Optimize ads. Fight banner blindness. Enhance user experience.
Once you’ve created a pool of ad locations on your web page using the AdPushup visual editor - the algorithm will automatically start testing all possible combinations to find the best performing ad placements.
So create as many placements as you like! AdPushup will automatically determine the one with the highest CTR while respecting the ad unit limit per page.
Along with testing ad placements, you can also have AdPushup test and find which ad sizes perform better in each location.
So when you select an ad location in the editor, you also get the option to test different ad sizes in that location.
The right color template can help make your ads attract attention and encourage visitor interaction.
While setting up ads with the AdPushup editor, you can also select their color properties. This allows you to create and test color templates based on - whether to make your ads contrast or blend-in with your website to offer a better visitor experience.
Color properties include Background, Border, Title, URL and Text Color which are all applicable to Text ads.
You can set up ad layouts fully customized for different devices like Desktop, Mobile and Tablet.
A customized ad layout for each platform allows you to further optimize the website's ad revenue as well as visitor experience.
See which ad formats are performing best between different ad types. You can test between Text ads or Image/Text ads.
The ad type experiment can be created for a particular ad placement and size combination or across all the ad units.
Install AdPushup and then manage your ad layout without editing any code!
No more responsive ads which restrict you to change placements across platforms and thereby affect performance! Create a completely personalized ad layout for all the different platforms including desktop, mobile or tablet using our visual editor.
You can set up color template experiments using our ad template picker on ads to understand which combination works best for your webpage.
The color template picker can be used to create templates for single ad unit or globally for all the ad units.
This ensures that the loading of your site functions and codes remains untouched.
Measure ad revenue along with key UX metrics such as bounce rate, time on site and pageviews per session, so that the revenue uplift is never at the cost of long-term UX.
The AdPushup engine neither decreases or increases the level of visitors’ satisfaction from a website.
But properly placed and optimized ads that do not hinder content consumption almost always lead to improvement in engagement metrics.
By converting your existing (original) ad layout into a control setup, we can divert some part of your website's traffic to your existing ad layout and create more reliable and accurate reports.
Split traffic between AdPushup powered ad variations and your original ad formats (called 'Control') basis your preferences.
Easily revert to your original ad setup without making any changes to the code again.
Get indepth reporting about the ad units which you create across different page types and platforms. Compare performance from our first-hand data collection and analytics.
Easily compare the performance of AdPushup vs your original ('Control') ad setup - This helps measure the impact of AdPushup clearly since it removes the differences created by external factors such as advertiser competition and seasonal CPC changes as they will affect control and AdPushup both.
In-depth measurement and analytics to slice and dice data, which can help generate valuable insights about your traffic, audience, content themes, page types and platforms. Use this data to further segment and refine your optimization campaigns.
Also, collect and compare ad delivery feedback and use this to improve your ad placement.
No two users are alike and neither should be their ad layout. Your visitors deserve a customized ad layout basis their preferences which will lead to a better website experience and more revenues!
You can use parameters like visitors' geographic location, their refferal source, browser name and many other options to segment your traffic and personalize their ad layout.
You can personalize your ad layout for different audience segments to further optimize your ad revenue.
Example - Traffic from social networks can be shown a different ad layout than the traffic from search engine result pages.
Using our patent pending ‘In-content Auto-analysis' technology, you can turn on the auto-pilot mode which can automatically create placements inside the content area of your webpages.
The system understands the difference in visual flow of content on every webpage (e.g. - long form content, short form, editorials, slideshows or galleries).
Machine learning enables it to find and optimize ad placements specific to a page’s content layout. This brings out maximum revenue potential along with a smooth content consumption experience.
The engine conducts page level scanning and learning to create optimized ad layouts.
Benefit from AdPushup's global knowledge of serving billions of impressions which has trained our engine to take smart optimization decisions.
The system tests various ad methodologies - like ad unit combination testing vs individual ad unit testing, and subsequently adjusts layouts based on data confidence.
Real time harnessing & processing of data and predictive optimization so that there’s no time wasted in displaying the best performing ad layouts to website visitors.
To further empower your ad revenue making capabilities, we also provide the functionality to integrate multiple ad servers or networks. AdPushup is compatible with all the major ad server and network providers. Your premium ad inventory will be delivered as smoothly as ever.
Performance is a necessity, not an option. Rest assured, that the system will not compromise the speed of ad delivery or over-all latency.