AdPushup\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/adpushup\/\",\"https:\/\/www.facebook.com\/AdPushup\/\",\"https:\/\/twitter.com\/adpushup\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"width\":3294,\"height\":893,\"caption\":\"AdPushup\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"name\":\"AdPushup Blog\",\"description\":\"A\/B Testing, Monetization &amp; Ad Optimization\",\"publisher\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adpushup.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/amp-ads-ctv-cookieless-solutions-for-improved-programmatic-advertising\/#primaryimage\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/07\/undraw_Progress_overview_re_tvcl-1.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/07\/undraw_Progress_overview_re_tvcl-1.png\",\"width\":897,\"height\":790,\"caption\":\"Programmatic Advertising Trends\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.adpushup.com\/blog\/amp-ads-ctv-cookieless-solutions-for-improved-programmatic-advertising\/#webpage\",\"url\":\"https:\/\/www.adpushup.com\/blog\/amp-ads-ctv-cookieless-solutions-for-improved-programmatic-advertising\/\",\"name\":\"AMP Ads, CTV, & Cookieless Solutions For Improved Programmatic Advertising\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/amp-ads-ctv-cookieless-solutions-for-improved-programmatic-advertising\/#primaryimage\"},\"datePublished\":\"2022-07-14T08:17:00+00:00\",\"dateModified\":\"2025-11-07T10:20:30+00:00\",\"description\":\"Programmatic Advertising Trends 2022. 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