{"id":25382,"date":"2022-12-16T14:14:00","date_gmt":"2022-12-16T08:44:00","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=25382"},"modified":"2023-09-01T06:04:49","modified_gmt":"2023-09-01T00:34:49","slug":"5-things-about-walled-gardens","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/5-things-about-walled-gardens\/","title":{"rendered":"5 Things About Walled Gardens that Publishers Should Know","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

When it comes to online marketing, it is often observed that most of those observations revolve around the Three Giants \u2013 Google, Amazon, and Facebook. In fact, as per market research, around 64% of all the expenditures on digital ads<\/a> go to Facebook, Google and Amazon. For context, in 2020 alone, the digital ad expenditure in the US was $165B<\/a>. Hence, they are automatically always in focus. <\/p>\n\n\n\n

Now, considering how large and competitive the industry is, the fact that almost two-thirds of it has been captured by these companies<\/a> might seem somewhat unreal. But once you get to know the underlying reason, things might start making sense. So, essentially, it is all about user data and the way these platforms structure their marketing techniques and most of all, this is due to the \u201cwalled garden\u201d approach. To elaborate more on this, we will discuss the following points in this article. <\/p>\n\n\n\n