Product Manager(Go-to-Market)


AdPushup is an award-winning ad revenue optimization platform and Google Certified Publishing Partner (GCPP), helping hundreds of web publishers grow their revenue using cutting-edge technology, premium demand partnerships, and proven ad ops expertise. Our team is a mix of engineers, marketers, product evangelists, and customer success specialists, united by a common goal of helping publishers succeed. We have a work culture that values expertise, ownership, and a collaborative spirit.

We’re looking for a generalist with an analytical bent of mind to join our product team. If you love solving problems and have a good intuition for using technology to solve business problems, this role is for you. As a part of the role, you’d be involved in ideating and owning features, competitor analysis, proof-of-concept experiments, performance analytics and go-to-market initiatives.

Your Day-to-Day Tasks Include:

  1. To create and execute GTM strategies for existing and new features.
  2. To own competitor benchmarking.
  3. To own the pricing strategy.
  4. To own overall website and product messaging.
  5. To run NPS surveys and present findings to sales, product/engineering and marketing teams.
  6. To own customer experience like interviews and testimonials, case studies.
  7. To create sales enablement assets (battle cards, competitor comparison assets, guides etc.)
  8. To work with Operations and Sales to ensure feature adoption by existing customers.
  9. To own industry boards relationships.
  10. To work with sales to run all sales campaigns.

You Should Have:

  1. Proven experience in launching features and products.
  2. Experience in market analysis.
  3. An aptitude for understanding complex products.
  4. Working knowledge of web analytics tools (Google Analytics, WebTrends).
  5. Familiar with product marketing tactics (e.g. integrated marketing campaigns).
  6. Keen eye for detail.
  7. Analytical mind and strong quantitative skills.
  8. Background in design and copywriting is a plus.

Why Should You Work for AdPushup?

At AdPushup, we have

  1. A culture of valuing our employees and promoting an autonomous, transparent, and ethical work environment.
  2. Talented and supportive peers who value your contributions.
  3. Challenging opportunities: learning happens outside the comfort-zone and that’s where our team likes to be – always pushing the boundaries and growing personally and professionally.
  4. Flexibility to work from home: We believe in work & performance instead of measuring conventional benchmarks like work-hours.
  5. Plenty of snacks and catered lunch.
  6. An attractive and equitable package with ESOPs on the table.
  7. Transparency: open, honest and direct communication with co-workers and business associates.