{"id":7350,"date":"2016-10-25T00:38:29","date_gmt":"2016-10-24T19:08:29","guid":{"rendered":"http:\/\/www.www.adpushup.com\/blog\/?p=7350"},"modified":"2024-09-20T15:40:09","modified_gmt":"2024-09-20T10:10:09","slug":"dont-know-what-to-ab-test-on-your-website-here-are-a-few-ideas","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/dont-know-what-to-ab-test-on-your-website-here-are-a-few-ideas\/","title":{"rendered":"A\/B Test on Your Website? Here Are a Few Ideas","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Testing button colours is a starting point in any growth marketer’s career. I’m not saying it doesn\u2019t work; it has worked great for many (case in point: Mitt Romney\u2019s election campaign<\/a>). I’m sure you’ve done other A\/B tests like these<\/strong>, but I’m also quite sure you learned nothing much from testing a small change<\/a>.<\/p>\n\n\n\n

Kaiser Fung estimates that 80-90% tests yield insignificant results<\/a>. That’s a lot of time and effort down the drain; not to mention the dawning realization that you have no idea what you\u2019re doing when it comes to conversion rate optimization.<\/p>\n\n\n\n

The way I see it is:<\/strong> Meaningless tests have been talked about so often that they seem like the magic solution to getting great conversions for everyone<\/em>. We don\u2019t want to come up with new hypotheses because that\u2019s like, so exhausting<\/em>.<\/p>\n\n\n\n

Who has the time to look at behavioral data, find a problem area, do the necessary research, and make some informed guesses about how to fix it?<\/strong> It\u2019s easier to look at what others have had success with, do the same, and expect similarly amazing results.<\/p>\n\n\n\n

Well, guess what:<\/strong> Every case study on Tests of the Week<\/em> is specific to the context of one particular website. Your website is unique<\/strong> (different audience, niche, long-term goals, everything…<\/em>) and has a very, very specific<\/em> set of problems<\/strong>. You can’t form an educated guess about your website based on what a completely different site has done.<\/p>\n\n\n\n

My beef is NOT with A\/B testing itself. What pains me are the things publishers are testing and why.<\/p>\n\n\n\n

This post addresses some of the more important issues, blog-specific changes publishers ought to test and improve. Not the button color. Because making the button color stand out from the rest of the design is a design principle, and there’s only so many times you can test it and get meaningful insights.<\/p>\n\n\n\n

“Insanity is doing the same thing over and over again and expecting different results.” – Albert Einstein<\/p><\/blockquote>\n\n\n\n

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