{"id":4751,"date":"2015-07-27T23:23:15","date_gmt":"2015-07-27T17:53:15","guid":{"rendered":"http:\/\/www.www.adpushup.com\/blog\/?p=4751"},"modified":"2025-01-29T17:50:27","modified_gmt":"2025-01-29T12:20:27","slug":"google-ad-grants-how-to-get-your-non-profit-ad-costs-covered","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/google-ad-grants-how-to-get-your-non-profit-ad-costs-covered\/","title":{"rendered":"Google Ad Grants: How to Get Your Non-Profit Ad Costs Covered","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>If you&#8217;re a non-profit and you haven&#8217;t heard of <a href=\"https:\/\/www.adpushup.com\/blog\/google-ad-manager-360-everything-you-get-with-gam-360\/\">Google Ad <\/a>Grants <span class=\"st\">\u2014<\/span> you&#8217;re missing out on a great chance to get the word out about your organization, at no cost.<\/p>\n\n\n\n<p>Ad Grants, the non-profit arm of Google <a href=\"https:\/\/www.adpushup.com\/blog\/google-is-sunsetting-the-doubleclick-brand-name\/\">AdWords<\/a>, helps recognized non-profits promote themselves via ads on search result pages, which can help raise awareness for specific <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/fundraising-event-ideas\" target=\"_blank\" rel=\"noreferrer noopener\">fundraising events<\/a> or even drive traffic to their website.<\/p>\n\n\n\n<p>Ad Grants funds non-profits with up to $10K worth of advertising per month, though there is a strict eligibility criteria and not everyone can apply or expect to qualify.<\/p>\n\n\n\n<p>In addition to having a current and valid charity status, any organization looking to make use of Ad Grants will have to agree to the guidelines, which covers how you use the donations and the ads themselves.<\/p>\n\n\n\n<p>Whilst some organizations that are philanthropic under an educational institution may be eligible for the scheme <span class=\"st\">\u2014<\/span> government-backed organizations, hospitals and schools are amongst those that are normally excluded from receiving Ad Grants.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/07\/The-Beginners-Guide-to-Google-Ad-Grants.jpg\" alt=\"The-Beginners-Guide-to-Google-Ad-Grants\" class=\"wp-image-4754\"\/><\/figure><\/div>\n\n\n\n<p>There are definitely plenty of hoops to jump through to qualify for Ad Grants, but the chance to spread your message as a non-profit organization without having the usual cost outlay, should convince you that it is something worth pursuing.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">Inputs and source: <a target=\"_blank\" href=\"http:\/\/www.whoishostingthis.com\/\" rel=\"noopener\">WhoIsHostingThis<\/a><\/pre>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>If you&#8217;re a non-profit and you haven&#8217;t heard of Google Ad Grants \u2014 you&#8217;re missing out on a great chance to get the word out about your organization, at no cost. Ad Grants, the non-profit arm of Google AdWords, helps recognized non-profits promote themselves via ads on search result pages, which can help raise awareness<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6440],"tags":[],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Ad Grants: How to Get Your Non-Profit Ad Costs Covered?<\/title>\n<meta name=\"description\" content=\"Google Ad Grants helps recognized non-profits promote themselves using Google AdWords for no cost, here&#039;s how you can apply.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/google-ad-grants-how-to-get-your-non-profit-ad-costs-covered\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Google Ad Grants: How to Get Your Non-Profit Ad Costs Covered?\" \/>\n<meta name=\"twitter:description\" content=\"Google Ad Grants helps recognized non-profits promote themselves using Google AdWords for no cost, here&#039;s how you can apply.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/07\/The-Beginners-Guide-to-Google-Ad-Grants.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@adpushup\" \/>\n<meta name=\"twitter:site\" content=\"@adpushup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"AdPushup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\",\"name\":\"AdPushup\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/adpushup\/\",\"https:\/\/www.facebook.com\/AdPushup\/\",\"https:\/\/twitter.com\/adpushup\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"width\":3294,\"height\":893,\"caption\":\"AdPushup\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"name\":\"AdPushup Blog\",\"description\":\"A\/B Testing, Monetization &amp; 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