{"id":8527,"date":"2017-07-18T14:34:02","date_gmt":"2017-07-18T09:04:02","guid":{"rendered":"http:\/\/www.www.adpushup.com\/blog\/?p=8527"},"modified":"2022-08-30T16:18:18","modified_gmt":"2022-08-30T10:48:18","slug":"the-future-of-ad-tech-vr-ar-and-location-based-targeting","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/the-future-of-ad-tech-vr-ar-and-location-based-targeting\/","title":{"rendered":"The Future of Ad Tech: VR, AR, and Location-Based Targeting","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Despite global ad spend expected to cross $200 billion this year, an overdependence on display advertising has cost both advertisers and publishers dearly over the last few years.<\/p>\n\n\n\n

With problems such as banner blindness<\/a>, ad blocking, and ad fraud plaguing traditional display ads, tech giants have been working on the future of ad tech<\/strong>: Delivering better, less intrusive, and in some cases\u2014more interesting and engaging<\/i> ad experiences using emerging technology.<\/p>\n\n\n\n

Here are three such technologies.<\/p>\n\n\n\n

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