{"id":5224,"date":"2015-09-22T14:26:06","date_gmt":"2015-09-22T08:56:06","guid":{"rendered":"http:\/\/www.www.adpushup.com\/blog\/?p=5224"},"modified":"2022-10-21T17:07:00","modified_gmt":"2022-10-21T11:37:00","slug":"10-tips-to-maximize-your-ad-revenue-on-mobile","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/10-tips-to-maximize-your-ad-revenue-on-mobile\/","title":{"rendered":"10 Tips to Maximize Your Ad Revenue on Mobile","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#fff9e7\"><em>These days, sites not only have to be mobile-friendly, but in order to <strong>maximize ad revenue<\/strong>, they have to optimize the way ads are served on <strong>mobile devices<\/strong>.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>It&#8217;s impossible to ignore mobile optimization as a website owner or publisher now \u2014 you get penalized not just by your users but also search engines. Sites not only have to be mobile-friendly, but in order to <a href=\"https:\/\/www.adpushup.com\/blog\/10-tips-to-maximize-your-ad-revenue-on-mobile\/\">maximize ad revenue<\/a>, they also have to optimize the way ads are served on mobile devices.<\/p>\n\n\n\n<p>A lot of the changes you need to make as a mobile publisher are similar to the ones found in desktop ad optimization strategies.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/10-tips-to-maximize-your-ad-revenue-on-mobile\/#1_Use_Multiple_Ad_Networks\" >1.&nbsp;Use Multiple Ad Networks<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/10-tips-to-maximize-your-ad-revenue-on-mobile\/#2_Enable_Geotargeting\" >2.&nbsp;Enable Geotargeting<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/10-tips-to-maximize-your-ad-revenue-on-mobile\/#3_Adjust_Ad_Frequency_Caps\" >3. Adjust Ad Frequency Caps<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/10-tips-to-maximize-your-ad-revenue-on-mobile\/#4_Set_Up_Ad_Refreshing\" >4. Set Up Ad Refreshing<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/10-tips-to-maximize-your-ad-revenue-on-mobile\/#5_Repeat_Ad_Units\" >5. Repeat Ad Units<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/10-tips-to-maximize-your-ad-revenue-on-mobile\/#6_Adjust_Ad_Sizes_for_Better_Performance\" >6. Adjust Ad Sizes for Better Performance<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/10-tips-to-maximize-your-ad-revenue-on-mobile\/#7_Set_Up_Mobile_Anchor_or_Interstitial_Ads\" >7. Set Up Mobile Anchor or Interstitial Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adpushup.com\/blog\/10-tips-to-maximize-your-ad-revenue-on-mobile\/#8_Conduct_AB_Testing\" >8. Conduct A\/B Testing<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.adpushup.com\/blog\/10-tips-to-maximize-your-ad-revenue-on-mobile\/#9_Machine_Learning_Optimization\" >9. Machine Learning Optimization<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.adpushup.com\/blog\/10-tips-to-maximize-your-ad-revenue-on-mobile\/#10_Implement_Native_Ads\" >10. Implement Native Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.adpushup.com\/blog\/10-tips-to-maximize-your-ad-revenue-on-mobile\/#FAQs\" >FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-1-use-multiple-ad-networks\"><span class=\"ez-toc-section\" id=\"1_Use_Multiple_Ad_Networks\"><\/span>1.&nbsp;Use Multiple Ad Networks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The majority of <a href=\"https:\/\/www.adpushup.com\/blog\/top-8-best-paying-mobile-ad-networks-you-should-try\/\" target=\"_blank\" rel=\"noreferrer noopener\">mobile ad networks<\/a> don\u2019t guarantee 100% fill rates. Working with just one ad network means that impressions may go <a href=\"https:\/\/www.adpushup.com\/blog\/reduce-unfilled-impressions\/\" target=\"_blank\" rel=\"noreferrer noopener\">unfilled<\/a>, leaving potential ad revenue on the table.<\/p>\n\n\n\n<p><em>How many ad networks should you use?<\/em><\/p>\n\n\n\n<p>A general rule of thumb is to use 4 or 5 networks to display your ads. With an increased <a href=\"https:\/\/www.adpushup.com\/blog\/ad-fill-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">fill rate<\/a> and a diverse set of advertisements shown, you\u2019ll boost your revenue without making major changes in the process.<\/p>\n\n\n\n<p>Mobile ads aren\u2019t immune to poor performance. An ad network may have <a href=\"https:\/\/www.adpushup.com\/blog\/highest-paying-ppc-ad-networks\/\">CPC <\/a>or <a href=\"https:\/\/www.adpushup.com\/blog\/cpm-ad-networks\/\">CPM<\/a> rates fluctuate as much as 20% from one day to the next. Offers may also have their rates decreased, leaving you will less valuable traffic.<\/p>\n\n\n\n<p>Utilizing and monitoring ad networks will safeguard you against these massive income fluctuations.<\/p>\n\n\n\n<p>A few <a href=\"https:\/\/www.adpushup.com\/blog\/top-8-best-paying-mobile-ad-networks-you-should-try\/\">mobile ad networks we recommend<\/a>&nbsp;are:<\/p>\n\n\n\n<ul><li><a target=\"_blank\" href=\"https:\/\/www.google.com\/admob\/\" rel=\"noopener\">AdMob<\/a><\/li><li>LeadBolt<\/li><li><a target=\"_blank\" href=\"http:\/\/www.airpush.com\/\" rel=\"noopener\">AirPush<\/a><\/li><\/ul>\n\n\n\n<h2 id=\"h-2-enable-geotargeting\"><span class=\"ez-toc-section\" id=\"2_Enable_Geotargeting\"><\/span>2.&nbsp;Enable Geotargeting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Your site\u2019s visitors may come from the United States, Australia, India, or over a hundred different countries. Certain ad networks target specific regions. For example, your site\u2019s visitors may be predominantly from India, so an ad network that caters to your users is the ideal choice.<\/p>\n\n\n\n<p>Not only will you earn more revenue, but you\u2019ll be displaying highly-targeted offers to your users.<\/p>\n\n\n\n<p>If you have traffic from non-English speaking countries, it\u2019s important to try and set geographic regions for your ads. Your <a href=\"https:\/\/www.adpushup.com\/blog\/the-best-ad-networks-for-publishers\/\">ad network<\/a> representative will be able to help you determine which geographic targeting regions will be best for your traffic based on past performance data.<\/p>\n\n\n\n<h2 id=\"h-3-adjust-ad-frequency-caps\"><span class=\"ez-toc-section\" id=\"3_Adjust_Ad_Frequency_Caps\"><\/span>3. Adjust Ad Frequency Caps<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ad networks are <em>not<\/em> created equal. If you have a high-traffic website, you\u2019ll find it difficult to test different ad networks while <em>not<\/em> losing revenue in the process. Poor performing networks will cause your revenue to drop, but testing needs to be conducted to judge how a network performs.<\/p>\n\n\n\n<p>This is&nbsp;where <a href=\"https:\/\/www.adpushup.com\/blog\/frequency-capping\/\" target=\"_blank\" rel=\"noreferrer noopener\">frequency capping<\/a> comes in.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Frequency capping is a&nbsp;feature that limits the number of times your ads&nbsp;appear to the same person on the Display Network. Frequency is the average number of times a unique user sees your ad over a given time period.<\/p><\/blockquote>\n\n\n\n<p>Utilizing ad frequency caps will allow you to test a network without losing money in the process.<\/p>\n\n\n\n<div class=\"schema-how-to wp-block-yoast-how-to-block\"><p class=\"schema-how-to-description\">Taking a systematic approach to <a href=\"https:\/\/www.adpushup.com\/blog\/a-guide-to-ad-testing-in-dfp\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad testing<\/a> takes a lot of time and patience, but here&#8217;s how you can go about it:<\/p> <ol class=\"schema-how-to-steps\"><li class=\"schema-how-to-step\" id=\"how-to-step-1666351403189\"><strong class=\"schema-how-to-step-name\">Determine the hours where revenue or visitor numbers are currently high.<\/strong> <p class=\"schema-how-to-step-text\"><\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1666351422009\"><strong class=\"schema-how-to-step-name\">Implement new ads during peak hours to test their performance.<\/strong> <p class=\"schema-how-to-step-text\"><\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1666351432031\"><strong class=\"schema-how-to-step-name\">Run ads over the span of weeks to <a href=\"https:\/\/www.adpushup.com\/blog\/a-guide-to-ad-testing-in-dfp\/\" target=\"_blank\" rel=\"noreferrer noopener\">test ads<\/a> over the long-term.<\/strong> <p class=\"schema-how-to-step-text\"><\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1666351440555\"><strong class=\"schema-how-to-step-name\">Integrate ad frequency caps by mixing in proven networks with new networks currently being tested.<\/strong> <p class=\"schema-how-to-step-text\"><\/p> <\/li><\/ol><\/div>\n\n\n\n<p>Ad frequency caps allow you to test ad networks while maintaining revenue figures. If an ad network is performing well, caps can be removed to see how well they perform when you divert more traffic to the network\u2019s offers.<\/p>\n\n\n\n<h2 id=\"h-4-set-up-ad-refreshing\"><span class=\"ez-toc-section\" id=\"4_Set_Up_Ad_Refreshing\"><\/span>4. Set Up Ad Refreshing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Reloading ads <em>without<\/em> refreshing the page is a popular method of ad optimization in the mobile world. The trick is to choose an ad refresh rate that allows users to:<\/p>\n\n\n\n<ul><li>See the ad.<\/li><li>Have an opportunity to click on the ad.<\/li><\/ul>\n\n\n\n<p>Many experts recommend refreshing ads every 2 minutes to allow viewers the opportunity to click on the offer. If you have a site with little content, you will want to adjust and test these numbers to find the best choice for your site.<\/p>\n\n\n\n<p>Refreshing ads allows you to place more offers in front of a viewer.<\/p>\n\n\n\n<p>When implementing this technique, make sure that the ad networks you use allow ad refreshes. <a href=\"https:\/\/www.adpushup.com\/blog\/adsense-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AdSense<\/a>, for example, has strict rules that only allow ad refreshes if they\u2019re user initiated.<\/p>\n\n\n\n<h2 id=\"h-5-repeat-ad-units\"><span class=\"ez-toc-section\" id=\"5_Repeat_Ad_Units\"><\/span>5. Repeat Ad Units<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Psychologist Robert Zajonc discovered the mere-exposure theory. This is a theory that all publishers should know about. The study demonstrated that mere exposure to a character provided participants of the study with a positive association to the character.<\/p>\n\n\n\n<p><em>What does this mean for a publisher?&nbsp;<\/em>If a visitor sees an ad, they\u2019ll subconsciously associate it with a positive meaning.<\/p>\n\n\n\n<p>The more that the ad is seen, the more a user will associate it with a positive meaning. Visitors that haven\u2019t clicked on an ad may click in the future because their interest is piqued each time the advertisement is viewed.<\/p>\n\n\n\n<p>This is a smart choice for banner ads.<\/p>\n\n\n\n<p>By repeating the same ad unit, you\u2019ll increase exposure to the ad, and users will be more inclined to click if the offer is targeted to them.<\/p>\n\n\n\n<h2 id=\"h-6-adjust-ad-sizes-for-better-performance\"><span class=\"ez-toc-section\" id=\"6_Adjust_Ad_Sizes_for_Better_Performance\"><\/span>6. Adjust Ad Sizes for Better Performance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Smartphones and tablets vary greatly in screen size. These variations have led to the creation of a myriad of unconventional ad formats for publishers to test and integrate into their websites.<\/p>\n\n\n\n<p><em>But, what ads perform best?<\/em><\/p>\n\n\n\n<p>MediaLets <a target=\"_blank\" href=\"http:\/\/www.slideshare.net\/Medialets\/mobile-tablet-ad-attribution-benchmarks-report-q3-2014-by-medialets\" rel=\"noopener\">provides insights into ad performance<\/a>. This particular report is from Q3 2014, and analyzes 240 billion data points to provide data on the highest-performing ad sizes for mobile.<\/p>\n\n\n\n<p><em>What sizes are recommended for the highest conversion rates?<\/em><\/p>\n\n\n\n<ul><li><strong>Handsets<\/strong>: The mini-leaderboard (320&#215;50 and 300&#215;50) and the medium rectangle (300&#215;250) performed the best on handsets.<\/li><li><strong>Tablets<\/strong><em>: <\/em>The leaderboard portrait (768 x 90), leaderboard landscape (1024 x 90) and the half-page (300&#215;600) perform the best.<\/li><\/ul>\n\n\n\n<p>Another interesting tidbit is that tablets have a 2.7-time higher conversion rate than smartphones, so if you have a <em>lot<\/em> of traffic from tablets, you can use this statistic to boost CPA ad revenues greatly by optimizing unit sizes for tablets.<\/p>\n\n\n\n<p>All this said, there&#8217;s no substitute for testing your ad units.<\/p>\n\n\n\n<h2 id=\"h-7-set-up-mobile-anchor-or-interstitial-ads\"><span class=\"ez-toc-section\" id=\"7_Set_Up_Mobile_Anchor_or_Interstitial_Ads\"><\/span>7. Set Up Mobile Anchor or Interstitial Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.adpushup.com\/blog\/ad-tech-experts-share-tips-for-reducing-banner-blindess\/\" target=\"_blank\" rel=\"noreferrer noopener\">Traditional banner ads<\/a> aren\u2019t the only ads you should be showing on your site. New ad formats allow you to minimize <a rel=\"noreferrer noopener\" href=\"https:\/\/www.adpushup.com\/blog\/banner-blindness\/\" data-type=\"URL\" data-id=\"https:\/\/www.adpushup.com\/blog\/banner-blindness\/\" target=\"_blank\">ad blindness<\/a>, and you\u2019ll find that newer <a href=\"https:\/\/www.adpushup.com\/blog\/the-ad-formats-and-types-users-like-most-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad types<\/a> often produce higher revenues \u2013 at least initially.<\/p>\n\n\n\n<p>Two <a href=\"https:\/\/www.adpushup.com\/blog\/the-ad-formats-and-types-users-like-most-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad types<\/a> that you should experiment with are:<\/p>\n\n\n\n<ul><li><strong>Mobile Anchor Ads<\/strong><\/li><li><strong>Interstitial Ads<\/strong><\/li><\/ul>\n\n\n\n<p>Mobile anchor ads are normally smaller leaderboard ads that are docked or attached to the bottom of the viewing screen. When a user scrolls, the ad remains at the bottom of the screen, increasing visibility.<\/p>\n\n\n\n<p>Google was one of the pioneers of mobile anchor ads, and now several <a href=\"https:\/\/www.adpushup.com\/blog\/the-best-ad-networks-for-publishers\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad networks<\/a> offer similar ad types.<\/p>\n\n\n\n<p>Interstitial ads are also popular among mobile publishers because they\u2019re impossible to miss. These ads span the entirety of a viewer\u2019s screen, eliminating ad blindness and increasing conversions. While not all audiences will respond well to <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-ad-injection\/\" target=\"_blank\" rel=\"noreferrer noopener\">this ad<\/a> type, the CPM is usually very high, with rates of $4 &#8211; $15 on average.<\/p>\n\n\n\n<p>If your viewers aren\u2019t responding well to your current ads, give anchor and interstitial ads a try.<\/p>\n\n\n\n<h2 id=\"h-8-conduct-a-b-testing\"><span class=\"ez-toc-section\" id=\"8_Conduct_AB_Testing\"><\/span>8. Conduct A\/B Testing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Statistical analysis allows publishers to earn the most revenue possible by analyzing their own site\u2019s data over a specific period of time. Through A\/B testing or split testing, you\u2019ll be able to test different ad sizes, types or even just colors to boost your revenue.<\/p>\n\n\n\n<p>Small, incremental changes are what A\/B tests allow.<\/p>\n\n\n\n<p>A few simple tests that can be conducted are:<\/p>\n\n\n\n<ul><li>Image vs text ad performance.<\/li><li><a href=\"https:\/\/www.adpushup.com\/blog\/create-adsense-ad-placement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ad placement<\/a> and positioning.<\/li><li>Ad size performance.<\/li><li>Color scheme differences.<\/li><\/ul>\n\n\n\n<p>Split testing needs a lot of data to be accurate.<\/p>\n\n\n\n<p>It may be tempting to remove a particular ad size because it performed poorly for the first 12 hours of the day, but you want data over the course of a week or a month for a true metric of performance.<\/p>\n\n\n\n<p>Fluctuations in traffic or user behavior need to be negated, so all testing must be done over a course of days and not hours for any useful conclusions.<\/p>\n\n\n\n<h2 id=\"h-9-machine-learning-optimization\"><span class=\"ez-toc-section\" id=\"9_Machine_Learning_Optimization\"><\/span>9. Machine Learning Optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Smart layouts or machine learning is a computational way to optimize your revenue. This is often done through a third-party service. What this does is:<\/p>\n\n\n\n<ul><li>Test various ad units to find the optimal choice for your site.<\/li><li>Adjust <a href=\"https:\/\/www.adpushup.com\/blog\/google-adsense-ad-unit-updates-and-their-impact-on-publishers\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad unit<\/a> sizes and placement automatically based on data received.<\/li><li>Continually monitor ad performance and adjust automatically to optimize CTRs.<\/li><\/ul>\n\n\n\n<p>Over time, machine learning or smart layouts will evolve with your traffic to help boost revenue and weed out low-performing ads and sizes.<\/p>\n\n\n\n<p>It\u2019s the hands-off approach to optimizing ad revenue.<\/p>\n\n\n\n<h2 id=\"h-10-implement-native-ads\"><span class=\"ez-toc-section\" id=\"10_Implement_Native_Ads\"><\/span>10. Implement Native Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ads are becoming less and less profitable because site visitors are becoming more and more ad blind. Sure, you can place an <a href=\"https:\/\/www.adpushup.com\/blog\/interstitial-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">interstitial ad<\/a> on the screen or a \u201csticky\u201d ad that attaches itself to the bottom of the screen, but you\u2019ll always risk lowering your site\u2019s user experience in the process.<\/p>\n\n\n\n<p>Chances are&nbsp;if you don\u2019t appreciate a full-screen ad, neither will your users.<\/p>\n\n\n\n<p>As a website owner who relies on ad revenue to remain operational, this leaves you scratching your head on what to do to and how to boost revenue.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.adpushup.com\/blog\/native-advertising-everything-you-ever-wanted-to-know\/\">Native ads are the <em>obvious answer<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<p>If you\u2019ve recently been on Facebook and found an ad on your feed that looked just like a post from a friend (it blended with the site\u2019s design), this is exactly what native advertising is all about.<\/p>\n\n\n\n<p>And, so far, native advertising has performed far better than banner ads and other ad types.<\/p>\n\n\n\n<p>There are three native ad types to try:<\/p>\n\n\n\n<ul><li><strong>In-stream:<\/strong> This can only be used on certain site types, but a good example of this would be sponsored stories on Facebook or sponsored tweets on Twitter.<\/li><li><strong>Activity-triggered: <\/strong>After a user performs a specific action, they\u2019ll receive an ad that is displayed.<\/li><li><strong>Branded Content:<\/strong> Branded content is content that is curated by a brand and distributed to other outlets.<\/li><\/ul>\n\n\n\n<p>Native ads are harder to implement because they must match your site\u2019s form and function to perform properly.<\/p>\n\n\n\n<p>You can also <a href=\"https:\/\/www.adpushup.com\/blog\/7-ways-to-optimize-your-native-ads-for-higher-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\">optimize native ads<\/a> to make them perform even better for your site and users. Here are some <a href=\"https:\/\/www.adpushup.com\/blog\/best-native-ad-networks\/\" target=\"_blank\" rel=\"noreferrer noopener\">native ads networks that you can consider<\/a>.<\/p>\n\n\n\n<h2 id=\"h-faqs\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1666351478558\"><strong class=\"schema-faq-question\">1. What is ad revenue?<\/strong> <p class=\"schema-faq-answer\">Ad revenue is the income you can earn from advertisements appearing on your content. Websites, videos and social media platforms can display these ads. Including ads in videos and web articles is what allows the content to be free, just like in magazines and on TV.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1666351684251\"><strong class=\"schema-faq-question\">2. What are the Benefits of earning ad revenue?<\/strong> <p class=\"schema-faq-answer\">\u00a0These are some benefits of earning ad revenue:<br\/>i. Simple process<br\/>ii. Easy to increase<br\/>iii. Attracts viewers<br\/>iv. Adds to diversification<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1666351794635\"><strong class=\"schema-faq-question\">3. How Much Ad Revenue Can You Make?<\/strong> <p class=\"schema-faq-answer\">A variety of factors affect CPM and CPC, such as target audience demographics, niche, supply and demand, ad network, and season, when it comes to monetization. Traffic and targeted audience will determine ad impressions and clicks. Revenue increases with higher CPM, CPC, and traffic.<\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>These days, sites not only have to be mobile-friendly, but in order to maximize ad revenue, they have to optimize the way ads are served on mobile devices. It&#8217;s impossible to ignore mobile optimization as a website owner or publisher now \u2014 you get penalized not just by your users but also search engines. Sites<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":13,"featured_media":5227,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"2018-07-04T10:31:35Z","apple_news_api_id":"24d2e8ba-acbd-4db7-a41c-5a590ea5019c","apple_news_api_modified_at":"2018-07-04T10:31:37Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/AJNLouqy9TbekHFpZDqUBnA","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"middle","apple_news_slug":"","apple_news_sections":"[\"https:\\\/\\\/news-api.apple.com\\\/sections\\\/2384f969-0b7d-3e23-907b-d8b4b94ce6f8\"]"},"categories":[6447],"tags":[],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Tips to Maximize Your Ad Revenue over Mobile<\/title>\n<meta name=\"description\" content=\"These days, sites not only have to be mobile-friendly, but in order to maximize ad revenue, they have to optimize the way ads are served on mobile devices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/10-tips-to-maximize-your-ad-revenue-on-mobile\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"10 Tips to Maximize Your Ad Revenue over Mobile\" \/>\n<meta name=\"twitter:description\" content=\"These days, sites not only have to be mobile-friendly, but in order to maximize ad revenue, they have to optimize the way ads are served on mobile devices.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/09\/10-Tips-to-Maximize-Your-Ad-Revenue-on-Mobile.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@adpushup\" \/>\n<meta name=\"twitter:site\" content=\"@adpushup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"AdPushup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\",\"name\":\"AdPushup\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/adpushup\/\",\"https:\/\/www.facebook.com\/AdPushup\/\",\"https:\/\/twitter.com\/adpushup\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"width\":3294,\"height\":893,\"caption\":\"AdPushup\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"name\":\"AdPushup Blog\",\"description\":\"A\/B Testing, Monetization &amp; 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What is ad revenue?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Ad revenue is the income you can earn from advertisements appearing on your content. Websites, videos and social media platforms can display these ads. Including ads in videos and web articles is what allows the content to be free, just like in magazines and on TV.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.adpushup.com\/blog\/10-tips-to-maximize-your-ad-revenue-on-mobile\/#faq-question-1666351684251","position":2,"url":"https:\/\/www.adpushup.com\/blog\/10-tips-to-maximize-your-ad-revenue-on-mobile\/#faq-question-1666351684251","name":"2. What are the Benefits of earning ad revenue?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"\u00a0These are some benefits of earning ad revenue:<br\/>i. Simple process<br\/>ii. Easy to increase<br\/>iii. Attracts viewers<br\/>iv. Adds to diversification","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.adpushup.com\/blog\/10-tips-to-maximize-your-ad-revenue-on-mobile\/#faq-question-1666351794635","position":3,"url":"https:\/\/www.adpushup.com\/blog\/10-tips-to-maximize-your-ad-revenue-on-mobile\/#faq-question-1666351794635","name":"3. How Much Ad Revenue Can You Make?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A variety of factors affect CPM and CPC, such as target audience demographics, niche, supply and demand, ad network, and season, when it comes to monetization. Traffic and targeted audience will determine ad impressions and clicks. Revenue increases with higher CPM, CPC, and traffic.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"HowTo","@id":"https:\/\/www.adpushup.com\/blog\/10-tips-to-maximize-your-ad-revenue-on-mobile\/#howto-1","name":"10 Tips to Maximize Your Ad Revenue on Mobile","mainEntityOfPage":{"@id":"https:\/\/www.adpushup.com\/blog\/10-tips-to-maximize-your-ad-revenue-on-mobile\/#article"},"description":"Taking a systematic approach to <a href=\"https:\/\/www.adpushup.com\/blog\/a-guide-to-ad-testing-in-dfp\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad testing<\/a> takes a lot of time and patience, but here's how you can go about it:","step":[{"@type":"HowToStep","url":"https:\/\/www.adpushup.com\/blog\/10-tips-to-maximize-your-ad-revenue-on-mobile\/#how-to-step-1666351403189","text":"Determine the hours where revenue or visitor numbers are currently high."},{"@type":"HowToStep","url":"https:\/\/www.adpushup.com\/blog\/10-tips-to-maximize-your-ad-revenue-on-mobile\/#how-to-step-1666351422009","text":"Implement new ads during peak hours to test their performance."},{"@type":"HowToStep","url":"https:\/\/www.adpushup.com\/blog\/10-tips-to-maximize-your-ad-revenue-on-mobile\/#how-to-step-1666351432031","text":"Run ads over the span of weeks to test ads over the long-term."},{"@type":"HowToStep","url":"https:\/\/www.adpushup.com\/blog\/10-tips-to-maximize-your-ad-revenue-on-mobile\/#how-to-step-1666351440555","text":"Integrate ad frequency caps by mixing in proven networks with new networks currently being tested."}],"inLanguage":"en-US"}]}},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/5224"}],"collection":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/comments?post=5224"}],"version-history":[{"count":10,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/5224\/revisions"}],"predecessor-version":[{"id":29678,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/5224\/revisions\/29678"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/media\/5227"}],"wp:attachment":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/media?parent=5224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/categories?post=5224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/tags?post=5224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}