{"id":6878,"date":"2016-08-16T17:14:39","date_gmt":"2016-08-16T11:44:39","guid":{"rendered":"http:\/\/www.www.adpushup.com\/blog\/?p=6878"},"modified":"2022-11-06T15:50:36","modified_gmt":"2022-11-06T10:20:36","slug":"adnow-a-hybrid-native-ad-network-that-combines-context-with-scale","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/adnow-a-hybrid-native-ad-network-that-combines-context-with-scale\/","title":{"rendered":"AdNow: A Hybrid Native Ad Network that Combines Context with Scale","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#e1f3ff\"><em>In addition, even users find native ads to be more relevant and less intrusive than many other forms of advertising. Read the blog to know more.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Combining the strengths of <a href=\"https:\/\/www.adpushup.com\/blog\/native-advertising-everything-you-ever-wanted-to-know\/\">native advertising<\/a> with the power of <a href=\"https:\/\/www.adpushup.com\/blog\/programmatic-advertising\/\">programmatic delivery<\/a> has been at the forefront of ad tech evolution for a while now.<\/p>\n\n\n\n<p>It\u2019s the perfect match of contextual targeting with scale and therefore a win-win scenario for both advertisers and publishers.<\/p>\n\n\n\n<p>Most importantly, even users commonly find <a href=\"https:\/\/www.adpushup.com\/blog\/7-ways-to-optimize-your-native-ads-for-higher-revenue\/\">native ads<\/a> to be more relevant and less intrusive than a lot of other common ad formats.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/adnow-a-hybrid-native-ad-network-that-combines-context-with-scale\/#About_AdNow_Native_Advertising\" >About AdNow Native Advertising<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/adnow-a-hybrid-native-ad-network-that-combines-context-with-scale\/#Value_Proposition_for_Publishers\" >Value Proposition for Publishers<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/adnow-a-hybrid-native-ad-network-that-combines-context-with-scale\/#AdNow_Benefits\" >AdNow Benefits<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/adnow-a-hybrid-native-ad-network-that-combines-context-with-scale\/#Exploring_the_User_Interface\" >Exploring the User Interface<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/adnow-a-hybrid-native-ad-network-that-combines-context-with-scale\/#How_to_Get_Started\" >How to Get Started<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/adnow-a-hybrid-native-ad-network-that-combines-context-with-scale\/#Closing_Thoughts\" >Closing Thoughts<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/adnow-a-hybrid-native-ad-network-that-combines-context-with-scale\/#FAQs\" >FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-about-adnow-native-advertising\"><span class=\"ez-toc-section\" id=\"About_AdNow_Native_Advertising\"><\/span>About AdNow Native Advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>AdNow is an ad network that\u2019s been leading innovation in the native advertising space for over two years now.<\/strong> Founded by a group of people with experience in digital marketing, real-time bidding, <a href=\"https:\/\/www.adpushup.com\/blog\/highest-paying-ppc-ad-networks\/\">pay-per-click<\/a>, mobile advertising, media buying, and big data \u2014 AdNow is the amalgamation of all these to create a hybrid native ad format for publishers who want to extract more value from their desktop and mobile ad inventory. As of 2016, AdNow has 1,90,000 partners and serves over 4.2 billion impressions to 900 million users across 107 countries.<\/p>\n\n\n\n<h2 id=\"h-value-proposition-for-publishers\"><span class=\"ez-toc-section\" id=\"Value_Proposition_for_Publishers\"><\/span>Value Proposition for Publishers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><b>This is how AdNow works in a nutshell:<\/b> The network generate revenue from your website or mobile app with targeted recommendations from their sponsored content marketplace providers.<\/p>\n\n\n\n<p>Admittedly, AdNow delivers the best returns for publishers with a female audience focus; that\u2019s a USP you might want to keep in mind when you sign up with AdNow.<\/p>\n\n\n\n<p>You can also promote your content just like in Taboola. AdNow offers content discovery through its self-serve platform. This system promises to boost your page views by up to 50%.<\/p>\n\n\n\n<p>And unlike Taboola, the ads are pre-moderated so you have better quality assurance over what your users are going to see on the page.<\/p>\n\n\n\n<p>Some other features of the network include:<\/p>\n\n\n\n<ul><li>Weekly payout starting with $20 and paid via Paypal or Wire<\/li><li>No code conflicts with other ad systems<\/li><li>All ads are pre-moderated and go through a process of safety check<\/li><li>Personal account manager with local language support<\/li><li>Average native ad <a href=\"https:\/\/www.adpushup.com\/blog\/6-simple-things-you-can-do-to-increase-your-ad-ctr\">CTR <\/a>of 1.15%<\/li><li>Quick and hassle-free setup process<\/li><\/ul>\n\n\n\n<h2 id=\"h-adnow-benefits\"><span class=\"ez-toc-section\" id=\"AdNow_Benefits\"><\/span>AdNow Benefits<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If your website falls under the AdNow profile categories such as news, health, beauty, lifestyle, entertainment and more \u2014 you can be sure that by placing the AdNow widget under the articles, your CTR will be more than 2%, and it will provide good earnings.<\/p>\n\n\n\n<p>Network rates depend on geography, as well as on the number and activity of your users. AdNow is a young company and characterized by aggressive pricing. AdNow can not only compete, but exceed earnings by other players such as Taboola, Outbrain, and Revcontent.<\/p>\n\n\n\n<h2 id=\"h-exploring-the-user-interface\"><span class=\"ez-toc-section\" id=\"Exploring_the_User_Interface\"><\/span>Exploring the User Interface<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"800\" height=\"447\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/08\/AdNow-Widgets.jpg\" alt=\"AdNow Widgets\" class=\"wp-image-6879\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/08\/AdNow-Widgets.jpg 800w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/08\/AdNow-Widgets-300x168.jpg 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/08\/AdNow-Widgets-768x429.jpg 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/08\/AdNow-Widgets-150x84.jpg 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>If you have some experience of working with any ad network before, you should feel right at home with the user interface of AdNow.<\/p>\n\n\n\n<p>The home screen on the publisher panel has the <b><i>Sites<\/i><\/b><span style=\"font-weight: 400;\"> tab, which displays a list of sites that you have added to manage with AdNow.<\/span><\/p>\n\n\n\n<p>The next tab is <b><i>Widgets<\/i><\/b>, here you can create and customize content recommendation widgets by tweaking the size, format, text, and background of the widget. You also get a live preview of the widget being built, and once you\u2019re done \u2014 you can just grab the HTML code.<\/p>\n\n\n\n<p>The third tab is <b><i>Statistics<\/i><\/b>, and as the name implies, shows all the important statistical data related to the widgets on your website such as impression, clicks, and income \u2014 viewable across a custom defined time range.<\/p>\n\n\n\n<p>The last tab is <b><i>Tickets<\/i><\/b>, where you can start a support request if you need any kind of information or troubleshooting help related to your account.<\/p>\n\n\n\n<p>There is also a <b>referral link<\/b> at the rightmost corner of the navigation tab, which you can use to promote AdNow, and earn a 5% referral in the process.<\/p>\n\n\n\n<p>AdNow has a different user interface for advertisers that comes with its own login that you can use if you want to promote your own site content.<\/p>\n\n\n\n<h2 id=\"h-how-to-get-started\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started\"><\/span>How to Get Started<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-how-to wp-block-yoast-how-to-block\"><p class=\"schema-how-to-description\">This is the really great part. AdNow does not require you to verify your website by adding a code snippet or installing a plugin; this makes the entire signup process much more frictionless.<br\/>All you need to get started is:<\/p> <ol class=\"schema-how-to-steps\"><li class=\"schema-how-to-step\" id=\"how-to-step-1667729789308\"><strong class=\"schema-how-to-step-name\"><a target=\"_blank\" href=\"http:\/\/adnow.com\/sign-up\" rel=\"noreferrer noopener\">Register on the website<\/a><\/strong> <p class=\"schema-how-to-step-text\"><\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1667729807416\"><strong class=\"schema-how-to-step-name\">Create your widget<\/strong> <p class=\"schema-how-to-step-text\"><\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1667729822810\"><strong class=\"schema-how-to-step-name\">Grab and place the widget code on your website<\/strong> <p class=\"schema-how-to-step-text\"><\/p> <\/li><\/ol><\/div>\n\n\n\n<p>&#8230;and that\u2019s it! And if you have difficulty trying to figure out where exactly to place this code on your websites or just want to learn about the best practices, you can just get in touch with support, who will be happy to help you along the process.<\/p>\n\n\n\n<h2 id=\"h-closing-thoughts\"><span class=\"ez-toc-section\" id=\"Closing_Thoughts\"><\/span>Closing Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>AdNow is by no means the only <a href=\"https:\/\/www.adpushup.com\/blog\/best-native-ad-networks\/\">native ad network<\/a> in the market, but it is a strong contender if you want a solution that\u2019s easy to implement and gives good RoI from day one.<\/p>\n\n\n\n<p>At AdPushup, we always recommend having <a href=\"https:\/\/www.adpushup.com\/blog\/big-guide-ad-networks-web-monetization-2016-edition\/\">multiple streams of income<\/a> as <a href=\"https:\/\/www.adpushup.com\/blog\/18-pro-bloggers-share-their-monetization-strategy-for-2016\/\">the most effective monetization strategy<\/a> that you can have as a web publisher.<\/p>\n\n\n\n<p>The best thing about native ad platforms and content recommendation systems such as AdNow is that they don\u2019t conflict with the existing <a data-wplink-edit=\"true\" href=\"_wp_link_placeholder\">ad layout<\/a> on your website \u2014 as long as you\u2019re a little smart about <a href=\"https:\/\/www.adpushup.com\/blog\/ab-testing-for-publishers\/\">creating better ad placements<\/a>.<\/p>\n\n\n\n<p>Therefore, if implemented smartly, AdNow can, in addition to your existing ad setup, provide the revenue uplift that you\u2019ve been waiting for.<\/p>\n\n\n\n<h2 id=\"h-faqs\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1667729840027\"><strong class=\"schema-faq-question\">1. What is meant by native advertising?<\/strong> <p class=\"schema-faq-answer\">In native advertising, ads match the look, feel, and function of the media format where they appear. On the web page, they fit seamlessly. Native ads don&#8217;t look like ads, so they don&#8217;t interrupt the user&#8217;s experience.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1667729942252\"><strong class=\"schema-faq-question\">2. What is native advertising example?<\/strong> <p class=\"schema-faq-answer\">Online news websites and magazines are popular places to advertise natively. You will often see sponsored posts in the &#8220;Recommended Articles&#8221; section or as an in-feed button.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1667729985518\"><strong class=\"schema-faq-question\">3. Why is Native Advertising Effective?\u00a0<\/strong> <p class=\"schema-faq-answer\">As a result of their better reception by their target audiences, native advertising has proven to be so effective. People are more inclined to view and consume their content because they don&#8217;t feel like advertisements.<\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>In addition, even users find native ads to be more relevant and less intrusive than many other forms of advertising. Read the blog to know more. Combining the strengths of native advertising with the power of programmatic delivery has been at the forefront of ad tech evolution for a while now. It\u2019s the perfect match<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":6884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6440],"tags":[6472],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AdNow: A Hybrid Native Ad Network Combines Context with Scale<\/title>\n<meta name=\"description\" content=\"In addition, even users find native ads to be more relevant and less intrusive than many other forms of advertising. Read the blog to know more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/adnow-a-hybrid-native-ad-network-that-combines-context-with-scale\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"AdNow: A Hybrid Native Ad Network Combines Context with Scale\" \/>\n<meta name=\"twitter:description\" content=\"In addition, even users find native ads to be more relevant and less intrusive than many other forms of advertising. 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