Optimize ads. Fight banner blindness. Enhance user experience.
Once you’ve created a pool of ad locations on your web page using the AdPushup visual editor - the algorithm will automatically start testing all possible combinations to find the best performing ad placements.
So create as many placements as you like! AdPushup will automatically determine the one with the highest CTR while respecting the ad unit limit per page.
Along with testing ad placements, you can also have AdPushup test and find which ad sizes perform better in each location.
So when you select an ad location in the editor, you also get the option to test different ad sizes in that location.
The right color template can help make your ads attract attention and encourage visitor interaction.
While setting up ads with the AdPushup editor, you can also select their color properties. This allows you to create and test color templates based on - whether to make your ads contrast or blend-in with your website to offer a better visitor experience.
Color properties include Background, Border, Title, URL and Text Color which are all applicable to Text ads.
You can set up ad layouts fully customized for different devices like Desktop, Mobile and Tablet.
A customized ad layout for each platform allows you to further optimize the website's ad revenue as well as visitor experience.
See which ad formats are performing best between different ad types. You can test between Text ads or Image/Text ads.
The ad type experiment can be created for a particular ad placement and size combination or across all the ad units.
While display advertising is struggling with issues such as ad blocking and banner blindness, adoption of native ads is on the rise. We offer publishers with high-quality native ads coupled with the scalability of programmatic delivery.
While traditional banner ad units still remain the main revenue source for most publishers, newer formats such as interstitial ads, in-image ads, outstream video ads, and takeovers can help publishers build entirely new channels of revenue from their existing web properties.
The usability impact of all of these formats is monitored closely by our operations team, so the revenue uplift is never at the cost of user experience. Our goal is to help publishers increase their overall ad yield by striking the optimal balance between revenue and user experience.
Measure ad revenue along with key UX metrics such as bounce rate, time on site and pageviews per session, so that the revenue uplift is never at the cost of long-term UX.
The AdPushup engine neither decreases or increases the level of visitors’ satisfaction from a website.
But properly placed and optimized ads that do not hinder content consumption almost always lead to improvement in engagement metrics.
By converting your existing (original) ad layout into a control setup, we can divert some part of your website's traffic to your existing ad layout and create more reliable and accurate reports.
Split traffic between AdPushup powered ad variations and your original ad formats (called 'Control') basis your preferences.
Easily revert to your original ad setup without making any changes to the code again.
Get indepth reporting about the ad units which you create across different page types and platforms. Compare performance from our first-hand data collection and analytics.
Easily compare the performance of AdPushup vs your original ('Control') ad setup - This helps measure the impact of AdPushup clearly since it removes the differences created by external factors such as advertiser competition and seasonal CPC changes as they will affect control and AdPushup both.
In-depth measurement and analytics to slice and dice data, which can help generate valuable insights about your traffic, audience, content themes, page types and platforms. Use this data to further segment and refine your optimization campaigns.
Also, collect and compare ad delivery feedback and use this to improve your ad placement.
No two users are alike and neither should be their ad layout. Your visitors deserve a customized ad layout basis their preferences which will lead to a better website experience and more revenues!
You can use parameters like visitors' geographic location, their refferal source, browser name and many other options to segment your traffic and personalize their ad layout.
You can personalize your ad layout for different audience segments to further optimize your ad revenue.
Example - Traffic from social networks can be shown a different ad layout than the traffic from search engine result pages.
Using our patent pending ‘In-content Auto-analysis' technology, you can turn on the auto-pilot mode which can automatically create placements inside the content area of your webpages.
The system understands the difference in visual flow of content on every webpage (e.g. - long form content, short form, editorials, slideshows or galleries).
Machine learning enables it to find and optimize ad placements specific to a page’s content layout. This brings out maximum revenue potential along with a smooth content consumption experience.
In the traditional waterfall setup, publishers routinely lost ad revenue by selling their impressions in bulk at lower prices in higher priority deals. Header bidding fixes that problem by letting advertisers bid on each impression individually, therefore increasing bid competition and extracting the maximum value from every single impression.
Having the right number of demand partners is crucial to generating the maximum uplift from header bidding—having too few partners means decreased competition and too many could slow the entire operation down, again resulting in loss of impressions. Our technology helps publishers achieve the optimal demand partner mix based on segments out of location, partner performance and the user, ensuring the best possible yield.
Timeouts define the upper time limits for completion of ad deals in header bidding, having optimal timeouts ensures that the ads are delivered before the user exits the page, failing which, ads are served via secondary demand sources to avoid unfilled impressions and lost revenue. Our custom header bidding platform defines all timeouts algorithmically.
In conventional header bidding, the auction is executed within the user’s browser, this imposes several processing and network speed limitations on the operation. Server-to-server header bidding is the next iteration of this technology that fixes latency problems by conducting the auction at a third-party server and then just passing back the ad deal data.
Second price auctions encourage buyers to bid the true maximum value but publishers can still end up losing a lot of money by underselling their impressions. Price floors can help hedge against that loss by letting publishers set the lowest price at which they will sell an impression. In case the bids fall below the price floor, the publisher can still sell the inventory elsewhere.
Manually set price floors require constant user monitoring and are negatively affected by any changes made by buyers to their bidding controls or algorithms. Automating the process of setting dynamic and real-time price floors in response to current auction variables helps free up operational resources while reducing the chances of human error.
Having a large publisher network gives us access to a large amount of archived ad deals data across industries and ad campaigns, we use this data to analyze pricing trends from millions of completed auctions and then algorithmically predict the best price floor for individual campaigns, and as a result, unlocking the true revenue potential of your ad inventory.
Top-tier demand partners typically have entry barriers that are too high for small and medium publishers to break through, who are then left to work with smaller networks and exchanges. Our existing partnerships with these demand partners allow us to represent all our publishers, irrespective of size, and secure more profitable deals for their inventories.
Many big brand names choose to run their campaigns exclusively on premium networks and exchanges that can be out of reach for the average publisher, gaining access to these campaigns translates to availability of high quality creatives and therefore better ad yield.
Private marketplaces and preferred deals have so far been out of reach for all but the largest publishers, we help our partner publishers gain access to these deals by doing all the due diligence with demand partners on their behalf. Our ad serving platform assigns the highest ad serving priority to these premium deals, increasing revenue uplift from the start.
Ad blocking is the leading source of ad revenue loss for most publishers today. Our ad block recovery solution focuses on earning back that lost revenue by detecting the presence of ad blockers and then reinserting ads that meet safe ad standards to fill those impressions.
Get started with recovering your lost revenue within five minutes by including a single line asynchronous tag in the global head tag of your website. Once the code is live on your website, our compliance team reviews the website for possible conflicts. The feedback is then passed on to the operations team to set up ad units and make the website live.
Our ad block recovery system strictly adheres to very high UX standards ensuring that the ads are visitor-friendly and not obtrusive in anyway. We keep a constant check on the ad media, with a zero-tolerance policy.
We capture some core user experience metrics like time-spent on page, pageviews-per-session and bounce rate, that can help publishers confidently measure if their ad layouts are compromising their audiences' UX or not. This data is also useful in helping publishers justify the need to monetize their ad blocked inventory.